Best Entry-Level Digital Marketing Jobs in India

jaro education
9, May 2024
10:00 am

With the Internet’s fast spread and the rise of online enterprises, India has seen a sharp increase in demand for digital marketing specialists in recent years. Entry-level professionals looking to launch their careers in the exciting field of digital marketing have a tonne of options in this rapidly growing digital industry, for which India offers a favorable environment for anyone who wants to work in this industry because of its sizable customer base and changing digital scenes.

In this blog, we’ll explore the landscape of entry-level digital marketing jobs in India while analyzing the required skills, career prospects, and the industry’s evolving nature. This exploration of digital marketing might help both professionals looking to transition into the digital space and recent graduates eager to start a new career path.

Navigating the Landscape of Digital Marketing

Promoting and selling products and services to customers using digital and electronic media is known as digital marketing. To connect with consumers on digital platforms, an entrepreneur could use various digital channels such as social media platforms, consumer communities, and more. These channels can create a strong bond between the consumers and producers. Along with these strategies, digital marketing also includes a variety of tactics such as online advertising, email marketing, search engine optimization (SEO), and many others to reach and influence the target audience for the product.

Digital marketing has become an indispensable element of every prosperous company plan because most customers tend to spend a large amount of time on the Internet. The credit goes to the technological revolution. Hence, many business owners prefer digital marketing over traditional marketing as it helps with enhanced brand exposure, lead generation, website traffic, and increased revenue and growth for the business.

Importance of Digital Marketing

Other than connecting with the target consumer base and expanding the growth of the business, here is the list of some additional factors related to the growing importance of digital marketing in the dynamic business environment:

- One of the most obvious reasons behind digital marketing’s growing significance is its ability to captivate the product’s target audience. Companies can send their messages to the appropriate audience by accurately targeting their ads to certain demographics, interests, behaviors, and places.
- Additionally, digital marketing is an excellent means of increasing brand recognition or getting more people to know about your company and the products it offers. Increasing the consumer base might enhance the chances of earning more revenue.
- Digital marketing is considered an essential tool, especially for small and medium-sized enterprises that are running their businesses on a tight budget. With minimal cost, the company can create profiles on digital platforms and accordingly reach its target consumer base. This method of promotion is quite budget-friendly compared to traditional marketing.

- The range of possibilities available to reach the target audience through digital marketing is another fascinating aspect of this promotional strategy. The entrepreneurs can select any method to reach their targeted consumers. They could either concentrate on writing captivating content for their website to rank well in search engine results, or they could send emails directly to the consumers.
- In contrast to conventional marketing approaches, which frequently necessitate long planning and precise execution phases, digital marketing campaigns can be promptly initiated and modified in response to real-time feedback and data insights. This flexibility helps businesses remain adaptable and responsive in a continuously evolving market.
- The ease with which business owners can manage and monitor their efforts is another crucial factor in the significance of digital marketing. The entrepreneurs can now easily track each campaign they run to spread awareness about the product and the company. With the help of various metrics that are available on digital platforms, entrepreneurs can easily track the progress of the campaign.

Emerging Entry-Level Digital Marketing Jobs in India

The rapid increase in the popularity of digital marketing has ultimately resulted in the creation of multiple job opportunities for professionals as well as for beginners. Let us now explore various entry-level digital marketing jobs along with their salary structure that are available in India:

*digitalscholar

1. Social Media Specialists

The responsibility of a social media specialist is to develop a plan for expanding and interacting with a social media following currently available on several different social media networks. A social media specialist has to work in close collaboration with designers, content producers, and ad managers. One of the most important tasks is to create awareness and advertise the product. Not only does it attract new consumers but also helps in building a positive image of the brand.

Average Salary: Rs. 20,000 – 40.000 per month

Source: Glassdoor

2. SEO Manager

Creating and executing plans to improve a business’s online presence and raise its visibility on the result page of the search engine site falls within one of the primary responsibilities of an SEO manager. Researching keywords, evaluating website traffic and performance data, and seeing areas for development are all part of the additional requirements for this job. To maintain the website’s optimization and competitive ranking, SEO managers also supervise the production of excellent content, coordinate link-building campaigns, and monitor search engine algorithm updates.

Average Salary: Rs. 70,000 – 80,000 per month

Source: AmbitionBox

3. Content Marketer

To draw in and keep the interest of a target audience, a content marketer’s primary responsibility is to produce and disseminate worthwhile, timely, and consistent information. Other than providing accurate information, a content marketer has several responsibilities, such as creating a content strategy, producing captivating articles about the product on social media platforms, and evaluating numerous performance indicators to gain insights about the achievement of the product in the market.

Content marketers are considered experts in composition, proofreading, and copywriting. Moreover, they should have proper experience related to search engine optimization (SEO).

Average Salary: Rs. 67,000 per month

Source: AmbitionBox

4. PPC Manager

One of the main responsibilities of a Paid Ads Marketing Manager (PPC Manager) is to create and implement successful paid advertising campaigns on several digital platforms such as Facebook, Google, Linkedin and many more. A PPC Manager should optimize campaigns and maximize return on investment by developing creative advertisements, specifying target settings of the consumer base, and refining the campaign objective.

Some of the crucial components of this job include keeping an eye on ad performance, evaluating data analytics, and modifying strategy as per the requirement. The ultimate motive of a PPC Manager is to boost conversions from an interested individual to a loyal consumer of the brand by generating leads through audience segmentation.

Average Salary: Rs. 80,000 – 90,000 per month

Source: Glassdoor

5. PR Specialist

A public relations (PR) specialist manages an organization’s reputation and public image. To secure favorable publicity, they create and distribute press releases, plan events, and foster connections with media organizations. PR experts are also known for managing crises, responding to bad press, or creating an aversion to any situation that tarnishes the company’s image.

To maintain a positive public image, their position requires strategic planning, excellent relationship-building and maintenance abilities with stakeholders, and good communication skills.

Average Salary: Rs. 15,000 – 22,000 per month

Source: AmbitionBox

6. Email Marketing Manager

Managing every facet of email marketing campaigns falls within the purview of an email marketing manager. This includes creating and implementing email marketing campaigns to sell goods and services, maintaining subscriber lists, creating eye-catching email templates, and assessing campaign effectiveness indicators.

Email marketing managers also follow industry trends and best practices to continuously improve the efficacy of their campaigns.

Average Salary: Rs. 30,000 – 40,000 per month

Source: Glassdoor

7. Influencer Specialist

To promote products or services through partnerships with social media influencers, influencer specialists manage certain special types of marketing campaigns. They are responsible for finding relevant influencers, forming alliances, formulating campaign plans, organizing content production, and assessing campaign results. By utilizing influencer networks and cultivating connections, they aim to boost brand awareness, captivate target audiences, and stimulate conversions via genuine and significant influencer recommendations.

Average Salary: Rs 35,000 – 40,000 per month

Source: AmbitionBox

Skills Required to Pursue a Career in Digital Marketing

Since digital marketing combines the effort of traditional marketing with the ease of technological advancement, here are some of the skills that are mandatory for digital marketing jobs in India:

- A digital marketer must possess strong communication skills as it helps them to form relationships, generate trust, and disseminate powerful messages. The goal is to craft a powerful message and convey it to clients in a clear, concise, engaging, and pertinent manner.
- The core of digital marketing is creating content that will draw in a company’s target market. In addition to producing excellent search engine optimization-optimized content, the goal should be to attract consumers with fascinating content.
- All digital marketers need to be proficient in search engine optimization (SEO) to support digital marketing at all levels because a profound knowledge of SEO aids in content optimization across the board to achieve effective digital marketing campaigns.
- With the increased popularity of social media platforms, digital marketers can take advantage of them to target the right audience with the right message. Social media proficiency involves more than simply regularly sharing material. When developing social media strategies, marketers also need to consider three additional factors: audience engagement, content relevancy, and content quality. With the use of the unique algorithms found on each social media platform, businesses can target particular audiences with their content and obtain precise statistics.

Conclusion

There are several entry-level digital marketing jobs in India that freshers can look forward to. These emerging positions provide a board scope for professional advancement due to the nation’s expanding digital economy and quickly increasing internet usage. Prospective workers in this domain might anticipate participating in a variety of activities, such as content production, data analysis, and social media administration. A path full of learning possibilities, creativity, and the chance to make significant contributions to the rapidly growing digital space awaits those who embrace the rapidly changing world of digital marketing in India.

To learn more about the intricate details of digital marketing, check out the Post Graduate Certification in Digital Marketing & Growth course provided by IIM Visakhapatnam. This course would help an aspiring individual acquire useful abilities, business acumen, and strategic knowledge to succeed in the digital environment. With the cutting-edge curriculum, you may propel business expansion and improve your professional possibilities.