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JOB DETAILS

MARKETING DEPARTMENT

Search Engine Optimization / Search Engine Marketing

Job Details

Analyze websites and document changes required for SEO.

Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

Monitor, on an on-going basis, SEO results and manage projects to ensure continued high rankings.

Develop and implement link building strategy

Work with editorial and marketing teams to drive SEO in content creation and content programming

Optimize copy and landing pages for search engine marketing

Proactively make strategic PPC campaign recommendations.

Research and analyze competitor advertising links

Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.

Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.

Web development experience is a plus.

Job Skills

Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.

Solid understanding of performance marketing, conversion, and online customer acquisition

Experience with bid management tools

Experience with A/B and multivariate experiments

Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.

Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.

Strong independent decision-making, organizational, planning and problem-solving skills

Location & Number Of Vacancy

Chembur (01 opening)

Qualification

Any Graduate

Experience

0 – 5 Year

Remuneration

2.40 LPA to 5 LPA

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