Social Media Marketing / Social Media Optimization
Work with all company brands to explore and identify ways to integrate social media into business strategies and marketing campaigns
Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all company brands and products
Manage Social Media marketing campaigns and day-to-day activities including:
a) Curate relevant content to reach the company’s ideal customers.
b) Conduct online advocacy and open stream for cross-promotions.
c) Develop and expand community and/or blogger outreach efforts.
d) Design, create and manage promotions and Social ad campaigns.
e) Monitor and evaluate social media results on a daily basis in coordination with the company goals and benchmarks
f) Compile reports showing results (ROI).
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns in an effort to maximize results.
Monitor trends in Social Media tools, applications, channels, design and strategy.
Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives for mobile and desktop.
Assist in the management of Display network placement lists on Adwords and through other contextual advertising platforms.
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics for all Google properties.
Identifying optimum landing page, and campaign mapping
In-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
Social Media Optimization. Good in SMO Strategy Planning and Marketing.
Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
Experience in planning and executing of digital media campaigns
Experience in Google Advertising of at least 2 years. Google Ads certification a plus.
Understanding of how to bring the right set of parameters to bring the desired cost per click rate.
Ability to gauge and correct the campaign early on.
Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
Experience with online monitoring and measurement platforms including but not limited to Omniture, Facebook Insights, YouTube Insights, Google Analytics, HootSuite, TweetDeck, and Social Mention.
Excellent analytical, organizational, project management and time management skills
Ability to clearly and effectively articulate thoughts and points
Understanding of mobile advertising.
Proficiency in MS Excel, PowerPoint, and Word.
Extremely strong communication and presentation skills
Location & Number Of Vacancy
Chembur (01 opening)
0 – 5 Year
2.40 LPA to 5 LPA