Creating a Facebook Marketing Strategy: 10 Tips for Success
Social media platforms are becoming lucrative options for digital marketing due to their ever-increasing popularity. But which social media platform is the most popular? Facebook. Right now, Facebook is the most popular platform, with the highest number of active users per month. It also provides profitable marketing opportunities through Facebook Groups and ads. Thus, marketers can utilize the full potential of Facebook marketing for business growth.
However, they need to implement suitable strategies for Facebook marketing. Based upon their target audience demographics, customers’ behaviors, needs, and purchase habits, the marketers develop the right strategies for their Facebook marketing. Here are 10 tips to succeed in this matter.
Table Of Content
What is Facebook Marketing?
Top 10 Tips to Succeed in Facebook Marketing
Conclusion
The Next Move for Digital Marketing Career
Frequently Asked Questions
*gigde.com
What is Facebook Marketing?
Facebook marketing is a term that indicates how many different ways businesses can market through Facebook. These include Facebook Ads, Facebook Marketplace, Facebook Groups, and Business Pages. It has become an attractive solution for marketers because it offers both free social media marketing and paid marketing through Facebook ads.
Top 10 Tips to Succeed in Facebook Marketing
Before starting Facebook marketing, it’s essential to develop some Facebook marketing strategies. Here are the helpful tips to build an effective Facebook marketing strategy –
Set Goals
The first and foremost thing for Facebook marketing is setting a goal. So, individuals must ask some questions. These include:
What am I looking to gain from my Facebook page?
Am I interested in building a strong brand presence or a gigantic following?
How do my Facebook page and marketing platform help me reach the right audience?
These types of questions will help individuals set the goals for their Facebook marketing campaign. The more clarity one has, the easier it becomes to manage active and future campaigns.
Posting Informative Updates
Posts are mandatory to build a strong Facebook marketing strategy for businesses. A Facebook post provides quick and instant content to followers about company updates. Every size of businesses, including small, medium, and large, must update their current news, trends, and events through Facebook posts. These keep the customers up-to-date with the company.
Moreover, these updates provide accurate information about the hours of holidays and festivals, launching a new product/service, and announcing sales. Even the audience comes to know if there are any entertaining programs for the audience.
These posts prove that the business remains active on Facebook, and they are encouraging their audience to engage with their business.
Create a Facebook Content Strategy
Creating a proper content strategy is another major key to growing Facebook marketing. Facebook pages without any content throughout days, weeks, or months are less likely to appear in the newsfeed of their followers. Therefore, marketers should remember that consistency plays a vital role in Facebook content marketing. It helps to enhance online visibility and reach.
To maintain this consistency the marketers should craft a content calendar. It will help them to track the content already posted on Facebook and upcoming posts.
For this, they can use a virtual calendar to maintain the consistency of their posts for Facebook marketing.
Using Content Rules For Facebook
There are a few rules that help marketers to dominate social media platforms like Facebook. The rule of thirds in social media marketing is one of the best examples. It helps manage time spent on social media through the following methods:
To listen: Listening to the users is crucial to understanding their requirements, expectations, and pain points.
Engagement: Engaging with customers helps build a strong brand image for businesses. Additionally, there is a prominent chance of an increase in sales rate when businesses directly interact with customers.
Lead: Effectively directing the customers to the content, services, or products is another vital part of the rule of the third.
Also, there is another rule called the 80/20 rule. It indicates that 80% of the posts should be informative or educational, and the remaining 20% should be self-promotional.
Knowing The Right Time For A Facebook Post
Another significant strategy for Facebook marketing is knowing the right time to post. Many digital markets understand the benefit of posting at peak times on Facebook. So, here is quick information about the best days, times, and when to avoid posting on Facebook.
Best days: The best days for Facebook posts are the weekdays, meaning Monday to Friday.
Best times (IST): The best times are 7 am to 9 am in the morning, 12 pm to 2 pm at noon, and 6 pm to 9 pm in the evening. Morning is the best time for people to use Facebook during tea time, and the posts get their quick attention. At noon, people spend some time on a lunch break and follow up on Facebook. Finally, people relax after their studies or work in the evening. So, this time range is another peak hour for activating on Facebook.
Avoid posting on: It will be best to not post on Saturdays and Sundays. Specifically, marketers should avoid posting on Saturdays as people become less engaged on Facebook on Saturdays.
- Using Facebook Advertising
Facebook Ads is a great tool that helps to increase online visibility drastically for Facebook marketing. Facebook allows Facebook pay-per-click (PPC) ad campaigns through their in-built Ads Manager. Additionally, it enables targeting the ads based on audience demographics, personal interests, and purchasing behaviors.
For example, after editing photos and appending some visual graphics to a Facebook post, marketers can use Facebook Ads to increase the post’s reach. However, before using the tool, they should set a budget for each campaign that helps to track the ROI.
- Replying On Comment Threads
Facebook comment threads provide a massive scope to connect with customers and increase sales. Also, it’s a great strategy in Facebook digital marketing for reputation management.
When a user adds a positive comment about a product/service of a specific brand, the marketer should directly reply to the user’s comment by thanking them for their interest and excitement. Again, the users might have some inquiries about the product/service. So, the marketer must reply to those inquiries by solving their issues. These activities of the marketers show they really care for the customers and are trying to solve their pain points.
In contrast, when a business gets some negative feedback, they must apologize for the situation and encourage the users to talk more about the issues through Messenger. This activity proves that the business also prioritizes the happiness of the customer.
*lyfemarketing.com
Launching Special Offers
Whoever does not love a special offer? When it comes to launching a special offer through Facebook, it becomes a great deal! So, businesses offer contests, share coupons, discount codes, quizzes, buy 1 get 1 free, and more. And the customers desperately try to grab these opportunities due to the FOMO (Fear of Missing Out)! Thus, special offers have become one of the greatest Facebook marketing strategies that significantly increase customer engagement rates.
For example, recently, Domino’s Pizza introduced the new Big Big Pizza, which includes 6 flavors in a single pizza. This entices the audience to try versatile flavors by purchasing one pizza. Again, they have other offers, like getting a fixed amount of discount for purchasing certain products within a fixed price range, etc.
Sharing Links Of The Blog Posts And Site Content
Not necessarily, marketers need to share written content every time for their Facebook marketing. There are other options, too. Sharing blog posts on Facebook is one option that can provide unique insights for users. But how do businesses share blog posts on Facebook? For this, they share the links of the blogs along with eye-catching promotional posts. These promotional posts encourage people to open the link to the blog posts given with these.
As a result, the brand’s Facebook followers get a chance to visit the website quickly, which results in more steady traffic for that website. The marketers increase followers by posting blog post links on a regular basis on their Facebook page.
Also, for the best result, it’s recommended to add an image with the link so that it catches users’ attention quickly when they scroll the newsfeed.
Referencing Facebook Account On The Other Platform
It’s necessary to have a genuine and established Facebook account to get the most out of Facebook marketing. Additionally, marketers must mention their Facebook page wherever they get the chance to do it. It can be mentioned on the website, content, or other social media platforms such as YouTube, Instagram, etc.
Additionally, they can use social sharing buttons on their article pages, blog posts, and other content. It helps users easily share their content with a single click. Again, it’s a good idea to share the Facebook page link through the email newsletters and the employees’ email signatures. It drives the users to follow the Facebook page or more updates.
Conclusion
Facebook is more than just a social media platform for staying in touch with friends and family. It offers a vast scope for digital marketing for businesses, connecting with the right audience and building brand trust. As this platform acquires more than 2 billion active users, it provides positive results for brands. Only they need the right Facebook marketing strategies and campaigns to grow their Facebook page and website traffic.
The Next Move for Digital Marketing Career
Passionate about Facebook marketing? Learn more about it. Delve into the programs like Professional Certificate Programme in Digital Marketing for Performance & Growth – IIM Kozhikode. These types of programs come with numerous interactive coursework and technology-driven learning methodologies for the students. Also, they provide in-depth exposure to social media management and digital marketing. These activities guide them in handling opportunities, challenges, and long-term growth for the organizations. Here are some KPIs of these courses –
- Certificate of completion
- Capstone projects
- Obtaining advanced management skills
- Learning and networking opportunities across different industries
- Real-life case studies
Frequently Asked Questions
