10 Best Tips for Using YouTube to Grow Your Business
Do you know that YouTube has become a global stage with over 2.5 billion users? Yes, YouTube is more than just a place to watch ASMR content or funny videos. This place has become a one-stop choice where brands, creators, and entrepreneurs develop powerful communities and successful businesses. And while it really is a massive opportunity, getting noticed on YouTube is not easy.
If you’re wondering how to grow a YouTube channel, how to get more views on YouTube, or even simply how to grow your brand on YouTube, you’re not alone.
Creators continue to post thousands of videos every day, and most do not cut through the noise. What are they doing that you are not?
This blog post will discuss 10 proven tips (strategies) that will actually help you attract more viewers, keep them engaged, and turn your channel into something that your viewers or users want to come back to time and time again. But before that, let us understand what YouTube marketing is and why it matters.
Are you ready to grow? Let’s get started!
Table Of Content
What is YouTube Marketing?
10 Tips For Powerful YouTube Marketing: Grow Your Business
Final Thoughts
Frequently Asked Questions
What is YouTube Marketing?
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YouTube marketing is the process of using YouTube to market your brand, products, or services through the use of videos. It is a combination of organic content creation and paid promotion to help you reach and educate your audience. YouTube is currently the second-largest search engine and has the potential to be a powerful marketing tool for businesses of any size.
This type of marketing is a way to tell stories, build trust, and provide value through video. Therefore, whether that is with tutorials, customer testimonials, product promotion or demonstrations, or simply vlogging the behind-the-scenes, you are creating a human connection with your audience.
If you really want to understand the real elements behind “how to grow a YouTube channel, consider understanding the three key parts of YouTube marketing:
- Creating Valuable Content: This includes uploading original videos regularly, content that informs, entertains, or solves a problem. High-quality, useful videos tend to perform better and keep viewers coming back.
- Partnering with Influencers: In reference to “how to grow a YouTube channel”, collaborating with YouTube creators can amplify your message. Many influencers have loyal communities who trust their opinions, making it a smart way to increase visibility and drive action.
- Advertising: Ads on YouTube are powered by Google and have excellent targeting capabilities to run skippable, non-skippable, or bumper ads that show before or during a video. These ads are very powerful, with studies showing these ads lead to purchase decisions for a high percentage of users who have seen a product shown in the format of an advertisement on the YouTube platform.
10 Tips For Powerful YouTube Marketing: Grow Your Business
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Now is the time to discuss affordable and effective ways to reach a wide audience through YouTube marketing. For any business, getting the right answer for “how to grow a YouTube channel” is of utmost importance. So, follow our expert tips and learn how you can win this game.
1. Create Content People Actually Want to Watch
Before you worry about fancy thumbnails or SEO tricks, focus on this simple truth: your content has to matter to people. Take a step back and ask, “What does my audience really care about?” or What can I do? How to grow a YouTube channel?
You might be passionate about a topic, but unless it solves a problem, entertains, or educates in a meaningful way, it won’t take off. The more valuable your video is to your target viewer, the more likely they are to watch it all the way through—and share it.
Here’s how to find winning content ideas:
- Search YouTube using keywords in your niche and see what videos are trending.
- Read through the comments. Viewers often share what they wish the video had covered.
- Use tools like TubeBuddy or VidIQ to spot rising content trends.
2. Use YouTube Shorts to Attract New Viewers
YouTube Shorts are an untapped growth opportunity. These vertical videos up to 60 seconds long are designed to help you capture attention quickly and easily (especially on a mobile device).
If you are looking to find out how to grow a YouTube channel, here is why you need to think about YouTube Shorts: they show up in a different feed, and by leveraging YouTube’s algorithm, they are pushed to new users (not just being discoverable). This means you can get your content to far more people without them even searching.
Consider using Shorts to know “how to grow on YouTube” :
- Trim your longer videos.
- Share quick business/products/tips.
- Share behind-the-scenes info. For example, if you are an electric vehicle manufacturer, you can talk about behind-the-scenes efforts and what features make your EVs stand out in the market.
3. Turn Viewers Into Subscribers With a Compelling Channel Trailer
First impressions are the last impressions, and on YouTube, they happen very fast. When someone visits your channel for the first time, you have about 10 seconds to keep them from clicking away, which is why channel trailers are so important.
Your trailer is your pitch. Thus, instead of it being in an office or on a phone call, you’re on a digital stage. You’re making an introduction, not just to potential subscribers, but to people who may have never even heard of you before! This is your opportunity to tell them who you are, what you stand for, and why they should stay.
If you want to really know how to grow a YouTube channel with just a trailer, make sure you follow the guidelines. Your trailer must include:
- Who you are: Start by sharing a little about yourself (or your brand). Are you a tech reviewer, a fitness coach, a travel vlogger, or a small business sharing tips from your trade? Share what makes you, you.
- What your channel is about: Give a short description of what kind of content you create for your brand or channel. Do you share tutorials weekly? Product reviews? Entertaining vlogs or daily tips? Let the viewer know what they can expect if they hit that subscribe button.
- Why they should subscribe: This is where you make your case. What do you offer that others don’t? Maybe you are funny and relatable. Once you get the answers to all these questions, you will definitely know how to grow a YouTube channel. Whatever it is – show it!
Please note: To know the exact answer for how to increase YouTube views, keep the trailer short; it should ideally be under 60 seconds. People don’t need a life story; they need a reason to care. Make your delivery engaging, upbeat, and true to your personality.
4. Build a Series to Keep People Coming Back
While one-off random videos may go viral every now and again, if you actually want to consistently work on “how to grow a YouTube channel”, start creating or producing a video series. But now you must be wondering what a video series is.
A series has a sense of build-up and excitement. It drives viewers to hit the notification bell because they don’t want to miss the next episode. Lastly, YouTube’s algorithm favours channels whose content keeps the audience coming back.
For example:
- If you are in tech, start a “Weekly Gadget Review” series.
- If you are a fitness coach, start a “30-Day Workout Challenge”.
- If you are a nutritionist, start making a video on “what I eat in a day to be healthy”
5. Hop on Trending Topics, But Make Them Yours
Trends are great because people are already actively looking for them. But instead of doing what everyone else is doing, make the trend unique to your channel’s voice.
Say a viral challenge is going around. Can you twist it to apply to your niche or audience? If a news story is trending, can you put your expert insight or analysis on it?
Jumping on trends early can increase visibility, but just make sure to keep your brand voice apparent. In just the hustle of “how to grow a YouTube channel”, you shouldn’t lose your brand identity and just be another viral video. It won’t be worth losing your value!
6. Master YouTube SEO (Yes, It Really Matters)
As mentioned above, YouTube is the second-largest search engine in the world, right after Google. So if you want to get a command on how to grow a YouTube channel, learning how to optimize your videos for search is essential.
For quick tips on how to boost your YouTube views, here’s what to focus on:
- Title: Make it clear, compelling, and keyword-rich.
- Description: Use relevant keywords naturally, and explain what the video is about.
- Tags: Include variations of your keywords.
- Thumbnail: Make it visually appealing and relevant to your content.
- Closed Captions: Help YouTube understand your video content better.
If you’re targeting the keyword “how to grow a YouTube channel,” be sure it’s in your title, spoken in your video, and included in your description and tags.
7. Use Cards and End Screens to Keep People Watching
If you use YouTube frequently, you’ve likely seen and interacted with both of these features. Video suggestions or other video recommendations pop up as the video is playing. Those suggestions are called YouTube cards. The clickable thumbnails at the end of a video are called end screens.
Using both cards and end screens can help you make the most of your YouTube views and keep viewers engaged by watching more of your content. It is like leading your viewer down a rabbit hole of your videos in a good way!
Here’s how to use cards and end screens effectively:
- Include cards in the middle of the video that link to relevant videos or playlists.
- Use end screens to promote a video, a playlist, or the subscribe button.
- Try to be consistent in your recommendations; recommend content that is congruent with the video that your viewer is watching.
8. Invest in Paid YouTube Ads (If You Have a Budget)
If you’ve got some marketing dollars to spend, YouTube ads can help speed up growth. Ads can drive traffic to your best-performing videos or introduce your channel to completely new audiences. Make sure your ad grabs attention in the first five seconds and gives viewers a reason to watch more. Paid promotions work best when combined with a strong content strategy, you don’t want to pay for views on weak content.
If you want to learn how to grow a YouTube channel, you can choose from formats like:
- Skippable in-stream ads
- Non-skippable bumper ads
- Overlay ads
9. Write Blog Posts to Support Your Videos
Do you want to increase the views on your videos and show up on Google search as well? Write a blog post for each YouTube video.
It doesn’t have to be a long post. A short paragraph or two that describes the video, gives some context, and has the YouTube link embedded. This will help in three ways:
- It gives your video an SEO boost.
- It gives visitors the opportunity to click over to your YouTube channel directly from your website.
- It gives readers a chance to watch rather than read if they would like.
If you are already doing scripts for your videos, then it isn’t that much additional time to convert them into a blog post. And the benefits will continue for the long term
10. Be Patient, Consistent, and Authentic
Let’s wrap up with the most underrated strategy of all – consistency. Sometimes getting the results of how to grow a YouTube Channel takes time. You might post 20 videos before one of them gets real traction. And that’s okay.
The creators who succeed are the ones who keep going. They learn from feedback, study their analytics, and genuinely connect with their audience. Stay true to your brand’s voice. Don’t compare your progress to someone else’s highlight reel. Every big channel today started from zero, just like you.
Final Thoughts
Now you must have got the answer to how to grow a YouTube Channel. So, let’s wrap up with the thought that “getting actual results is not about hacks or shortcuts, it’s about understanding your business, audience, and being consistent with your work”
If you’ve been wondering how to grow a YouTube channel or how to grow YouTube views, then you’ll find what you’re looking for in these 10 ideas. Try them, change them, and most importantly, stick with them. The more value you provide, the more your channel will grow because of it.
Now it’s your turn—if you want to register for the best digital marketing course online, you can explore Jaro Education’s courses. Visit our website to learn more about our online degree courses and certification programmes.
Frequently Asked Questions
