The Ultimate Guide to CEP, IIT Delhi’s Executive Programme in Healthcare Entrepreneurship and Management

The IIT Delhi Executive Programme in Healthcare Entrepreneurship and Management is a one-of-a-kind healthcare management course for working professionals looking to take their careers in the health management sector to the next level. The programme is designed to provide participants with an in-depth understanding of the various aspects of healthcare entrepreneurship and management, and how to apply them in a real-world setting.

The syllabus for the programme includes modules such as

Conception

The conception module is an integral part of the course’s syllabus. The conception module is further divided into the following sections:

Basics: Basic aspects like What is entrepreneurship? What is a product? What is the difference between product and service? are all covered under this.

Health management problems and unmet needs: This section mainly focuses on understanding the healthcare problems and unmet needs in the market. Through this, students can identify areas of opportunity where they can create products or services to address these existing needs.

Market Research for Health Management Product or Service Development: This section focuses on market research for healthcare management products or service development. It covers the various methods used to conduct market research, from interviews, surveys, focus groups and secondary research.

Testing

Testing is another crucial part of this course’s syllabus. This module is further divided into the following sections: 

Usability Testing: This involves testing the user interface of a product to ensure that it meets the user’s needs and expectations and is easy to use.

Ethics, Testing on Animal Models and Human Subjects: This section covers the ethical considerations of testing on animals, humans and other living creatures.

Clinical Testing Methods: This involves testing the safety and efficacy of medical products and treatments.

Regulations and Standards – ISO: This covers standards and regulations that need to be met when conducting tests in India.

Sales and Marketing

Sales and marketing is a module that moulds health management entrepreneurs and managers into marketing wizards. This important module of the Executive Programme in Healthcare Entrepreneurship and Management is further divided into the following sections:

Human Behaviour Management: This module focuses on the study of human behaviour and its application in marketing. It helps participants understand how people think and make decisions, consumers’ buying habits, and how to influence them. This module teaches participants about consumer psychology, brand positioning, customer segmentation, product development and distribution strategies.

Distribution Channels: This section focuses on the strategies and tactics that healthcare management entrepreneurs and managers must use to create an effective distribution network. It covers topics such as retail networks, online channels, wholesale channels, pricing strategies, and more.

Commercialization

The Executive Programme in Healthcare Entrepreneurship and Management at IIT Delhi is a one-of-a-kind programme that provides participants with the skills and knowledge necessary to start and run a successful health management business. The commercialization module is further divided into the following sections:

Funding Requirement and Avenues: Participants will learn how to identify funding sources and secure the right kind of financial investments for their healthcare management businesses. They will also be able to develop a business plan that meets the requirements of investors.

Intellectual Property and Trademarks: In this module, participants will gain an understanding of intellectual property and trademarks in health management. They will learn how to protect their company’s innovations and secure the rights to use them commercially.

Ethical and Legal Implications in Healthcare Industry: This module will cover the ethical and legal implications of operating a healthcare business. Participants will learn about the laws governing healthcare businesses, including privacy, safety and regulation.

Scale-up Model and Sustainable Growth Plan: In this module, participants will gain an understanding of how to scale up their healthcare management businesses and develop a sustainable growth plan. They will also learn how to effectively manage resources and create an effective operating model.

Healthcare Quality Management: In this module, participants will learn the basics of healthcare quality management. They will gain an understanding of how to measure and monitor the quality of healthcare management services and products. They will also learn about the role of performance metrics in ensuring high-quality care.