How to Create a Digital Marketing Strategy for Beginners in 10 Steps

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Over 7.7 million people around the world use the internet daily. Needless to say, the majority of content consumption also happens in the digital world only. Companies need to mark their presence online to keep up with this dynamic shift.

Seasoned players very well know how to approach their target consumers through digital marketing strategies. They understand the nuances of this domain and hence enjoy an edge in the competition. In contrast, beginners take some time to absorb the market dynamics.

A Digital Marketing Strategy Course can help such beginners understand the nuances of this domain. Meanwhile, they can go through this 10-step guide to carve a niche in this highly competitive market.

Step 1: Set Goals

Beginners must first identify the goals they want to achieve through digital marketing strategies. It can be creating brand awareness, boosting conversions, or getting leads. A considerable amount of time and energy should be spent on this process. After all, it is the foundation of all their upcoming marketing efforts. 

Step 2: Focus on Consumer Needs

However compelling your digital marketing strategies are, if they do not sync with the consumer needs, your efforts go in vain. So, consider your buyers as your partners and keep them at the soul of every decision.

Step 3: Blogging is a Must

Around 56% of young marketers admit that blogging is a powerful way to attract the target audience. New entrants should also use this powerful tool to carve a niche in the industry.  Young entrepreneurs can also consider going for Digital Marketing Analytics Course to understand more about it.

Step 4: Analyse Existing Digital Marketing Channels

Social media platforms, native advertising, PPC, Google AdWords, and websites are some of the popular digital marketing channels. Beginners should evaluate them to understand how effective these channels can be for their business. They can also create a mix of 2 or more channels to multiply the returns.

Step 5: Automate Marketing

Marketing automation platforms can help marketers automate email marketing, content marketing, and lead generation strategies. Experts also recommend integrating it with its CRM to benefit the entire sales process.

Step 6: Nail Mobile Optimization

Smartphones have become like our second skin. Beginners can leverage this medium to boost brand visibility and brand awareness. They can also hire technical experts to design advanced mobile websites that can improve the buyers’ shopping experience.

Step 7: Be Accessible for Customers

Digital marketing is all about making a brand visible and accessible to the customers. And this is what young new entrants need to keep in mind if they want to make their presence in the competition. They must ensure they engage their buyers through seamless accessibility and brilliant call-to-action tactics. Apart from this, they should also make constant efforts to reduce irrelevant data promotion on the website.

Step 8: Select the Right Technology

Technology can have a significant impact on the marketing output. It can help beginners refine their game, get more leads, and improve the marketing output. Experts also recommend going for Digital Strategy Courses to identify different digital marketing technologies and their uses. 

Step 9: Highlight Differentiators

The digital marketing domain is highly competitive. Beginners need to work harder to get noticed and appreciated by the consumers. One of the easiest ways to shine out in the crowd is by highlighting their differentiators from the competitors.

Step 10: Launch Program and Track Progress

The time has come to start the digital marketing program and track the campaign’s progress. Beginners should positively take this process as some might succeed while some may need to improve their strategies. Either way, it is going to be a valuable learning process.

Takeaway

Young marketers who want to make it big in this industry should also consider pursuing a PG Certificate Programme in Digital Strategy and Marketing Analytics from IIM Nagpur, as it can help refine digital marketing and analytics strategies.

It is a 9-month interdisciplinary programme that equips professionals with contemporary strategic digital marketing proficiencies and thoughts. Case-study-based discussions, role-plays, hands-on simulations, and workshops are some of the highlights of this comprehensive program. 

FAQs

•  How do you become a digital strategist?

There is a wide range of Digital Strategy Courses Online available. You can pick the best course for you and become a digital strategist.

•  What is a degree in digital strategy?

It is a professional course study conducted by IIM Nagpur that helps students understand the nuances of digital marketing.

• What does a digital Strategist do?

A Digital Strategist combines all the relevant digital marketing platforms and channels into an actionable plan. This plan is then used in the marketing of products and services.

• What is a digital strategy example?

A social media campaign, collaboration with influencers, content marketing strategies, or growth marketing strategies are all examples of digital strategy.