4 Ways To Take Advantage Of The New Age Marketing
Table of Contents
- Jaro Education
- 18, February 2025
- 4:00 pm
The recent upheavals in the market trends have fundamentally transformed our understanding of marketing, compelling brands to reassess their strategies and adapt to a swiftly changing environment. In many ways, this upheaval accelerated existing trends, pushing businesses to be more agile, empathetic, and innovative. As we navigate this new age marketing, it’s vital to understand how to connect meaningfully with our audiences.
“Marketing is no longer an option but a necessity. From ambitious startups to established enterprises, everyone is investing their passion and resources into creating distinctive brand content that sets them apart from the competition.”
In this article, we’ll explore four key strategies to leverage in this new marketing environment. We’ll also touch on how pursuing an online programme specialising in digital marketing can enhance your skills to thrive in this new age of marketing. So, grab a cup of coffee, and let’s dive in!
Understanding the New Age Marketing Landscape
For context, it’s important to be aware that the consumer landscape is continuously changing due to the digitisation of everything. Nowadays, customers are looking for brands that not only align with their situation but also understand their interests and demands. To be honest, those days are left behind when brands were trying to push themselves through TV, billboards, or news channels. It’s a new era of new-age marketing; only those who are different and better from others can survive.
Take, for example, the marketing strategy of the popular brand Rolex. This timeless classic brand has been around us for more than a century. So, what’s the secret that makes them the best among the thousands of watch manufacturers and suppliers? Well, it lies in their marketing strategies. Without a doubt, their social media platforms are flooded with fascinating product images and content showing how Rolex can transform the water’s personality. But apart from that, there is their thought or belief to protect the planet. In fact, their associated partners are CNN, Washington Post, and National Geographic. Rolex also supports entertainment and sports.
Thus, it is always said that if you want to keep your business on top, make sure your new-age marketing technique also evolves with the changing times and adheres to branding style.
In fact, keep in mind that customers never forget what they see about your brand. Thus, crafting the right marketing strategies in new-age marketing needs a different and creative approach.
*slideplayer.com
1. AI-Driven Personalised Marketing
One of the most significant trends in the new age of marketing is the rise of AI-driven personalised marketing. Traditional marketing strategies were blanket strategies, and this simply does not suffice anymore. You might be wondering why we’re even talking about AI personalisation here. Well, with all the data available at hand, a brand can adapt its marketing slightly to work for individual tastes. And that is something that enhances engagement in the long run while building solid relationships with the customer. According to some recent studies, consumers expect brands to provide personalised experiences from here on; it is thus critical for companies to jump from being generic to personalised before their customers.
But how is AI simplifying personalisation?
Generally, artificial intelligence handles terabytes of data, identifies patterns in consumer behaviour, and delivers well-targeted ads based on target behavioural models. By understanding these patterns, brands can create content that customers identify with. An example would be predictive analytics, which helps predict customer needs while proactively engaging with them.
In simple words, just imagine receiving an email from your favourite online store featuring products you have been searching for. It reflects such a level of personalisation that customers feel valued and realise they are known, thus making them loyal.
2. The Rise of Video Content
We are living in a world where every brand story or message becomes a visual symphony, gaining the attention of the audience in a show of pixels and narratives. The digital marketing sector keeps changing, but to be honest, video content is considered to be the most significant trend shaping the new-age marketing industry.
Consumer attention spans are getting smaller, and the battle for engagement is getting tougher day by day. However, through video, many agencies and companies can convey their powerful message, connect with their customers, and drive meaningful interactions. Let’s picture this. A video of 30 seconds showing the importance of wearing a helmet converts emotions, highlights key product features, and even makes a direct call to action. Unlike just static text or messages, video content combines visual and auditory elements, which leaves an impact in the minds of viewers. So, why wouldn’t businesses lean into that power?
To make the most of video content in this new age of marketing, consider these best practices:
- Keep it Short and Engaging: Attention spans are shorter than ever. Aim for concise videos that deliver your message quickly.
- Tell a Story: People connect with stories. Use storytelling techniques to make your videos relatable and impactful.
- Optimise for Mobile: With more people watching videos on their phones, ensure your content is mobile-friendly.
3. An Active and Engaging Social Media Presence
Today’s people are less active in their lives than on social media. So, if your customers are on social media, that’s where you need to be too. Social media platforms provide an invaluable opportunity for brands to engage with their audience directly.
With billions of users worldwide, a strong social media presence can significantly enhance brand awareness and reputation. Brands can use social media for updates, answering questions, and providing customer service. This level of engagement fosters trust and loyalty.
Given below are the ways to make the most of your social media presence in this new age of marketing, consider these strategies:
- Be Authentic: Authenticity resonates with audiences. Share behind-the-scenes content and engage in genuine conversations.
- Encourage User-Generated Content: Invite customers to share their experiences with your brand. This not only builds community but also serves as powerful social proof.
- Utilise Live Features: Platforms like Instagram and Facebook offer live features that allow real-time engagement with your audience. Use these opportunities to connect more personally.
4. A 360° Marketing Approach
In this multi-platform world, it’s vital to adopt a comprehensive marketing strategy. Relying solely on one channel is no longer effective. A successful marketing campaign in this new age marketing requires visibility across various platforms. Google is great for awareness, but platforms like LinkedIn are preferred for niche applications and high-quality leads. A 360° approach ensures you’re reaching your audience where they are most active.
Combining digital and physical marketing efforts can create a seamless experience for customers. Consider hosting events that encourage online participation or using QR codes that lead to exclusive online content. This integration not only enhances visibility but also fosters deeper connections with your audience.
*wscubetech.com
How the Marketing Programme Can Boost Your Knowledge
Many people believe that their marketing skills can only be applied to perform marketing tasks such as creating advertisements, leading market strategy, and catering content. But, It’s beyond that. Marketing skills help professionals to outshine in their role and take their brands to pave the way to success.
Whether you are just starting your career in any field or you are already in a marketing role, an online marketing course can help you build on your marketing expertise. If you are interested in learning about new age marketing strategies, here are two online courses that will teach you the concept and will also improve the value of your resume.
Executive Programme in Marktech and AI-Driven Marketing offered by IIM Indore
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- Duration: 12 Months
- Mode: Live Online
Programme Key Highlights
- Executive Education Alumni Status of IIM Indore
- Certificate of Completion from IIM Indore
- 5 Days On-Campus Module (Mumbai: Non-residential and Indore: Residential)
- Live Classes by Highly Experienced IIM Faculty
- Holistic Curriculum
- Focus on Real Business Use Cases
- 125 Hours of Interactive Learning
Digital Marketing: Business Models, Processes and Technologies offered by IIM Ahmedabad
- Duration: 4-5 Months
- Mode: Live Online
Digital Marketing: Business Models, Processes and Technologies is designed for mid- to senior-level executives and entrepreneurs who oversee business performance through digital marketing campaigns. Participants will gain in-depth knowledge to make important decisions about developing and assessing digital strategies. The program will also teach them how to connect various aspects of digital marketing and adjust their marketing approach accordingly. By attending this program, they can accelerate their careers in marketing today.
Programme Key Highlights
- Certificate of Completion from IIMA
- Learn from Eminent IIM faculty and Industry Experts
- Rigorous Pedagogy by IIMA Faculty
- 2 Campus Modules of 3 Days each at IIMA Campus
- Rich Peer Group Networking and Learning
How Jaro Education Can Assist You
Embarking on an educational journey can be overwhelming, but you don’t have to do it alone. Jaro Education is here to support you every step of the way. We are a leading online higher education and upskilling company in India that has been in the industry for more than 15 years. We have a team of professionals and experts who offer personalised career guidance and counselling to every individual who is looking to build a thriving career ahead. We have more than 150+ management, technology, and techno-functional programs in collaboration with top-reputed institutes. In addition, for most of the programmes offered by prestigious IIT and IIMs, we act as a marketing and technology partner.
Whether you’re registering for the Executive Programme in Marktech and AI-Driven Marketing offered by IIM Indore or Digital Marketing: Business Models, Processes and Technologies Offered by IIM Ahmedabad through us, you can get the benefit of the Jaro Advantage, which consists of the following:
- Unparalleled career guidance and support
- Dedicated student support
- Access to alumni events & other benefits
- Stay up to date with the latest insights from your alma mater
- Learn from the best-suited academic, faculty, and industry mentors
The Bottom Line
In a nutshell, creating an everlasting impression in this ever-evolving market is a big deal. But if you stay proactive, you can still make the cut. Study your consumers, understand the pain points, and give them the right solutions. Remember that only product-centric promotions are not going to work anymore; as a business, you have to up your games and think 360 degrees. To work on this or to know better how you can leverage the right marketing tactic, enrol in an online programme. For any fresh graduates, the Executive Programme in Marktech and AI-Driven Marketing offered by IIM Indore is a great choice. On the other hand, for mid- and senior-level executives/entrepreneurs who are managing business KPIs by guiding targeting campaigns in the digital marketing domain, Digital Marketing: Business Models, Processes and Technologies offered by IIM Ahmedabad, will provide participants with a detailed learning experience to acquire understanding which will help them to take crucial decisions.
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