Advertising and Marketing was a competitive industry back when radio, TV and newspapers produced some of the most hilarious marketing efforts ever. Today, creating legendary marketing campaigns may entail going viral, but the fundamentals of successful marketing haven’t changed at all.Â
But where do you go to learn these marketing fundamentals? The best method to learn about marketing campaigns and how to create them is to enroll in Digital Strategy Courses Online. IIM Nagpur’s PG Certificate in Digital Strategy and Marketing Analytics is one such online program that is regarded as the best Digital Marketing Strategy Course.
Best Marketing Campaigns of All Time – Case Study
When building an efficient Digital Strategy for your organization, Marketing Analytics must be at the center of your digital marketing efforts. Because today’s customers want the best, brands must continue to personalize their products and services to meet their needs. To learn how to create a Digital Strategy and how to use it effectively, you should enroll in IIM Nagpur’s PG Certificate in Digital Strategy and Marketing Analytics, which offers students a case-study-based curriculum that teaches them how to effectively create and use a marketing campaign and Digital Strategy.Â
Red Bull Marketing Campaign
Red Bull is a beverage behemoth noted for its innovative marketing campaigns and strategies. The corporation is a marketing powerhouse known for its products and extensive marketing campaigns. Red Bull is active on various social media platforms and channels, employing unconventional approaches and tactics to create content that provides people with the experiences they seek. For example, Red Bull has raised brand awareness and established a brand identity through extreme sports events and campaigns such as Red Bull Cliff Diving, Red Bull Stunts, and Red Bull Air Race.
These events drew a large number of its target demographic (18-35 years old), who were given free samples and encouraged people to talk about and spread the word about the product for free. Red Bull began sponsoring sporting events and youth music festivals, which helped the firm gain even more notoriety. It also collaborates with industry influencers to create fascinating content that motivates young people to be more active and adventurous. By doing so, Red Bull attracts genuine and devoted customers who are typically interested in athletics and sporting activities. As a result of the target audience’s Marketing Analytics, Red Bull launched one of the most popular marketing campaigns in the world, assisting itself in establishing a brand image in a competitive market.
The PG Certificate Programme in Digital Strategy and Marketing Analytics at IIM Nagpur focuses on practical knowledge through an industry-oriented, case-study-based curriculum. It equips you with the necessary Marketing Analytics skills to develop an effective Digital Strategy and grow your business in the market.
PG Certificate Programme in Digital Strategy and Marketing Analytics by IIM Nagpur
The PG Certificate Programme in Digital Strategy and Marketing Analytics offered by IIM Nagpur is a 9-month Digital Marketing Strategy Course designed for working executives who want to improve their Marketing Analytics skills. The programme assists them in becoming enthusiastic marketing experts that drive innovation in cutting-edge businesses. Key highlights of the PG Certificate Programme in Digital Strategy and Marketing Analytics is as follows:
- Â Professionals who complete this Digital Strategy course online receive a PG degree as well as IIM Nagpur alumni status.
- It focuses on real-world business problems and case studies to provide practical understanding and knowledge.
- The Digital Marketing Strategy course uses multiple online channels to deliver direct mentorship from IIM Nagpur faculty and marketing experts.
Conclusion
Learning Marketing Analytics tools will assist you in evaluating your marketing performance, developing a successful Digital Strategy, and tracking results. Future marketing leaders who desire to advance in the field of Digital Strategy and Marketing Analytics can benefit from IIM Nagpur’s PG Certificate Programme in Digital Strategy and Marketing Analytics.
You can enroll in the IIM Nagpur’s PG Certificate in Digital Strategy and Marketing Analytics, if you have a graduation degree from a recognized university and at least three years of professional experience.
Improve your skills by diving into the cutting-edge Digital Marketing Strategy Course.
Frequently Asked Questions
- What is a digital strategy and marketing analytics course?
The IIM Nagpur’s PG Certificate Programme in Digital Strategy and Marketing Analytics is an industry-oriented curriculum designed Digital Marketing Strategy Course for working executives who want to improve their digital strategy and marketing analytics skills in a holistic way.
- What do you learn from digital strategy and marketing analytics?
The IIM Nagpur’s PG Certificate Programme in Digital Strategy and Marketing Analytics covers the following topics:
- Digital marketing
- Transformation of marketing
- Brand personalities
- Integrated marketing, etc.
- Â Is a digital strategy and marketing analytics course good for a career?
Digital marketing is an ever-growing industry with various career opportunities, so enrolling for a Digital Marketing Strategy Course gives you a competitive edge.
- What is the average salary after completing the digital strategy and marketing analytics course?
The salary you earn is determined by the industry you work in, your previous work experience, the current employment market, and the country in which you live. An entry-level digital expert in India can earn roughly INR 5.8 lakh, according to IIDE.
