Best Entry-Level Digital Marketing Jobs in India

1. Social Media Specialists

The responsibility of a social media specialist is to develop a plan for expanding and interacting with a social media following currently available on several different social media networks. A social media specialist has to work in close collaboration with designers, content producers, and ad managers. One of the most important tasks is to create awareness and advertise the product. Not only does it attract new consumers but also helps in building a positive image of the brand.

Average Salary: Rs. 20,000 – 40.000 per month
Source: Glassdoor

2. SEO Manager

Creating and executing plans to improve a business’s online presence and raise its visibility on the result page of the search engine site falls within one of the primary responsibilities of an SEO manager. Researching keywords, evaluating website traffic and performance data, and seeing areas for development are all part of the additional requirements for this job. To maintain the website’s optimization and competitive ranking, SEO managers also supervise the production of excellent content, coordinate link-building campaigns, and monitor search engine algorithm updates.

Average Salary: Rs. 70,000 – 80,000 per month
Source: AmbitionBox

3. Content Marketer

To draw in and keep the interest of a target audience, a content marketer’s primary responsibility is to produce and disseminate worthwhile, timely, and consistent information. Other than providing accurate information, a content marketer has several responsibilities, such as creating a content strategy, producing captivating articles about the product on social media platforms, and evaluating numerous performance indicators to gain insights about the achievement of the product in the market.

Content marketers are considered experts in composition, proofreading, and copywriting. Moreover, they should have proper experience related to search engine optimization (SEO).

Average Salary: Rs. 67,000 per month
Source: AmbitionBox

4. PPC Manager

One of the main responsibilities of a Paid Ads Marketing Manager (PPC Manager) is to create and implement successful paid advertising campaigns on several digital platforms such as Facebook, Google, Linkedin and many more. A PPC Manager should optimize campaigns and maximize return on investment by developing creative advertisements, specifying target settings of the consumer base, and refining the campaign objective.

Some of the crucial components of this job include keeping an eye on ad performance, evaluating data analytics, and modifying strategy as per the requirement. The ultimate motive of a PPC Manager is to boost conversions from an interested individual to a loyal consumer of the brand by generating leads through audience segmentation.

Average Salary: Rs. 80,000 – 90,000 per month
Source: Glassdoor

5. PR Specialist

A public relations (PR) specialist manages an organization’s reputation and public image. To secure favorable publicity, they create and distribute press releases, plan events, and foster connections with media organizations. PR experts are also known for managing crises, responding to bad press, or creating an aversion to any situation that tarnishes the company’s image.

To maintain a positive public image, their position requires strategic planning, excellent relationship-building and maintenance abilities with stakeholders, and good communication skills.

Average Salary: Rs. 15,000 – 22,000 per month
Source: AmbitionBox

6. Email Marketing Manager

Managing every facet of email marketing campaigns falls within the purview of an email marketing manager. This includes creating and implementing email marketing campaigns to sell goods and services, maintaining subscriber lists, creating eye-catching email templates, and assessing campaign effectiveness indicators.

Email marketing managers also follow industry trends and best practices to continuously improve the efficacy of their campaigns.

Average Salary: Rs. 30,000 – 40,000 per month
Source: Glassdoor

7. Influencer Specialist

To promote products or services through partnerships with social media influencers, influencer specialists manage certain special types of marketing campaigns. They are responsible for finding relevant influencers, forming alliances, formulating campaign plans, organizing content production, and assessing campaign results. By utilizing influencer networks and cultivating connections, they aim to boost brand awareness, captivate target audiences, and stimulate conversions via genuine and significant influencer recommendations.

Average Salary: Rs 35,000 – 40,000 per month
Source: AmbitionBox

Skills Required to Pursue a Career in Digital Marketing

Since digital marketing combines the effort of traditional marketing with the ease of technological advancement, here are some of the skills that are mandatory for digital marketing jobs in India:

A digital marketer must possess strong communication skills as it helps them to form relationships, generate trust, and disseminate powerful messages. The goal is to craft a powerful message and convey it to clients in a clear, concise, engaging, and pertinent manner.

The core of digital marketing is creating content that will draw in a company’s target market. In addition to producing excellent search engine optimization-optimized content, the goal should be to attract consumers with fascinating content.

All digital marketers need to be proficient in search engine optimization (SEO) to support digital marketing at all levels because a profound knowledge of SEO aids in content optimization across the board to achieve effective digital marketing campaigns.

With the increased popularity of social media platforms, digital marketers can take advantage of them to target the right audience with the right message. Social media proficiency involves more than simply regularly sharing material. When developing social media strategies, marketers also need to consider three additional factors: audience engagement, content relevancy, and content quality. With the use of the unique algorithms found on each social media platform, businesses can target particular audiences with their content and obtain precise statistics.

Conclusion

There are several entry-level digital marketing jobs in India that freshers can look forward to. These emerging positions provide a board scope for professional advancement due to the nation’s expanding digital economy and quickly increasing internet usage. Prospective workers in this domain might anticipate participating in a variety of activities, such as content production, data analysis, and social media administration. A path full of learning possibilities, creativity, and the chance to make significant contributions to the rapidly growing digital space awaits those who embrace the rapidly changing world of digital marketing in India.

To learn more about the intricate details of digital marketing, check out the Post Graduate Certification in Digital Marketing & Growth course provided by IIM Visakhapatnam. This course would help an aspiring individual acquire useful abilities, business acumen, and strategic knowledge to succeed in the digital environment. With the cutting-edge curriculum, you may propel business expansion and improve your professional possibilities.