Marketing Executive Salary in India in 2024 [Average to Highest]

jaro education
24, June 2024
10:00 am

The marketing sector is currently booming with opportunities as organizations and individuals strive to establish a strong online presence across the vast expanse of the internet. Online platforms have emerged as powerful tools for branding, advertising, and marketing, leading to an increasing demand for professionals who excel in navigating this digital landscape.

Marketing serves as a crucial instrument for businesses aiming to achieve their desired levels of success. The field is witnessing a continual rise in job opportunities, with marketers commanding higher salaries compared to traditional marketing roles of similar stature. In India, marketer salaries can vary based on several factors discussed later in this blog.

If you are currently part of or interested in joining this dynamic, creative, and competitive industry, continue reading to discover the top job roles in marketing and current salary trends as per 2024, to provide the latest insights into marketing salary trends.

What is the Role of a Marketing Executive?

A marketing executive has a range of responsibilities tailored to their organization’s needs. They oversee the planning, supervision, and evaluation of promotional activities. Given the nature of their role, marketing executives often travel to attend trade shows, where they source products, network, and engage with potential clients.

Moreover, marketing executives participate in meetings to brainstorm new marketing strategies and initiatives. They are frequently involved in campaign testing, necessitating proficiency in computer software for monitoring and analyzing client engagement and campaign performance. This technological skill is crucial for evaluating results and gauging client interest effectively.

Top Marketing Executives and Their Payscale

Digital Marketing Manager

Estimated salary of digital marketing manager : 6 to 13 LPA (Glassdoor)

Digital marketing managers possess extensive knowledge of analytics to oversee numerous marketing campaigns concurrently. Through substantial experience and expertise, digital marketing executives can advance to the role of digital marketing managers and earn competitive salaries. This position typically offers one of the highest compensations within digital marketing roles. With adept leadership capabilities and up-to-date knowledge of industry trends, they effectively lead teams and oversee multiple projects.

Roles and Responsibilities of a Digital Marketing Manager

Proficiency across various digital marketing functions including content creation, SEO, social media management, email marketing, and PPC.
Development and implementation of diverse digital marketing strategies to enhance brand visibility and drive sales.
Generation of organic traffic to the website.
Launching paid advertising campaigns to attract potential customers.
Establishment and maintenance of brand presence across various social media platforms.
Oversight of monthly and quarterly budgets for paid campaigns.
Mastery in performance marketing strategies.
Continuous monitoring of market insights and trends to optimize budgets accordingly.
Tracking and analysis of the performance of all marketing campaigns, evaluating results against predefined objectives.

PPC Analyst

Estimated salary of PPC analyst: 5 to 7 LPA (AmbitionBox)

PPC analysts, also known as SEM analysts, oversee and optimize paid advertising campaigns across search engines and various platforms. Their expertise lies in generating profits through maximizing return on investment. Businesses turn to paid ads and enlist PPC specialists to manage these campaigns when they seek results beyond organic reach.

They seek professionals well-versed in campaign creation and consumer psychology to drive higher ad clicks.

For those interested in this field, consider enhancing your skills with an online Google Ads course or a comprehensive PPC course offered by WsCube Tech.

Roles and Responsibilities of a PPC Analyst

Managing paid campaigns across search engines and other networks.
Utilizing technical and analytical skills, employing various tools for tracking and assessing campaign performance.
Handling ads on social media platforms like Instagram, Facebook, and Twitter.
Bidding on relevant keywords, monitoring budgets, and enhancing quality scores.

Social Media Marketing Executive

Estimated Salary of Social Media Marketing: 3.2 LPA (AmbitionBox)

Social media has become a prevalent means of communication and engagement, with many businesses prioritizing the establishment of social media profiles even before developing their websites or apps. Platforms like Instagram, Facebook, Twitter, and LinkedIn are crucial for brand growth and enhancing online visibility, as they effectively engage users and drive website traffic.

To maintain relevance in the digital landscape, businesses enlist the expertise of social media marketers. These professionals manage company profiles and utilize various SMM tools such as Buzzsumo, Hootsuite, and Buffer to attract and retain users. Skilled social media marketers can earn salaries comparable to those of digital marketing specialists.

Roles and responsibilities of a social media marketer include:

Developing and executing social media campaigns across platforms like Facebook, Instagram, and LinkedIn.
Creating compelling content to broaden audience reach.
Expanding brand presence by monitoring competitors’ social media activities.
Responding to user queries, feedback, and comments.
Ensuring brand consistency in collaboration with designers and content creators.
Implementing strategies to boost customer reviews and ratings.
Providing guidance on effective social media marketing practices to the team.
Monitoring user engagement and campaign performance, analyzing results, and taking necessary actions.

SEO Specialist

Estimated salary of SEO Specialist: 4.7 LPA (AmbitionBox)

A customer-centric SEO campaign, coupled with deliberate marketing efforts, can drive sustained, high-quality, and organic traffic to a website. SEO specialists should be proficient in utilizing various tools and technologies like Google Analytics, SEMrush, Ahrefs, Search Console, among others.

Typically, SEO specialists command higher salaries compared to other roles within the digital marketing field. Furthermore, they need to possess a deep understanding of search engine ranking algorithms and stay abreast of current trends. Their responsibilities include identifying pertinent keywords, optimizing websites for improved engagement, and securing higher rankings on search engine results pages (SERPs).

SEO Executive/Analyst Roles and Responsibilities

Identifying relevant keywords and crafting content around them to improve search engine rankings.
Possessing a solid grasp of technical SEO to enhance user experience and align with search engine guidelines.
Leveraging various optimization tools to enhance website performance.

Content Marketer

Estimated salary of SEO Specialist : 7.6 LPA (AmbitionBox

Content marketing has become increasingly popular among companies seeking to attract potential customers and engage their audience. Content marketers curate various forms of content, including newsletters, blogs, videos, podcasts, and copy, to disseminate product information and connect with readers, ultimately enhancing customer engagement and brand awareness.

Whether they are content writers, managers, or strategists, professionals in this field require a solid understanding of SEO to oversee different aspects of content marketing. Previously, SEO experts managed these tasks, but with the growing prominence of online content, dedicated content specialists are now in demand.

A skilled and dedicated content writer in India can earn an impressive salary in digital marketing and pursue a promising career as a freelancer or copywriter.

Estimated salary of SEO Specialist : 7.6 LPA (AmbitionBox

A skilled and dedicated content writer in India can earn an impressive salary in digital marketing and pursue a promising career as a freelancer or copywriter.

Roles and Responsibilities of Content Marketers:

Creating and optimizing content according to SEO guidelines to meet marketing objectives.
Enhancing brand visibility, boosting conversion rates, and driving website traffic through well-researched and well-crafted content.
Distributing content across various online platforms and social media channels.
Managing all marketing efforts and initiatives to enhance customer engagement and experience.

Email Marketing Specialist

Estimated Salary of Email Marketing Specialist: 4.2 LPA (AmbitionBox)

Email marketing specialists are responsible for developing and executing promotional campaigns through email. They manage customer databases and regularly send newsletters to foster customer loyalty and cultivate lasting relationships with users.

Roles and Responsibilities of an Email Marketer

Growing the subscriber base.
Identifying the target audience to expand the email list.
Crafting email content and designing templates optimized for mobile devices.
Developing and implementing email campaigns.
Ensuring the accuracy and timeliness of email communications.
Monitoring campaign performance and implementing improvements for better outcomes.

Factors Influencing Marketing Executives Salaries

Various factors play a role in determining the salary of marketing managers in India. These include the professional’s experience in the field, the employer, the location of work, and the specific skills possessed.

Experience

The level of experience that a marketing executive brings to the table significantly impacts their salary. Entry-level professionals in this industry typically earn approximately 4.6 LPA , whereas highly experienced professionals can command salaries around 10.50 LPA above the average.

Essential Skills

Having the right skillset not only makes you a credible candidate but also positions you as a top choice for recruiters. Companies prioritize tangible results and measurable outcomes. By demonstrating your ability to deliver on these expectations, you can quickly advance in your career, whether as a full-time employee or freelancer.

Your resume should showcase a diverse range of skills and certifications that validate your capabilities. Being perceived as a valuable asset opens doors to numerous opportunities.

For individuals new to the field or looking to enhance their skills for higher-paying roles, consider enrolling in the live online digital marketing course offered by WsCube Tech.

Job Position

Your salary often correlates with your position within the team. In India, for instance, a digital marketing manager earns more than an executive. Additionally, professionals who can multitask and lead teams tend to command higher incomes, even as freelancers. However, this requires a proven track record and substantial experience.

Strategic Approach

Digital marketing thrives on a results-driven approach. Unlike traditional marketing, digital campaigns offer easy metrics for monitoring progress and success. Companies establish key performance indicators (KPIs) and consistently track outcomes to evaluate campaign effectiveness. Professionals who fail to deliver expected results may find limited earning potential in this field.

Employer

The employing organization also plays a crucial role in determining a marketing executive’s salary in India.

Education and Skills Required to Excel as a Marketing Executive

Having the right education and skill set is crucial for achieving success as a marketing executive in India. Typically, marketing executives hold a bachelor’s degree in marketing, business, communications, or a related field. Pursuing an MBA is also popular due to the extensive training it provides in areas like marketing strategy, market research, branding, and data analytics.

In terms of skills, strong communication abilities—both written and verbal—are essential. Here are the key skills required for a marketing executive:

Strong Communication Skills: Excellent written and verbal communication abilities are essential. They also should be capable of crafting persuasive copy for marketing materials.
Presentation Skills: Proficiency in delivering compelling presentations.
Collaboration: Ability to work effectively across different departments within the organization.
Analytical Skills: Competence in interpreting market data and research to inform strategic decisions.
Digital Marketing Expertise: Proficiency in digital marketing strategies and techniques. Furthermore they should be familiar with various social media platforms for effective marketing campaigns.
Creativity: Innovative thinking and creative problem-solving skills.
Project Management: Ability to manage marketing projects efficiently and effectively.
Leadership: Demonstrated leadership qualities and the ability to lead marketing initiatives.
Customer-Centric Mindset: Focus on understanding and meeting customer needs and expectations.

In addition to formal education, gaining practical marketing experience through internships can significantly prepare individuals for success in marketing executive roles. A key trait for aspiring marketing executives is a commitment to continuous learning to stay abreast of the latest marketing trends and technologies. Achieving full potential as a marketing executive requires the right blend of education, practical experience, and skills.

Conclusion

The average salary for digital marketers in India are roughly INR 3 LPA, although this figure might vary depending on criteria such as experience, job title, competences, educational background, and corporate standing. As one gains more expertise and skill in digital marketing, their earning potential might increase significantly.

To optimize earning potential, skills must be constantly upgraded and kept up to date with the newest industry advancements. Acclaimed educational institutions provide relevant courses that help improve abilities and advance careers in digital marketing.

Take note that specialization and lifelong learning are essential in this field. Individuals that engage in professional development and keep current on industry trends can boost their earning potential and flourish as digital marketers.