Social media advertising is a popular medium that many businesses use to connect with their target audience. And Facebook is one of those biggest platforms.Â
A recent study showed that both customers and marketers like Facebook the best. In fact, a report suggests that 71% of customers and 65% of marketers will likely use Facebook in 2023 more than any other social media platform.
Businesses can display products and services with the help of Facebook ads to potential customers and increase engagement. Hence, understanding Facebook ads trends becomes essential.Â
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What are Facebook Ads Trends?
Facebook ads trends stand for the latest popular practices and patterns followed in Facebook advertising. These trends constantly evolve as new features are introduced and users’ behaviour changes. The increasing use of video ads, mobile optimisation, ad targeting and using chatbots are some examples of Facebook trends. Businesses can make informed decisions about their advertising by staying up-to-date with these trends.
Current Facebook Ads Trends
To make the most of Facebook advertising, it is important to keep track of the latest trends and strategies. Knowing these trends can help businesses to make better Facebook ads that will connect with the right people and help them sell more.
Short-Form Videos on Top Priority
Short videos are getting more popular on social media sites like TikTok, Reels on Instagram, and now Facebook. People are more likely to pay attention to videos. Some reasons for using videos in your ads include:
- People watch video ads for longer than image ads.
- Many people find Facebook video ads interesting.Â
- Video ads on Facebook are affordable at only $1.86 per click.Â
- They can reach a huge audience of over 2.1 billion people.
Shoppable Ads will go Mainstream
Facebook is making it easier for people to shop online through their platform. They created Facebook Shops in 2020, which lets businesses sell products directly on Facebook and Instagram. Now, they have Advantage+ Shopping ads, which help brands test different ads and make more sales. For businesses that sell things online, it’s important to have a good shopping presence on Facebook.
Native Advertising
Facebook users like ads that don’t interrupt their browsing experience. The ads should still say “sponsored”, and you can still promote your products, but they should look and feel like regular content that people see on Facebook. To create native ads:
- Like and follow pages that your target audience is interested in.
- Understand how your brand and product fit into this style.
- Be creative and try other ways to promote your ads.
- Work with influencers to reach a wider audience.
Ads for Stories & Reels
Short video ads are popular on Facebook and Instagram. Facebook is giving more importance to Stories and Reels, so businesses can use these formats for advertising their products and services and reach the maximum target audience in the shortest span. Ads can be created for Stories and Reels using the Facebook Ads Manager.
Concise Copy and Short Headlines
500 million people watch videos every day on Facebook. On average, people spend 33 minutes per day on Facebook. So, make sure to grab the viewer’s attention in the first 3 seconds and focus on the main message you want to convey.
The Future of Social Media Advertising: Trends and Predictions
Social media is changing rapidly, and Facebook stands out with new features like virtual reality video chat. This indicates that the future evolution of social media will be massive. Here are some predictions about the future trends of social media advertising:
Augmented and Virtual Reality
Social media advertising may include more augmented and virtual reality experiences that will allow customers to interact with products in an immersive way.
More Social Media Advertising
In this digital age, social media usage is increasing rapidly. Hence, social media advertising will continue to be crucial for businesses to reach their target audience.
Artificial Intelligence & Machine Learning
Artificial intelligence & machine learning technologies can be used to improve social media advertising by using the method of optimisation and personalisation.
Privacy Concerns and Regulations
As privacy concerns continue to grow, regulations around social media advertising can be stricter. Companies must make sure they follow the rules and protect their customers’ privacy.
Mobile-first Approach
The majority of social media usage occurs on mobile devices, which may result in a mobile-first approach. This means that businesses must create mobile-friendly ads as per the behaviour and preferences of their users.
Final Thought
Social media is spontaneously evolving, so businesses need to keep up with new developments. If you want to work in digital marketing, focusing on social media advertising can open up many career opportunities. You can help businesses achieve their marketing objectives with the right training and expertise.
If you want to improve your social media advertising skills, you should check out IIM Visakhapatnam’s PG certificate in Digital Marketing & Growth. The digital marketing certificate earned after this program can help you enhance your career opportunities. Indulge in real-time case studies and 150 hours of immersive learning and get set for an attractive hike in your career.
