5 Best Proven Digital Marketing Strategies Used by Professionals

Jaro Education
8, February 2025
6:00 pm

Are you a business looking to establish your brand in the market? The best digital marketing strategies will get you there. Currently, the economy is driven by consumer attention, and every brand competes to get that attention and converts it into clicks, engagement and sales. That is possible with consistent, targeted and cohesive digital marketing strategies. Knowing which strategies work is key to long-term success and growth.

In this blog, let’s dive deep into 5 of the best digital marketing strategies for small businesses and big businesses alike, to elevate your brand visibility and establish your voice in the market.

*geekschip

5 Best Digital Marketing Strategies: Digital Marketing & Strategy You Should Know

Digital marketing strategies depend on various factors, from target groups and target platforms to understanding what type of content works best for your brand. Here are 5 of the best digital marketing strategies you should know to increase your brand visibility:

1. Platform-Based Strategies:

Digital marketing strategies are tied to which platform you want to leverage for your brand. You can connect with your audience, drive engagement and achieve business goals with the right platform-based digital marketing & strategy. Here’s how:

Social Media:

Social media is the central point of digital marketing strategies. There are more than 5 billion social media users worldwide as of 2024, which makes its impact on businesses and sales undeniable. Platforms like Facebook, Instagram and X (Formerly Twitter), can be used for:

Connecting with audiences
Driving engagement with your brand
Achieving business and sales goals.

For example, a clothing brand can use Instagram to display its aesthetic product shots, promote its exclusive clothing catalog, and show behind-the-scenes content to connect with the audience through its authenticity and passion. Social media allows a mixture of content types like audio, visual, photos, videos, advertisements, reels and so on. Understanding which platform works best for your brand is key to executing the best digital marketing strategies.

Social media feature examples	Digital marketing strategies
Instagram reels	An intricate window into the manufacturing, packing and selling aspects of the clothing company through pleasing visuals and authentic storytelling
Facebook post	More buyer-centric, with information about the product’s price, wash instructions, etc., and a link directly leading you to the website.
Instagram ads (on stories)	A quick window into the different clothing options available, with prices and a “swipe to buy” link.

Search Engine Optimization:

SEO is one of the key digital marketing strategies that improve your website’s visibility on search engine results. Brands must use relevant keywords to optimize their content and rank higher on Google. For example, your clothing brand has used hit keywords like “Ethnic wear for women” and “Wedding looks for brides” and pushed its website to the top. Improved visibility increases the probability of clicks, directly impacting sales.

Email Marketing:

Email marketing is one of the best digital marketing strategies for nurturing and retaining customers. Personalized emails with product recommendations, discounts and updates can drive sales conversions. For example, the clothing company could send monthly newsletters talking about the new products and styles they are launching, their festive discounts and catalogues to customers and persuade them to purchase their products.

One of the best digital marketing strategies is to use the platform-based approach. Understanding which area to focus your efforts in can enable you to access versatile and measurable results. Combining these digital marketing strategies maximizes audience engagement across multiple touchpoints.

2. Competitor and Market Analysis as Digital Marketing Strategies:

To understand what types of digital marketing & strategy would work best, a competitor analysis is key. The knowledge will help you model the best digital marketing strategies for your brand.

Performing a competitor and market analysis is a fundamental part of the best digital marketing strategies for small businesses and big alike. Here’s why:

It empowers businesses to understand the industry landscape.
It shines light on growth opportunities.
It helps analyze competitor strategy, strengths and weaknesses.
It provides market data and highlights past trends.

The market analysis complements competitor research by focusing on broader industry trends, customer behaviours, and preferences. It helps businesses anticipate shifts in demand, understand audience demographics, and align their offerings to meet market needs. For example, the clothing company could use competitor analysis and market data as digital marketing strategies and model their content marketing ideas. If their competition uses static imagery to sell their products, they can bridge the content gap on social media with youthful videos and vibrant colours. Data-driven campaigns always see results!

3. Target Audience-Based Digital Marketing Strategies:

Digital marketing strategies that are based on specific target groups have the best results. This starts by understanding demographics, interests and preferences. By knowing who the audience is, you can deliver personalized campaigns that resonate and improve sales.

Digital Marketing Strategies Based on Preferences: Influencer Marketing

Influencer marketing is the current big thing in digital marketing strategies. It harnesses the power of platform leaders with a significant online following to promote brands. Some of the best places to do this are on Instagram and YouTube.

For example, the clothing company would send sample clothes to the influencer, who will style them and shoot photos and videos to promote them on Instagram. This is a part of funnel digital marketing strategies to reach a larger audience that prefers content from people who can be trusted and follow the person’s advice.

Digital Marketing Strategies Based on Demographics: Content Marketing

Demographics such as age, gender, income, etc., play a key role in digital marketing strategies. Using demographics, brands can create the best digital marketing & strategy plans.

For example, the clothing company’s new collection is aimed at Gen Z, aka college-going young adults. Understanding this can help them formulate digital marketing strategies to attract their attention through memes and lingo, and showcasing their products in fun, adventurous situations.

Digital Marketing Strategies Based on Demand and Supply: Targeted Ads

Understanding demand and supply dynamics allows businesses to target audiences more strategically. For instance, if the clothing company sees a sudden demand for floral designs, they can push targeted ads on social media, email or any other digital space and entice the audience to click on the product.

This audience-centric approach ensures that campaigns resonate deeply with the intended audience, improving ROI and fostering brand loyalty.

4. The 7 Cs of Digital Marketing Strategies:

Understanding and utilizing the 7 Cs of digital marketing strategies is the right way to create the best ideas for your brands. The 7 Cs are:

Cs of Digital Marketing Strategies	Explanation
Customer	Customer attention is key to creating effective digital marketing strategies. Know what the customers prefer and generate personalized ideas. For example, a recommendation algorithm on the clothing company’s website is a great online marketing strategy to promote similar styles.
Content	Relevant content that addresses consumer interests is the most effective online marketing strategy. Simple, straightforward content is always effective. For example, the clothing store could provide style blogs from which its customers can get inspiration.
Community	Build a loyal community by fostering interaction through social media, forums, and events. This is the best online marketing strategy that creates a positive association with the brand.
Communication	Clear communication is a key online marketing strategy. Use digital marketing strategies and tools like chatbots to consistently communicate with the audience.
Consistency	Understand what level of content consistency works for your brand. Maintain consistent designs, colours and logos across all channels.
Coherence	Align all digital marketing strategies with business goals and audience expectations for seamless execution.
Conversion	Using CTAs, redirecting links, targeted ads and more, ensure that your consistent and coherent communication turns into conversion.

Applying the 7 Cs ensures a holistic and customer-focused approach to digital marketing strategies, and ultimately, business success.

*devrix.com

5. Monitoring Results:

Finally, digital marketing strategies that help in long-term growth and success include result monitoring and feedback updates. This is based on how your current online marketing strategies and campaign(s) are performing. Identify the weaknesses, understand what did not work and use this data to drive future digital marketing strategies. This is directly linked to consumer and market analysis but after campaign execution. For example, the clothing company identifies that email marketing resulted in conversion. However, they noticed high drop rates and customers leaving the products in the carts. So, they can combine this feedback to create a new online marketing strategy to send push notifications when emailers result in cart abandonment.

Powered by Excellence: Study Digital Marketing with Top Institutions via Jaro Education

Studying digital marketing & strategy with top institutions via Jaro Education offers you the opportunity to learn from industry-leading experts and gain cutting-edge skills that are essential for success in the digital world. Jaro Education is the bridge that you need to connect to the best online education from top universities in the country. We offer:

Advanced, high-quality and expert-designed digital marketing strategies certification courses from the best universities in the country.
Free 1:1 mentorship with applications, career counselling, mock interviews and more.
Access to AI-powered tools with which you can level up your digital marketing & strategy game and climb up the career ladder.
You also have access to Jaro Connect, an exclusive alumni forum to network and build your connections in the industry.
Free online pre-recorded resources from experts in the industry.

Some certification courses in digital marketing & strategy include:

University	Course
IIM Visakhapatnam	Post Graduate Certificate in Digital Marketing & Growth
IIM Ahmedabad	Digital Marketing: Business Models, Processes and Technologies
CEP, IIT Delhi	Executive Programme in Brand Management

Use these resources to boost your knowledge of digital marketing strategies and produce successful online campaigns for your brands!

Final Thoughts

These are proven to be the best digital marketing strategies for small businesses and big businesses alike. You can experiment based on your product or service and find a niche that works best for your brand. The best way to succeed with digital marketing strategies is to study the market and understand where the gaps are before filling them. The right education and training can go a long way in creating the best digital marketing strategies for your organization. Good luck!

Frequently Asked Questions

What is a digital strategy in marketing?

Digital marketing strategies are a way to leverage online platforms, tools and technologies to achieve marketing goals. With social media platforms, email campaigns and SEO, companies try to capture the target audience and market their products and services, ultimately resulting in sales. These strategies are created based on market data, company insights and what the consumers want to see from the brand.

What are the 7 C’s of digital marketing?

While different marketing gurus have different answers for the 7 Cs of digital marketing strategies, the most common ones are: Customer, content, community, communication, consistency, coherence and conversion. These 7 Cs form the best digital marketing strategies for small businesses and big ones alike.

What is the best strategy for online marketing?

The best digital marketing strategies often involve comprehensive and in-depth plans. Make sure you understand the audience and which platform they interact with your product the most. For example, if your audience is primarily on Instagram, collate your plan to that platform. Provide accessible, easy-to-understand and community-oriented content to reach your audience effectively.

How can small businesses use digital marketing?

The best digital marketing strategies for small businesses involve creating intentional and quality content that focuses on the human side of the product. Establish your brand and the faces behind the brand. Build trust in the new product and a solid community. Use all marketing channels like social media, email newsletters, SEO blogs, etc., consistently and create a brand image. Secure customer testimonials. Building trust is the foundation of good digital marketing strategies for small businesses.

What is a 5-step digital marketing strategy?

All digital marketing strategies can be divided into easily actionable portions. 5-step digital marketing strategies usually involves:

Understanding the Audience – Identifying and analyzing your target market.
Collating Market Insights – Gathering data and trends to inform decisions.
Creating a Plan – Developing a comprehensive strategy based on insights.
Gathering Collaterals – Collecting the necessary materials (ads, content, etc.) to support the plan.
Executing the Plan – Implementing the strategy across relevant channels.

An additional step involves continuously monitoring and adjusting the plan to adapt to changing market conditions and ensure its effectiveness.