How impact full is email marketing in 2025
Table of Contents
- Jaro Education
- 20, February 2025
- 4:00 pm
Email marketing remains a cornerstone of digital marketing strategizing in the year 2025, enabling businesses to carve out a direct and personalized avenue for engagement with their audience. This begs the question: What are some of the most pertinent figures that underscore the current scenario of types of email marketing tools?
 *IntelligentHQ
- Email Use: In the world, an estimated 4.5 billion people will use email by 2025, and this is expected to cross the figure of 4.8 billion by 2027.
- Email Engagement: 88% of users check email a couple of times each day, while 39% check it 3-5 times.
- Mobile Optimization: 50% of people would delete an email if it is not optimized for mobile.Â
- How Automation Affects: Automated messages generate 320% more income than non-automated messages.
- ROI: An email marketing tools for campaign has a return of $36 on every dollar spent: 3600% ROI.
- B2C Impact: 59% of consumers say that marketing emails affect their purchasing decisions.
Types of Email marketing is one of those ‘right strategies’ that all businesses should look into. But for the unconvinced, we have a big type of email marketing statistics that will blow your mind!
These are the latest types of email marketing tools statistics that are sure to help perform a magic wand on your current email marketing tools for campaigns.
Here we go!
Types Of Email Marketing: 10 Emails You Should Know
1. Welcome Emails
*OptinMonster
Welcome emails are types of email marketing​ tools that tend to have better openings and click-throughs when they are personalized without being introduced to the organization. Do not talk about a new product or service before establishing a relationship. Just do your best to create a good first impression, one that demonstrates your industry knowledge and expertise, to pave the way for future contact.
Advantages of Email Marketing:
- Beginning of a Business Relationship: The moment you send that first welcome email to potential prospects, a relationship is being formed between you and that prospect. If the experience generates goodwill, they will be more likely to stay attuned to your future emails. Indeed, subscribers that engage with an initial welcome email will engage with 40 percent more content from a sender over the next 180 days.Â
- Establish Engagement Stats: Welcome emails have greater opening and click rates than standard marketing emails. This is an effective way to give your types of ​email marketing measures an initial boost in the right direction.
2. Newsletters Email
Before delving into the specifics of email newsletter building, you should set a clear goal.
What impact do you want from the email newsletter? One purpose might be to nurture existing contacts along the line to being the first brand they think of when they need something in your line of business. Another goal might include encouraging sharing so that you might attract new people to your list.
*Omnisend
As you think about your goal, you should also consider what metrics you might use to track that goal:
Newsletters are great for marketing to prospects and for nurturing existing customers with company news and events, product announcements, and requests for feedback. Keeping up this communication will build loyalty with happy customers and will give you significant insights about them, so make sure you use a marketing CRM like HubSpot to send your emails and track metrics.Â
If driving traffic to specific pages is your goal, then it would be pertinent to check the click-through rate (CTR) closely. Click-through refers to how many people have clicked the link compared to the number of people who otherwise viewed the link.
Advantages of Email Marketing:
- Build Awareness and Expectation Brand Like Newspapers: Just like newspapers create anticipation in stinky readers, newsletters spearhead similar expectations from readers. Daily, or weekend for that matter, readers have nurtured habits of receiving it. So, if you are considering sending email newsletters, do it at a regular cadence. If readers require content, they would probably enjoy staying loyal to the newsletter. Cultivating this habit among my email subscribers would cause them to recognize such a brand positively.Â
- Recycled Content: Newsletters generally cover what you have previously published. Most companies do one-sentence summaries of popular blog posts and link the articles within their newsletters from their home pages. Thus, they bring them back to the company website and hook them deep into more content by the company.Â
- Variety in Contents: All that is important to your organization: you just put it together in an email with the liberty of having as many types of email marketing​ tools content in one mail. For example, the same newsletter can have a popular blog post, a new offer, an announcement of an upcoming event, news on a discount, and a survey link. There may be even a video embedded into it. (We’ll touch on videos in a bit!)
3. Dedicated Emails
*Monetize Pros
Dedicated emails, or standalone emails, types of email marketing​ tools contain information concerning one offer only. For example, if you have published a white paper, you can introduce it to your target audience, or perhaps you can invite him to attend an industry event that you are hosting. The dedicated emails build context in which the main call-to-action is introduced. So, in this sense, they act like landing pages.Â
Dedicated sends are usually sent to the batch of the entire email database-not an efficient way to optimize for conversions or minimize unsubscribers.
Advantages of Email Marketing:
- Specialized Emails Kinds: A focused call-to-action because, unlike newsletters, dedicated sends can catapult results for one call-to-action. There is just one message and one goal a send.
- Easily Build: Just have your email template in place, and building dedicated sends becomes easy. Most of the time you would just grab some of the info already on the landing page, tweak it a bit, and spend most of the time nailing down the subject line.Â
- Quick to measure: If your dedicated send includes one main message and call-to-action, it will be easy for you to measure its success. You would only need to check the email CTR, landing page views, and conversions and follow the long-term ROI.
4. Lead Nurturing Emails
Lead nurturing is one type of email marketing​ tools or inbound marketing, that stresses an understanding of the timing and requirements of your leads. Therefore, having clear definitions of your buyer personas, whom you want to target, is necessary; otherwise, they open up the email and delete it or simply ignore it altogether.
*GetResponse
Email nurturing refers to what has perhaps been best labeled as a tightly bundled slew of emails aimed at a single coherent objective, granting various values of content to the lead. Lead nurturing certainly encompasses more than sending a blast.
Advantages of Email Marketing:
- It is timely: Research shows that the older a lead, the less the response rate of emails sent to them! A lead nurturing campaign should work in tandem with how recent the subscriber is to CTR. Meaning: don’t wait to contact a lead who is quite fresh!Â
- It’s Automated: From the minute you create lead nurturing for new leads that come in, the emails are sent out auto-magically following your schedule. Low-investment, high-return: You set it and forget it while emails continue to work for you, qualifying leads and nurturing them faster down the sales funnel. Do we even need to mention the marketing CRM platform?
5. Sponsorship Email
Sponsorship email campaigns are types of email marketing​ tools only one part of the entire paid media strategy that includes pay-per-click (PPC), display advertising, mobile advertising, affiliate advertising, and even more.
In this entire paid media world, when you want to do it, you can benefit by being super sharp in specifying the target audience you want to reach with your message.
Advantages of Email Marketing:
- Highly Targeted: The biggest advantage of sponsorship emails is that you can be very specific when defining the segment you want to reach. Get very specific on the different factors of your audience: number of employees, geography, interests and issues, etc.
- Exact ROI: There is a very exact investment in sponsorship emails — you know how much you have paid the vendor. Now, you only need to track the results you get (visits, leads, sales) to define that return based on the cost you have incurred. Knowing exactly the ROI helps you make it fit into your marketing budget and report accurately on that marketing by department at the end of the quarter.
6. Transactional Emails
*GetVero
These are the types of email marketing​ that have been generated in response to some specific action put on your contacts to complete it. So for example, while signing up for a seminar in the industry, one might have to fill out a short form wherein the recipient would get a transactional (thank-you) email, which generally creates login details and a link to attend; those who use the double opt-in would also send the opt-in email that requests to click a link to confirm registration.
Advantages of Email Marketing:
High CTR: The recipient gets a message waiting to complete the action from an initiation point and thus ends with an open and click. Tap into that dynamic and throw a highly personalized call to action (maybe even as a P.S.). Leverage that the subscriber is fresh and incredibly active with your email communication segment.
7. Re-Engagement Emails
A re-engagement email is the type of email marketing​ that may serve to bridge a gap of goodwill and re-establish contact with inactive subscribers if the metrics indicate that a certain proportion of your subscribed client list has been inactive.
*GetResponse
Requesting feedback is a great way to remind customers about your business and keep it top of mind. The customer wins by responding and therefore becoming actively aware of your business again; you too gain as the feedback helps improve processes and marketing tactics.Â
Advantages of Email Marketing:
- Turning A Loss Into A Win. Active Campaign says that turning an inactive subscriber into a customer is five times cheaper than acquiring a brand-new customer.
- Cleaning Your Lists. In the worst-case scenario, your re-engagement emails don’t reel these prospects back in. The bright side is, regardless of what transpires with this send, you will be able to clean up your email lists anyway.
8. Brand Fiction E-mails
Through this idea of storytelling, you can convey a strong message towards your customers now prospects through its emotional responses. So ask yourself this: Do you have a personal tale hidden behind your brand? Do you have a company profile video you would like to share?
*Nutshell CRM
Include a story across all types of email marketing collateral and use your history to display the reputation while proving time and focus to prove purpose. Every business has a story of really being different, and it tells you something about its unique proposition to begin with.
Here’s a sample of how a manufacturer shares their brand storyline on their website making it easier to share this page through email to connect to more customers:
Manor Tool is a metal stamping firm engaged in the processes of punching, bending, forming, and deep-draw stamping. On the ‘About Us’ page of their website, they show an interactive timeline to illustrate some of the innovative milestones in the company’s history. This site represents their founding over sixty years ago and speaks to their deep roots in the industry.
Advantages of Email Marketing:
Emotional Connection: Emails that tell your brand story and trigger an emotional response in your subscribers can help drive purchase decisions and customer loyalty.
9. Video Emails
Video mail types of email marketing​ serve much the same purpose as brand story marketing. The beauty is that it can share your company story and experience more creatively. You could email:
- A factory tour video
- A Product/project spotlight video
- A company overview
*Email on Acid
You could include videos in any type of email marketing​ campaign because research shows that a video message will be retained 95% of the time compared to just 10% when reading text. They just get engaged! Wistia ran A/B tests in its email marketing campaigns and found that image-to-video thumbnail clicks improved by 21.52%.
Thus, marketing is, in fact, very successful in converting about 14 percent more attendees than ebooks in marketing emails from Thomas sent to professionals in the manufacturing and industrial setting- that included shared video content.Â
Advantages of Email Marketing:
- Videos Are Super Engaging: Endless studies reveal how consumers and buyers prefer interacting with videos. For example, 89% of viewers are likely to purchase a product after watching a product video. That’s because some services or products can be complex — videos help explain the value and showcase the products more clearly.
- Videos Aid In Marketing ROI: HubSpot points out that marketers who use video in their content strategies grow their revenue 49 percent faster than those who don’t use video.
10. E-mails for Soliciting Reviews
With a sizable millennial percentage accounting for the country’s largest generation in the labor force, 73% are involved in making purchase decisions for such companies. These characteristics suggest that these buyers, aligned with the industrial buying cycle, would not purchase unless there was a 70% requirement for their own buying decision before talking to a supplier.
Most often, we see these men on review forums such as Glassdoor, G2CroWd, and Google Reviews researching companies based on what former customers have said. By requesting these review sites to review your company, you develop credibility and help improve the search engine results.
The best way to start would be to ask only the topmost and most satisfied customers to review. A gift card opportunity, if it is in our budget, would not hurt.Â
Advantages of Email Marketing:
- Credibility: The reviews are one of the first stops for buyers to educate themselves about the businesses they might want to partner with. A few good reviews might be just what influences a buyer to choose between you and a competitor.Â
- SEO: Some of these review sites would have excellent domain authority, and having links back to your site just goes to further up its authority. The reviews will assist in creating new and unique content about your company that is keyword-rich and increase the chance of improving the rankings on search engines.
Best Email Marketing Tools
There are about 670+ types of email marketing tools available and it might be overwhelming for you to choose the right one. This is why we checked out more than 30 types of email marketing​ tools platforms in detail so that you don’t have to.Â
From the analysis done on our software review sites, including the user interview sessions of 2000+ users, we came up with this live ranking of the best email marketing tools software available.
The 7 Best types of email marketing​ Tools Are:
| Email Marketing Tools | Recommended for | Price for 1,000 Contacts | Price for 10,000 Contacts | Price for 100,000 Contacts |
|---|---|---|---|---|
| ActiveCampaign | For growing businesses | $29 | $139 | $139 |
| GetResponse | For those on a low budget | $19 | $59 | $399 |
| MailerLite | Perfect for beginners | $13.50 | $47 | $360 |
| Brevo | For transactional email | $25 | $65 | Not Published |
| Omnisend | For eCommerce | $20 | $115 | $720 |
| Constant Contact | For non-profits | $30 | $180 | Not Published |
| HubSpot | For Agencies | $135 | $396 | $3,636 |
How to Choose the Right Email Marketing Tools
- Evaluate various plans up against your marketing budget as well as their price: They even had clear pricing plans without any hidden costs. Another thing is considering if their specs override the price and then whether there is a promotion page for all who take long-term commitments.
- Adaptability and Scalability: Make a business grow without the need to be seamed or updated every time. For example, the scaling should include extra services, email volume, as well as subscriber caps. Adaptability is very important for the change in marketing procedures according to the current needs of the market.
- User Interface and Usability: Search for an application that allows the creation, administration as well as evaluation of campaigns, to be much easier with an intuitive user interface. It gets time-saving and more efficient when workflows are easy and understandably labeled. Training times decrease, and errors are reduced through its simple intuitive UI.
- Integration Capabilities: Verify integration with the e-commerce software, analytics tools, and CRM platforms that you use today. Well-integrated systems improve efficiency and enable de-complex data sharing. Check whether third-party application enablement is available to further elevate functionality and enrich workflows.Â
- Workflow and Email Automation Features: Search for functions of automation to allow you to build individualized workflows, drip marketing, and triggered emails. It could mean more work done, time saved, and content to subscribers with relevant addressing. Make sure it has a tool to allow for customization of such automation to your specifications.
- Data Security and Compliance: Give utmost priority to those tools that secure information and conform to industry rules, like CAN-SPAM and GDPR. Protecting sensitive information itself comprises regular audits, secure servers, and encryption. Pick a vendor with clear policies and a strong commitment to protecting user privacy.
- Customer Care and Available Resources: Customer service quality must be analyzed in terms of responsiveness, availability, and knowledge. Comprehensive instructions, training materials, and documentation will have far more ways to help users solve problems and improve tool use. Consider user evaluation and testimonies to gauge whether the customer support service is worthy or not.
Email Marketing Courses to Consider
The most effective means of communication and growing one’s business in present times is email marketing. University students stand in a unique position to use email marketing to market themselves and their future entrepreneurial ventures. Whether you want to become a digital marketer or create your startup, if you master email marketing, you will shine among others.
But why are types of email marketing really important, and how will going through an email marketing course benefit you? Let’s see!
| Institutes Name | Email Marketing Course Name | Duration |
|---|---|---|
| Indian Institute of Management (IIM) Visakhapatnam | Post Graduate Certificate in Digital Marketing & Growth | 12 months |
| Indian Institute of Management (IIM) Indore | Executive Programme in Marktech and AI Driven Marketing | 12 months |
| Indian Institute of Management (IIM) Kozhikode | Professional Certificate Programme in Digital Marketing for Performance & Growth | 9 months |
Why Is Email Marketing Important?
Email gets in front of people. Directly. It is personal.
It’s like sending special messages that speak to your audience, fitting right in with social media or content marketing.
Have you ever watched a TV ad, scrolled past one on social media, or seen one when watching YouTube and scratched your head wondering, “Why in the world am I seeing this?” Because advertising works in volumes—throwing things at people without really caring who sees it. This is not how email marketing tools messages work; they are segmented, personalized, and targeted.
Okay, we are just gushing now about how great we feel about emails—let’s get to the dire truth of why email marketing tools are really important come 2025.
- Highest Return on Investment
Email marketing, time and time again, has proven itself as a weapon with a high return on investment (ROI). For every dollar spent, one could earn $36-$45, meaning ROI is anywhere from 3,600% to 4,500%.
Such effective conversions are obtained as a result of the direct targeting of emails. Small-scale to large-scale businesses can benefit from email marketing tools since it punches well above its weight in terms of being an efficient mechanism through which marketing budgets can be maximally stretched and results can be realized.
- Direct Interaction With Customers
Email cuts through the noise and distractions of other platforms to provide direct communication with your customers. No more arranging for SEO rankings to get picked up by social media algorithms—it’s a gold-plated opt-in avenue for you to communicate with your audience every step of the way.
- Measurable Results
Types of email marketing tools are quantifiable. These metrics can and should justify” your marketing spend and provide a litmus for your campaigns. Metrics such as open rates, click-through rates, or conversion rates are quite useful because they allow for performance analysis and, hence, data-driven decisions.
- Personalized Marketing
Email allows us to use data (like purchase history, user behavior, and preferences) to send highly personalized content to individual subscribers. This is a personal touch that greatly enhances the overall customer experience while improving relevance and effectiveness by leaps and bounds on the part of the marketing campaign.
- Opt-in Nature
Email is one of the few channels whereupon customers choose (raise their hand) to receive messages from you. Customers do not choose social media promotions or banner ads, nor the walls of advertisements that confront them at the airport or along the freeway—but they do choose who speaks in their inbox.
Such a consent-based approach generates high engagement since your messages are then delivered to the right people genuinely interested in your brand. It follows best practices and regulations for digital marketing, hence earning trust and credibility for your audience.
- Recompense for Loyalty
Email marketing tools are an appreciation awarded to the brand for being in touch with customers without any creepy overtone all the time. It would annoy you (and make you slightly uncomfortable) if a brand kept on fishing into your DMs to tell you about upcoming deals or tell you random bits of news about their products. Email marketing is like doing this to some extent on an everyday basis, minus the creepiness (and weirdness!). It’s sort of an expectation.Â
- Automation And Efficiency
With the email marketing tools service, you can automatically send emails according to a trigger or a schedule. This includes welcome email sequences, birthday messages, downloadable emails, or abandoned cart follow-ups. Automation allows you to remain in contact with your audience in a timely and relevant manner without having to intervene manually.
- Scalable
From a small startup to a hundred-person enterprise, email marketing can be customized according to the audience size and the needs of a business under minimal increase in cost. So as your business grows, your email marketing tools can rise to the occasion, fitting its purpose as a flexible tool and scalable that can be adapted by your business with its growing diverse needs.
- Right Time
Timing is everything. Be it a flash sale, an important announcement, or a seasonal greeting; emails allow you to correspond with your audience exactly when it matters most. It is like a conversation occurred at just the right time, thus giving relevance and impact to the message.
- Accessibility Anywhere
Geography is no barrier to email marketing, and voila! Click one button and you are sending that message to many. Whether your subscribers are in a crowded downtown New York or a serene little town in Bali, they all get that same personalized feel from your brand, right into their inbox.
Wrapping Up
Inherently versatile, email marketing is a unique channel that creates a practical and personalized communication medium with your audience. Different types of email marketing tools welcome emails to thank you emails are vital in enhancing the overall user journey.Â
It’s not about over-engaging your list with message blasts; it is about sending the right content at the right time. Make sure to keep trying new things, analyzing their response, and tweaking your strategy based on what works for your prospects. It is through this learned process that email marketing tools can do wonders for your business. Each of your myriad experiments and refinements brings you nearer to that ultimate goal.
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