Digital marketing analysts often strive for a successful marketing campaign. Many brands in the market have gained name and fame for decades. Careful analysis of the best campaigns can help you re-engineer the skills you acquired through the Digital Marketing Analytics course.
From global brands like Coca Cola, Vodafone or local brands like Maggie, Amul or Fevicol, all of them have left a lasting impression on the minds of consumers. Of course, the campaigns tried and led customers to the expected action by adding a distinct identity, name and feel to their brand.
Let’s look at the key features of Amul’s brand campaign. Amul is the most famous and successful brand in India. With a variety of dairy products for household needs, Amul has become an established brand in the minds of Indian families. The logo is a simple word like “Amul”; however, the marketing jingle line “Amul – The Taste of India”, a comforting tune, made its identity for decades. There’s a happy message in the family-friendly mascot, the little “Amul” girl doll, even children admire.
With time, Amul’s marketing strategy is aligned in the digital media. They have a good presence on social media, including FB, Twitter and Instagram.
Amul made a creative shift of their content they practised for banners and newsprint on social sites without losing the loyalty clad style. Their advertising campaign was well received by the online audience. According to Amul, their online presence is over 1.6 million on FB, over 0.4 million on YouTube and over 0.3 million each on Instagram and Twitter. The regular release of humorous graphics on various festivals featuring Amul Butter Girl on Twitter has positively benefited the increased number of visitors.
Some highlights of their digital space mission are:
- “Eat Milk with Every Meal” – 2013, was brought in collaboration with Draftfcb Ulka, a digital marketing agency. The idea was to convey nutritious milk as an energy drink. They also proposed the benefits of by-products that are healthier than junk food.
- National Milk Day Campaign – The launch of National Milk Day on 26th November 2019 through the digital campaign was to connect with youth and inspire them through the offline event of bike rally. The call through hashtags #CelebratingDrKurien #BikeRally #VaranasitoAnand and #26 November had turned into a big success.
- The YouTube channel “Amul the Taste of India” carries brand identity. The channel provides the album of their digital advertisements. The clips keep helping the audience in refreshing their mood. The introduction of a complementary homely campaign called “Home Made Recipes” during the recent pandemic kept the audience informed of home cooking.
Marketing strategies determined customer acceptance and remained relevant in the increasingly competitive and digital buzz.
Build on Your Analysis
To be a successful digital marketing analyst you need to analyse the aspects that have worked in the campaigns. This will help you to combine what works promptly, the audience’s mood and what message is conveyed to the masses. An active sense of approach and presence adds to effective campaigns and does good business. The brand discussed above will help you build your digital marketing venture. It can be ideal in terms of implementation in your area.
Qualifying for Digital Marketing
The era of digital transformation of businesses, as a trend, demands manpower with digital marketing credentials. The add-on learning in the field of digital marketing will help students acquire the most demanding skills. Working professionals who want to grow in digital marketing will find the Digital Marketing Strategy Course the best fit.
The Jara Education’s Digital Marketing Analytics course, IIM Nagpur-PG Certification offers tremendous value to digital marketing analysts. With fundamental learning handy, you can easily analyse the best marketing campaigns and build your own.
FAQs
- Is digital marketing and marketing analytics the same?
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- They are not identical but functionally overlap. Using the Internet and other forms of digital communication, digital marketing helps a company engage a large number of customers. Digital marketing analytics involves analysing a wide range of data, in addition to websites, from other sources such as email, social media, and organic search, to make it easier for marketers to understand the effectiveness of their overall marketing strategy.
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- How Data Analytics is used in digital marketing?
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- Data Analytics processes this data to provide actionable insights to the company. Target marketing is an example of how analysis informs a company’s decision-making process. For a wide range of markets, information-rich data enables businesses to articulate better marketing strategies
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- What is a digital analytics strategy?
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- It is a structured approach to measuring, analysing, and reporting data for the benefit of marketing objectives. For example, tracking pages with the most visits will help bring behaviour flow.
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- How do you analyse a digital marketing strategy?
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- To properly analyse marketing data and get actionable results, you need to focus on which data metrics to study. To evaluate the effectiveness of marketing campaigns, let’s categorise which components of the campaign worked best, not the best, and so on. Also, gather how the target audience responded to the campaign and map them with predefined marketing objectives. Get views from sample stakeholders and get results that share a positive outcome.
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