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- Advanced Strategy for Products and Marketing
- Advanced Analytics for Products and Marketing

Get Certified by IIM Kozhikode Dual Certification Programme

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Course Duration
14 Months
Batch
02
Session Timing
Saturday 7:15 PM to 10:30 PM

Programme Overview

Become more proactive, data-driven professionals, build winning products, grow customer base, & drive organisational revenue. Pursue India’s leading B-School, IIM Kozhikode – Advanced Strategy for Products and Marketing & Advanced Analytics for Products and Marketing to create innovative and niche marketing strategies. This dual certificate programme caters to diverse business professionals such as business leaders, Digital Analysts, Marketing Managers, Product Managers, and Academicians who want to learn the intricacies of marketing, product development and business strategy.
Maximise your potential to delve into the holistic orientation of product and marketing strategy concepts, build practical skills, and make successful decisions. Gain a valuable conceptual understanding of product and marketing strategy concepts and apply them in real-life case studies for profitable use to achieve career breakthroughs. Learn the fundamentals of product and marketing strategy through live class lectures, real-life case studies, product innovation simulation, marketing strategy simulation, capstone projects, etc. IIM eminent’s faculty will demystify case studies like Turtle Limited – developing an efficient supply chain, ideaForge – Mechanical charger, Wow! Momo- Making of Indian’s fast-food giant and much more to upscale brands.
Paving the grid for 21st-century leaders to find success — bold visions and acting decisively with the assurance that comes from leading strategic insight.

Programme Highlights

certificate

Certificate of Completion from IIM Kozhikode

alumni

Executive Alumni Status from IIM Kozhikode

virtual-classroom

Live Online Interactive Lectures by IIM Core Faculty

peer-networking

Peer to Peer Learning

Limited Intake Programme

Dedicated Student Support

Admission Criteria

Eligibility:

  • For Indian Participants – Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • Minimum of at least 3 years of work experience.
  • Selections will be based on candidates’ profiling.

Duration (for dual programme participants):

  • 14 months (including 10 months of classroom sessions; 2 capstone projects; 2 simulations; 16 weeks of the non-classroom project)

Duration (for individual programme participants):

  • 7 months (including 5 months of classroom sessions; 1 capstone projects; simulation/data analysis; 8 weeks of the non-classroom project)

Mode:

  • Online Live (Direct to Device)
Download Syllabus

Syllabus Breakdown

  • Introduction to product and marketing strategy, creating, communicating and delivering value.
  • Strategic and tactical marketing
  • Innovation in product and marketing, disruptive innovation
  • Product innovation and marketing in BOP
  • Positioning Strategy
  • Product Strategy and roadmapping
  • Pricing Strategy
  • Integrated Marketing Communication Strategy
  • Consumer Behavior
  • Product and Marketing Strategy of national and multinationals in Emerging Economies
  • Consumer behavior and marketing strategy
  • Digital product and marketing strategy
  • Strategy for business markets
  • Simulation on marketing innovative products
  • Comprehensive simulation of managing segments and customers
  • Concepts, process and relevance of marketing analytics in marketing decision
  • Qualitative investigation for product development and marketing decisions
  • Exploratory data analysis and Statistical Inference
  • Predictive analytics in product management and marketing – estimating the effect of marketing actions on consumer decision- correlation, simple regression & multiple regression
  • Finding consumers’ perceptual dimensions and their effect on consumer’s purchase decision – Factor analysis
  • Market segmentation, estimating market size, market profiling – Cluster analysis
  • Consumer’s discrete choice behaviour – Logistics regression
  • Product Distribution & Supply Chain Analytics
  • Social media analytics and text mining
  • Consumers’ utility of product features, Product modification – Traditional conjoint analysis
  • New product development, Pricing decision, market share calculation – Choice-based conjoint analysis
  • Time Series Analytics in marketing
  • Customer lifetime value
  • Product recommendation system

Note: The above given is an indicative list of modules and is subject to change as per IIM Kozhikode’s discretion.

Identifying market segment and selection of segment
  • Basic tenets of disruptive innovation theory
  • Understanding the concepts
  • Common pitfalls in the theory’s application
  • Understanding the mechanism to take an innovative product into the mainstream market
  • The Phases in the New Product Process
  • Evaluation tasks throughout the new product process
  • Generating ideas for new products
  • Approaches to concept generation
  • Concept testing
  • Product launching
  • Analytical Approaches: Conjoint Analysis
  • Market share calculation
Overview of the product launch and product positioning and messaging,
Overview of different types of pricing strategy, psychological pricing, participative pricing
IMC strategy for efficient product management
Overview of different aspects of sales strategy
Overview of different aspects of digital product strategy
Overview of different aspects of digital marketing strategy
Overview of different aspects of MNC’s strategy
Apply overall learning of the course in a simulated environment
Calender
14 Months
online-learning
New Age Concepts
project-management

Online Live (Direct to Device)

case-study
Limited Intake Programme
iim-kozhikode

About IIM Kozhikode

Started in 1997 with its Post Graduate Programme (PGP), the Indian Institute of Management Kozhikode (IIMK) is on a high growth trajectory today, offering the widest range of academic programs in the field of management education. These include Fellow Programme in Management, Executive PG Programmes, Management Development Programmes and Faculty Development Programs. IIMK set up a Satellite campus at Infopark, Kochi, in 2013 dedicated to Executive Education. IIMK also has the unique distinction of launching a PhD (Practice Track) programme for working professionals besides bringing in new dynamic courses like the one-year Post Graduate Programme in Business Leadership (2019) MBA in Finance and MBA in Liberal Studies & Management (2020). The institute is also home to IIMK LIVE a first-of-its-kind startup incubation programme and the Indian Business Museum.

IIMK is ranked 3rd as per NIRF India Rankings 2023: Management. The institute also features regularly among top global institutes for its flagship MBA (PGP) and EMBA programme (EPGP) in QS World University Rankings. The Institute has leapfrogged 100 spots to be placed in the Top 251-300 Institutes in Business & Management Studies globally, as per the QS World University Rankings by Subject 2023. It is also Ranked No.2 in CFIs (non-Technical) category in the Atal Innovation Rankings (ARIIA 2021) rankings released recently by Ministry of Education, Govt. of India, and has the distinction of being the only IIM in the coveted innovation rankings. IIM Kozhikode is globally accredited by EQUIS (EFMD) and AMBA (UK).

IIM Kozhikode also made its debut in the prestigious Financial Times Rankings (FT Rankings 2023) at 72nd position among the top-75 Open-enrolment executive program providers globally, catapulting the 27-year young IIM to an exclusive list of foremost providers of executive education in the world. IIM Kozhikode has successfully delivered close to 1300 MDP programmes for the past two decades, training more than 41000 participants from 150+ organisations – which also includes several Fortune 500 companies – in the process.

2nd
 Amongst IIMs
& Public B Schools
The Week-Hansa Research Best
B School’s Survey 2022

3rd
 Overall category
The Week-Hansa Research Best B Schools Survey 2022

3rd
 Top B-School in India
NIRF India Rankings
(2023: Management)

4th
 Financial Times
Open Enrollment Rankings (India) 2023

Know the Facilitators

Atanu Adhikari Faculty
Programme Chair and Lead Instructor
Atanu Adhikari
Professor - IIM Kozhikode
geetha-m
Geetha M
Professor
shovan-chowdhury
Shovan Chowdhury
Professor
joffi-thomas
Joffi Thomas
Associate Professor
deepak-s-kumar
Deepak S Kumar
Associate Professor
arqum-mateen
Arqum Mateen
Associate Professor
aishwarya-ramasundaram
AISHWARYA RAMASUNDARAM
Assistant Professor

Note: The above given is an indicative list of programme faculty members and is subject to change as per IIM Kozhikode’s discretion.

Hear From Our Programme Chair

Programme Certification

  • Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’ for each programme.
  • Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’ for each programme.
specimen-certification-AAPM-completion
specimen-certification-ASPM-completion
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Programme Structure

Programme Fee
Programme Fee
Amount (in INR)
Application Fee
2000/- + GST
Total Fee (Strategy Programme)
1,40,000/- + GST
Total Fee (Analytics Programme)
1,40,000/- + GST
Total Program Fee (Dual Certification)
2,80,000/- + GST
*Easy EMI options available
View Plans
Instalment Pattern
Instalment Pattern
Retention Fee
(Payable Within 7 Days from the Release of offer Letter)
60,000/- + GST
Instalment 1
(Strategy Programme)
40,000/- + GST
Instalment 2
(Strategy Programme)
40,000/- + GST
Instalment 3
(Analytics Programme)
60,000/- + GST
Instalment 4
(Analytics Programme)
40,000/- + GST
Instalment 5
(Analytics Programme)
40,000/- + GST
  • Any change in any of the applicable taxes during the tenure of the programme, to be borne by the participant.
  • Application fee is not included in the instalment pattern
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PAYMENT

Admission Process

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The Jaro Advantage

Learning Support
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  • Unparalleled career guidance and support
  • Dedicated student support
  • Immersive and lifelong learning experiences
Doubt Resolution
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  • Learn from the best-suited academic, faculty, and industry mentors
  • Be a part of discussions and forums for enhanced learning
  • Leverage peer-to-peer learning experience
Networking
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  • Alumni Network of 3,50,000+ Professionals
  • Access to alumni events & other benefits
  • Stay up to date with the latest insights from your alma mater

Jaro Expedite - Career Booster

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Profile Building

Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.

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Resume Review

Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.

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Career Enhancement Sessions

Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.

 

communication

Profile Building

Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.

file

Resume Review

Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.

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Placement Assistance

Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.

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Career Enhancement Sessions

Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.

 

Note: IIM Kozhikode or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Kozhikode is not involved in any way with the Career Services described above and offer no commitments.

Build 21st-Century Skill set to Gain Career Edge in the VUCA World

Learn from the best minds and eminent faculty to become the next industry expert.
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You’ll learn

  • Dig into the Latest Product and Marketing Strategies to Shape your Business
  • Groom into Highest Calibre in Product and Marketing Functionalities
  • Understanding Conceptual Frameworks of Strategies and Analytics Marketing
  • Improve Cross-Functional, Managerial, and Strategic Leadership Competencies
  • Tackling Strategic Challenges using time Series Analytics Models
  • Understanding Myriad of Analytics Touchpoints
  • New age Concepts like Perceptual Dimensions, Cluster Analysis, Logistics Regression
  • Delve into Analytics Implementation, Framework and Formulation
Frequently Asked Questions
Is it Possible for me to acquire Executive Alumni Status from IIM Kozhikode?

Yes, after completing both programmes, participants will be granted alumni status by IIM Kozhikode.

  • The Alumni fee will be determined solely by the Alumni office and will be collected directly by IIMK.
  • This will occur only after the applications for “Executive Alumni” are approved by the appropriate authority, IIM Kozhikode.
Who Must attend the IIM Kozhikode Advanced Strategy & Analytics for Products and Marketing?
  • The IIM Kozhikode – ASAPM programme assists professionals in navigating the complexities of marketing, product development, and business strategy.
  • Professionals working in fields such as:
    • Business Leaders
    • Digital Analysts
    • Marketing Managers
    • Product Managers
    • Academics and much more diversified profiles in product marketing strategy
Will IIM Kozhikode issue me a Certificate of Completion?

Yes! After meeting the requirements for this most dynamic dual certificate ASAPM programme, you are eligible to receive ‘Dual Certificate of Completion’ from IIM Kozhikode.

What is the total Programme fee for IIM Kozhikode- ASAPM?
  • This interactive dual certification programme – ASAPM from IIM Kozhikode has INR 2,80,000/- + GST.
  • This interactive individual certification programme – ASPM & AAPM from IIM Kozhikode has INR 1,40,000/- + GST.
What is the Available Mode of Delivery for the Dual Programs by IIM Kozhikode?

The dual certification programmes are delivered in Online Live interactive mode enriching participants’ learning experience using Direct to Device format.

Program Counsellor

Priya Rathod

8976944553

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