Outstanding Merits of IIM Nagpur’s Digital Strategy You Need to Know

Jaro Education
11, April 2025
11:00 am

This blog will tell you all you need to know about digital strategy and later delve into the unmatched merits of IIM Nagpur’s programme, focusing on its highlights, benefits, and how it prepares participants to stay ahead in the ever-evolving landscape of digital marketing strategy.

*webmantra.net

Why is Digital Strategy Crucial?

Marketing has been and will always be an important role for any organisation. A business drives sales through marketing; an individual knows about a product or a brand through marketing, and in today’s world, digital marketing is critical for any business. No brand can go without a digital presence. The world moved online back in 2020, and so did the businesses. And with the importance of digital marketing increasing, having a digital strategy also becomes all the more important.

Businesses thrive or fail based on their ability to adapt and implement a solid digital strategy. Companies increasingly rely on data-driven approaches and innovative marketing tactics to stay relevant in competitive markets. And they are constantly seeking individuals who know their way around a digital strategy.

But how do professionals acquire the skills to lead in such ever-changing environments? The answer lies in one word: upskilling.

Upskilling through programmes like IIM Nagpur’s Digital Strategy and Marketing Analytics programme can be very beneficial for professionals and even students to crack the job market and gain as many opportunities as possible.

This programme is also tailor-made for working professionals looking to elevate their expertise in digital marketing strategies and analytics.

The Role of Digital Transformation

Digital transformation is about creating personalised value propositions for customers by improving operational and delivery mechanisms. In today’s digital strategy, data-driven marketing is at the heart of success. Marketers leverage analytics to craft personalised digital experiences that resonate with customers’ preferences and behaviours.

The Importance of Data-Driven Marketing

Modern businesses need to rely on digital marketing strategies backed by robust data analytics. From understanding customer trends to optimising campaigns for higher returns on investment, data-driven approaches ensure that companies stay competitive.

Marketing analytics helps in measuring and analysing performance to uptick the campaign at an optimal level. This generates a better return on investment. Here, analytics plays a significant role in predictive analysis; whether the coupon codes, website visits, or mailer marketing campaigns, you have opportunities to leverage analytical insights.

The Growing Relevance of Digital Marketing in India

India’s advertising industry continues to grow, with revenue reaching $18.5 billion in 2024 and projected to hit $19.4 billion in 2025, driven by digital media, which now accounts for 49% of ad spending.

This surge highlights the demand for skilled professionals in digital marketing and analytics. The average salary for a digital marketing strategist in India is ₹7.38 lakh per year, with top companies like Google offering ₹20.3 lakh to ₹53 lakh annually.

Undoubtedly, the field of digital strategy is poised for significant disruption shortly. If you are thinking of building a career in digital marketing strategy, you need to invest in yourself by upskilling through IIM Nagpur’s Digital Strategy and Marketing Analytics programme and advancing your marketing skill levels and simulation. The Digital Strategy and Marketing Analytics programme will explore new cutting-edge marketing trends and techniques, with hands-on exposure to Digital Markstrat: Simulation.

If you are aspiring to become a digital strategist or marketing analyst, you must equip yourself with the latest strategic marketing competencies.

*linkedin.com

What Makes IIM Nagpur’s Programme Unique?

A Focused Curriculum

The Digital Strategy and Marketing Analytics programme by IIM Nagpur is meticulously designed to bridge the gap between knowledge through theory and its practical applications. With a curriculum that is designed to explore cutting-edge marketing trends and tools, participants are bound to gain hands-on experience through simulations like Digital Markstrat, preparing them to tackle real-world challenges.

Blended Learning Approach

This nine-month programme employs a blended learning model that combines online virtual sessions with on-campus interactions.

Online Learning: Participants can learn at their own pace, engaging in rich discussions and peer networking.
In-Campus Sessions: These sessions offer face-to-face interactions with faculty, providing in-depth exposure to specialised topics in digital strategy.

Hands-On Simulations

The curriculum includes Digital Markstrat, a well-known simulation model that allows students to create and test marketing strategies in a risk-free environment. This practical approach guarantees that students understand how to combine digital and traditional marketing, create segmentation and positioning strategies, and drive long-term growth.

The segment will concentrate on targeting and positioning a brand’s portfolio in the digitally sensitive market. Students will learn how to create long-term growth hacks to build their firms. The programme’s syllabus includes crucial advice on managing digital marketing as a profit centre.

The Digital Markstrat simulation, which has a run time of 2-5 hours, was created especially for IIM Nagpur’s PG certificate program in DSMA. Begin your strategic marketing simulation with Digital Markstrat to put theory into practice and gain momentum as you practice long-term strategies.

Additionally, students will learn about fictitious companies’ share price index and how to grow it in a digitally sensitive market.

Key Benefits of Enrolling in IIM Nagpur’s Programme

Industry-Relevant Insights

Learners gain in-depth knowledge of digital marketing strategies and advanced analytics techniques through this programme. Participants learn from real-world case studies and campaigns like Flipkart’s Big Billion Days 2024, which recorded 330 million user visits. The campaign leveraged AI driven tools and saw a 70% rise in customer visits on Shopsy.
Source: https://mediabrief.com/flipkart-big-billion-days-2024-33-crore/

This demonstrates how analytics can drive remarkable results.

Networking Opportunities

IIM Nagpur’s alumni network offers invaluable opportunities for career growth. As a certified alumnus, participants benefit from:

Exclusive networking events
Newsletters and industry updates
Access to job openings
Mentorship from peers and faculty

Upskilling for Career Growth

With the average salary of a digital marketing strategist in India ranging between ₹10 lakh to ₹35.8 lakh, upskilling through IIM Nagpur’s programme is a wise investment for those aiming to advance their careers in digital strategy and marketing analytics.

Deep Dive into the Programme Features

Personal Mentoring and Guidance

IIM Nagpur’s faculty provides personalised mentoring sessions, fostering a transparent and healthy learning environment. This interaction enhances the mentor-mentee relationship, giving participants valuable insights into their areas of improvement.

Case Study-Based Learning

Participants engage in real-world problem-solving through case studies. This method helps learners apply theoretical concepts to practical scenarios, improving their decision-making and analytical skills.

Marketing Analytics for Better ROI

The programme emphasises leveraging marketing analytics to optimise campaigns. Participants learn how to measure performance using metrics like bounce rate, reach, and average session duration to drive better ROI.

PG Certificate and Alumni Status

A Prestigious Credential

The IIM Nagpur PG Certificate in Digital Strategy and Marketing Analytics provides specialised licensure and boosts your credentials, aiding your pursuit of a new job role. Additionally, the PG Certificate Programme grants you alumni status, providing access to the numerous benefits offered by the institute.

Alumni Privileges

As alumni, participants enjoy several benefits, including:

Access to exclusive events and discussions
Career development resources like job boards and newsletters
Networking opportunities with peers and industry leaders

Why Analytics is Central to Digital Strategy

Analytics is the cornerstone of any successful digital marketing strategy. Whether it’s predictive analysis for coupon codes or evaluating website performance, analytics helps businesses make informed decisions. For example, Panasonic Japan optimised its campaigns using analytics, achieving the following:

A 30% increase in ROAS
A 300% boost in click-through rates
A 50% reduction in bounce rates
These results underscore the importance of integrating analytics into your digital strategy.

Conclusion

IIM Nagpur’s Digital Strategy and Marketing Analytics programme is an unparalleled opportunity for professionals looking to excel in the realm of digital strategy and marketing analytics. From hands-on simulations to real-world case studies and personal mentoring, the programme equips participants with the skills they need to thrive in today’s competitive digital landscape.

Whether you’re a mid-level executive or an aspiring digital marketing strategist, this programme is your gateway to a brighter future.

Frequently Asked Questions

What is the duration of IIM Nagpur’s Digital Strategy and Marketing Analytics programme?

The programme spans nine months, offering a blend of online and on-campus learning.

What makes this programme unique?

The programme provides hands-on simulations like Digital Markstrat, personalised mentoring, and industry-relevant insights, ensuring participants are well-equipped to handle real-world challenges.

What career benefits can I expect after completing the programme?

Participants earn a prestigious PG Certificate, alumni status, and access to networking opportunities, job openings, and mentorship, which enhances their career prospects in digital strategy.

How does the programme help me with analytics?

The programme focuses on leveraging analytics for optimising marketing strategies, improving ROI, and making data-driven decisions.

Unlock your potential with IIM Nagpur’s Digital Strategy and Marketing Analytics programme—your stepping stone to success in the dynamic world of digital marketing strategies!