AI Tools for the Future: Uplifting the Marketing Edge
Table of Contents
- jaro education
- 6, November 2024
- 5:00 pm
As AI reshapes the future of marketing, professionals face an exciting yet complex journey. With capabilities to analyse vast data sets, predict consumer behaviours, and personalise interactions at scale, AI tools have become essential in driving competitive advantage. Marketing today isn’t just about creative campaigns; it’s a fusion of technology and strategy, where understanding powerful AI tools is crucial for success.
The Executive Programme in Marktech and AI-Driven Marketing by IIM Indore, accessible through Jaro Education, the marketing and technology partner, offers a gateway to mastering these skills. Designed specifically for experienced professionals, this programme provides a comprehensive exploration of AI’s role in modern marketing. From customer acquisition and lifecycle management to digital transformation strategies, participants gain hands-on expertise with powerful AI tools and earn a prestigious IIM Indore certification, positioning them as leaders in the evolving world of AI-powered marketing.
Programme Overview
The IIM Indore Executive Programme in Marktech and AI-Driven Marketing delivers a curriculum curated by one of India’s premier management institutions, providing advanced skills in both AI applications and marketing technologies. With 125 hours of interactive learning focused on best AI marketing tools, this programme accommodates busy schedules with its virtual classroom format and offers a unique five-day on-campus module. Here’s a snapshot of the programme’s details:
| Programme Component | Details |
|---|---|
| Duration | 12 Months |
| Total Learning Hours | 125 Hours |
| On-Campus Component | 5 days at Mumbai or IIM Indore campus |
| Eligibility | 50% marks in diploma or higher education + 5 years’ experience |
With support from Jaro Education, which facilitates seamless access to this programme, professionals have a pathway to achieving certification from IIM Indore, a globally acclaimed institution. This partnership allows executives to upskill in their own time, balancing career demands with advanced learning centred on best AI marketing tools.
Programme Highlights
The IIM Indore Executive Programme in Marktech and AI-Driven Marketing offers an engaging, hands-on experience focused on AI tools to meet the demands of modern marketing. Here’s what makes this programme a solid choice for professionals looking to master AI in digital marketing:
- Prestigious Certification: Participants receive an IIM Indore Certificate of Completion, an asset in advancing career prospects while gaining expertise in AI tools.
- IIM Indore Executive Education Alumni Status: Graduates gain lifetime access to the IIM Indore Executive Education Alumni network, which is beneficial for career progression and networking.
- On-Campus Immersion: A five-day on-campus module (Mumbai or IIM Indore) offers invaluable face-to-face learning and networking opportunities to experiment with AI tools.
- Top Faculty & Real-World Cases: Classes are conducted by IIM Indore’s distinguished faculty, including programme director Professor Subin Sudhir, Associate Professor of Marketing, who bring real business insights on AI tools to the curriculum.
- Flexible Learning Structure: Classes are scheduled conveniently on weekends to accommodate working professionals.
This blended learning approach, with a significant emphasis on AI tools, is a distinctive aspect of the programme, enabling participants to build real-world skills through project-based work and case discussions, ensuring they gain knowledge that is applicable in any marketing role.
Eligibility Criteria
To ensure that participants can maximise the learning experience and contribute effectively to discussions around AI tools, the programme requires applicants to meet the following eligibility criteria:
- Educational Qualification: A diploma (10+2+3), graduate, or post-graduate degree from a university recognised by the Association of Indian Universities.
- Academic Performance: A minimum of 50% marks in diploma, graduation, or post-graduation, or an equivalent.
- Professional Experience: At least five years of full-time work experience, as internships or trainee positions are not counted towards this requirement.
This rigorous eligibility criterion ensures that participants bring relevant industry experience to the classroom, enriching the learning environment for all while providing a strong foundation for mastering AI tools.
Syllabus Breakdown: A Practical Approach to AI in Marketing
The programme’s syllabus covers an extensive range of topics critical to AI-powered marketing, from foundational concepts to advanced strategies for customer engagement and lifecycle management. The curriculum, structured along the benefis of in Marketing, enables participants to gain hands-on experience with various technologies.
| Module | Key Topics |
|---|---|
| Marketing in a Digital World | Evolution of AI Tools for digital marketing, key trends, and technological drivers influencing the use of the power & originilaity of AI tools. |
| Introduction to AI & ML | Basics of AI and machine learning, focusing on applications in customer engagement and lifecycle management using AI tools. |
| Customer Lifecycle Management | Strategies for customer acquisition, engagement, and retention, optimising the customer journey through AI tools. |
| AI in Customer Acquisition | Using AI tools for segmentation, targeting, and programmatic advertising across email, social media, and digital channels. |
| AI in Customer Management | CRM, predictive analytics, and personalisation strategies to boost customer experience with AI tools. |
| Marketing Analytics & Decision Making | Data analysis techniques for marketing, campaign metrics, and analytics-driven decision-making frameworks utilising AI tools. |
| Digital Transformation Strategy | Designing AI-centric strategies aligned with business goals for digital transformation, focusing on AI tools. |
| Content Generation & Customer Experience | Utilising AR/VR, UX/UI, and digital assets to elevate customer interaction and experience through AI tools. |
| Ethics and Legal Aspects | Addressing ethical and legal considerations in AI-powered marketing, ensuring responsible use of the power & originality of AI tools. |
This robust syllabus prepares professionals for real-world challenges, equipping them with the tools to apply advanced marketing strategies confidently, particularly through the effective use of the power of AI tools. Participants gain hands-on expertise through projects, assignments, and term papers, encouraging them to explore innovative solutions in marketing.
 *Data ScienceDojo
Pedagogy: Practical Learning with Industry Relevance
- Virtual Classroom: The programme’s virtual format ensures that participants can balance learning with professional commitments while leveraging AI tools.
- On-Campus Immersion: The five-day campus module enables participants to engage in an intensive learning experience, benefiting from in-person mentorship and networking focused on AI tools.
- Project Work and Case Studies: The curriculum includes projects, case discussions, and assignments centred around AI tools, making theoretical concepts immediately applicable to real-world challenges.
- Regular Assignments and Term Papers: Assignments ensure that participants continuously engage with the content and apply their learning to practical marketing problems involving AI tools.
Programme Fees and Instalment Options
| Fee Structure | Amount |
|---|---|
| Registration Fee | INR 2,500 + GST |
| Programme Fee | INR 3,28,000 + GST |
| Total Fee | INR 3,30,500 + GST |
The fee includes all learning materials, virtual sessions, and the on-campus module. Flexible payment plans make the programme accessible for professionals looking to invest in their future without financial strain.
Key Benefits of Pursuing AI-Driven Marketing Expertise
This programme stands out for its real-world applications of AI tools, making it particularly beneficial for professionals aiming to excel using AI tools for digital marketing. Here’s a closer look at the unique benefits of AI in Digital Marketing the programme offers:
1. Practical, In-Demand Skills
Participants gain hands-on knowledge in AI tools, making them adept at tackling real-world marketing challenges, such as optimising campaigns, improving customer engagement, and predicting trends.
2. Strategic Leadership Training
With modules focusing on digital transformation and strategic marketing, participants are prepared to lead AI-driven initiatives within their organisations, aligning marketing with broader business objectives.
3. IIM Indore Certification and Alumni Network
Graduates earn a certificate from IIM Indore, which is recognised globally and widely respected in India. They also gain access to a valuable network of IIM Indore alumni, a tremendous resource for career development.
4. Enhanced Networking Opportunities
Participants benefit from an expansive network of peers and mentors, both through the virtual classroom and during the on-campus immersion, fostering relationships that often translate into career opportunities.
5. Future-Focused Curriculum
With an emphasis on emerging trends like AI in customer experience, AR/VR, and ethical implications, the curriculum prepares professionals for the future of marketing, ensuring their skills remain relevant in an evolving industry.
Career Prospects in AI-Driven Marketing
Professionals equipped with AI-driven marketing skills find opportunities in diverse industries, from retail and e-commerce to tech and healthcare. Here are some roles that become accessible with expertise in AI tools:
- Digital Marketing Manager
- Marketing Data Analyst
- Customer Relationship Manager (CRM) Specialist
- Chief Marketing Officer (CMO)
- Customer Experience Manager
In addition to marketing roles, graduates of this programme find opportunities in data science and analytics, strategy, and customer service. With digital transformation and AI adoption growing across sectors, the demand for experts in AI-powered marketing is on a steep rise.
About IIM Indore and Jaro Education
IIM Indore is among the elite institutions worldwide, with the distinguished Triple Crown accreditation, ranking it within the top 1% of global business schools. Known for its academic excellence and industry relevance, IIM Indore offers a variety of executive education programmes, including this cutting-edge course in AI tools and marketing technology.
Through Jaro Education as the marketing and technology partner, participants gain easy access to IIM Indore’s programme, benefitting from a streamlined application process, flexible payment options, and consistent support. Jaro Education, recognised for connecting working professionals with top-tier institutions, makes it easier for executives to pursue high-quality education without compromising their work commitments.
Conclusion
As AI and marketing technology reshape how brands engage with their customers, staying on top of these advancements becomes vital. For marketing professionals, understanding AI tools is more than just a trend; it is essential to remain competitive in a data-driven world. The Executive Programme in Marketing Technology and AI-Driven Marketing by IIM Indore, offered through Jaro Education, equips professionals with future-proof skills, enabling them to lead in this transformative era.
This programme offers a prestigious certification from IIM Indore, a globally recognised institution, as well as the opportunity to gain practical, in-demand skills with AI tools. Graduates enter the workforce ready to tackle complex marketing challenges with confidence, helping their organisations drive growth and innovation. For professionals who are ready to embrace the future of marketing, this executive programme is a valuable investment in their careers.
Enroll today with Jaro Education to secure a competitive edge and become a leader in AI-driven marketing innovation.
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