How to be a Great Marketing Manager with Advanced Management skills?

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Businesses are changing and evolving every day. This means the industry requirements for management professionals are also changing. So, all management professionals need to update their skills. Here are some of the most in-demand skills and knowledge that you need to develop in 2022 and how you can develop them with Jaro Education: 

• Data Analytics and AI 

The world of marketing has transformed completely with the use of data and AI. AI and marketing have become inseparable tools now. So as a Marketing Manager, you must possess data analytics skills to be able to effectively use data for marketing purposes. 

Jaro Education’s Certificate program in Advanced Management by IIM Kozhikode is perfect for learning data analytics skills. It has a dedicated module on this topic and is custom-made for management professionals. So it will provide you with skills you can directly apply to your job. 

• Digital marketing 

Traditional Marketing has changed considerably since the growth of social media platforms. Most companies today are content because they are all investing significantly in their digital presence, and no business today can survive without a good digital and media presence. Thus, knowledge of social media and digital platforms is a must for all marketing managers. 

Learning digital marketing requires you to have hands-on experience and cannot be learned through books. Jaro Education’s unique pedagogy ensures that you learn through practical examples and methods. The teaching methodology adopts case studies and capstone projects, to give students a practical insight into their learning. 

• International Business

Doing business internationally has never been easier. So many businesses now have the opportunity to work in international markets. As a marketing manager, you need to know how different international markets function. Knowledge and hands-on experience in this area will help you be a better fit for various businesses looking to expand in international markets. 

The IIM Kozhikode’s Professional Certificate Programme in Advanced Management provides you with a firm knowledge base in this area as well. It covers wide topics such as International markets, legal and political aspects, as well as international ethics. 

• Practical Insights 

As a marketing and management professional, you need to have a lot of practical insights to be able to solve real-life problems. Theoretical information will not suffice. To bridge this knowledge gap, IIMK has built a unique pedagogy with practical projects like Capstone Project to give you practical skills. The Capstone Project allows you to work on real-life business problems and use theory in practice. It also helps in improving your soft skills like time management, team building, coordination, etc. 

Now that you have an idea of the kind of skills required for you, you must be curious to know more about Jaro’s Advanced Management Course. In collaboration with IIM Kozhikode, Jaro Education has launched a Professional Certificate Programme in Advanced Management. It’s a 12-month long online programme with tons of benefits and a knowledge-sharing experience. 

Here are some FAQs about the course: 

• What are the requirements to successfully complete the Advanced Management programme?

To complete this course, you must fulfil two criteria: 

1. 75% Attendance throughout the course 
2. Minimum passing in all evaluations, which include quizzes, class participation, projects, etc. 

• How do I know this Advanced Management programme is right for me?

If you are a marketing professional, who has worked in the field for some time and is looking to get into a more managerial role, this course is perfect for you. But if you’re still unsure, you can speak to Jaro Education’s program experts and get customised suggestions. Click here to speak to our Experts. 

• What can I expect to change after the Advanced Management programme?

Upon completion of the course, you will get: 

1. Practical, hands-on skills relevant for Marketing Managers
2. Exposure to various business problems and solutions
3. Executive Alumni status from the prestigious IIM Kozhikode 
4. Various Opportunities to work with different companies 

• What is the content of the Advanced Management programme & will there be case studies?

The Advanced Management programme covers a wide variety of topics, including Data Analytics, Digital Marketing, Supply Chain Management, etc. For a more detailed look at the curriculum, click here. And yes, the programme is filled with case studies, quizzes, and capstone projects to give you a practical insight into your classroom learnings. 

IIM Kozhikode’s Advanced Management programme is perfect for any professional looking to upskill themselves. The course is extremely popular and has limited seats. Admissions for the next batch are open now. Click here to sign up today!