Chief Product Officer Programme (CPOP)
IIM Indore
Duration
8 Months
Mode
Live Online Sessions via Direct to Device
Commencement Date
17th January 2025
Application Closure Date
31st December 2024
Session Timings
Saturday,
5.30 pm to 6.45 pm
7.00 pm to 8.15 pm
5.30 pm to 6.45 pm
7.00 pm to 8.15 pm
Programme Overview
Organizations must adopt innovative product strategies to meet the shifting expectations of their customers in today’s ever-evolving digital landscape. Modern product leaders are essential, as they can redefine product offerings, harness the power of analytics, spearhead product innovation, and drive business growth. The Chief Product Officer Programme (CPOP) offered by IIM Indore, prepares participants for this pivotal role. This comprehensive product management programme provides the critical skills and knowledge needed to fuel product innovation and business expansion. Participants will delve into leveraging analytics to optimize product portfolio performance and refine growth strategies, all while cultivating a customer-centric culture within their organizations.
Programme Highlights
Executive Education Alumni status - IIM Indore
Certificate of Completion from IIM Indore
2 Campus Immersion of 5 Days (Mumbai: Non-residential & Indore: Residential)
Holistic Curriculum
Live sessions by IIM Indore’s faculty
Networking Opportunities with CXO Peers
Eligibility & Selection
- Diploma (10+2+3)/Graduates (10+2+3 or equivalent)/post graduates in any discipline recognized by UGC/AICTE with minimum 50% aggregate marks at either UG/PG level.
- Minimum 08 years of work experience post-completion of qualifying education.
Attendance Criteria
Participants are expected to attend all sessions of a given course. However, Participants may take leave on account of emergencies, subject to the approval of the Programme Coordinator. However, a 75% minimum attendance requirement would be considered for the final grading. For less than 75% attendance, a grade cut as per the norms will be applied.
Syllabus Breakdown
1. The Chief Product Officer Role
- Responsibilities and Competencies of a Chief Product OfficerÂ
- Aligning Product Strategy with Business ObjectivesÂ
- Cross-Functional Collaboration and Team LeadershipÂ
- Product Strategy, Principles, and Vision
2. Business Landscape and Market Insights
- Macroeconomic Trends and Industry DynamicsÂ
- Competitive Landscape AnalysisÂ
- Customer Segmentation and ProfilingÂ
- Market Sizing and Demand Forecasting
3. Financial Acumen for Product Leaders
- Product Costing and Pricing StrategiesÂ
- Financial Modeling and BudgetingÂ
- ROI Analysis and Performance ControlsÂ
- Product Finance Planning
4. Product Innovation & Design
- Ideation & Design Thinking around New ProductsÂ
- Lean Product Process and AgilityÂ
- Industrial Design and EngineeringÂ
- Product Development CollaborationÂ
- Open Innovation: Working with Partners, Agencies and External Stakeholders
5. Product Portfolio Management and Strategy Execution
- Product Lifecycle ManagementÂ
- Portfolio Optimization and RationalizationÂ
- Resource Allocation and PrioritizationÂ
- Product-Centric ApproachÂ
- Platform Business ModelsÂ
- Go-to-Market PlanningÂ
- Coordinating Cross-Functional Launch Activities
6. Product Marketing and Analytics
- Product Positioning and MessagingÂ
- Product-Market Fit and Customer SatisfactionÂ
- Product and Digital MarketingÂ
- Omnichannel Marketing StrategiesÂ
- Leveraging Marketing Technology (MarTech)Â
- Performance Tracking and OptimizationÂ
- Advanced Product AnalyticsÂ
- Metrics and Key Performance Indicators (KPIs)
7. Digital Transformation & Technology
- Spearheading Digital Transformation through Disruptive TechnologiesÂ
- Digital PlatformsÂ
- Digitalization of ProductsÂ
- Digital Product ManagementÂ
- Platform Business ModelsÂ
- Digital Brand Strategy
8. Strategic Growth and Expansion
- Growth Mindset, Growth Strategies, 10X ThinkingÂ
- Growth Strategy and Challenges for New/Transitioning ProductsÂ
- Internationalization and Expansion StrategiesÂ
- Navigating Regulatory EnvironmentsÂ
- Scaling and Expansion StrategiesÂ
- Identifying Unmet Needs and Growth Opportunities
9. Product Leadership and Governance
- Ethics and Conflict Management, IPR & Legal IssuesÂ
- Developing Product Management TalentÂ
- Cross-Functional Teams, Team Autonomy, Aligning Organization's Culture Effective Communication – Listening, Storytelling, etc.Â
- Regulatory ComplianceÂ
- Risk Assessment and MitigationÂ
- Intellectual Property Rights (IPR) Management
Live Lectures
Project Work
Case Discussions
Term Papers and Assignments
Note: The list of modules provided is subject to change and may be updated or revised based on the discretion of the professors or instructors.
About IIM Indore
IIM Indore is in the forefront of providing carefully curated programmes which cater to the needs of executives. IIM Indore is renowned for its focus on academic excellence which is reinforced by the Triple Crown accreditation that IIM Indore has achieved. Being the second IIM to receive this achievement and being among the top 1% of business schools globally to have the Triple Crown accreditation, our executive education programmes are contextually relevant to meet the demands of contemporary business challenges. The institute has also ranked among the Top 100 business schools globally, as well as among the top institutions in India.
Programme Coordinators
Prof. Subin Sudhir
FPM, IIM Kozhikode
Prof. Abhishek Mishra
FPM (IIM Lucknow)
Certification
- Participants who successfully meet the evaluation criteria will receive the prestigious ‘Certificate of Completion’ from IIM Indore.
Programme Fee Details
Programme Fee
Instalment Pattern
Programme Fee
Fee Structure
Registration Fee
INR 2,500/- + GST
Total Fee
INR 4,50,000/- + GST
Instalment Pattern
Instalment Pattern
1st Instalment
INR 1,50,000/- + GST
(payable at the time of admission)
2nd Instalment
INR 1,50,000/- + GST
(5th March 2025)
3rd Instalment
INR 1,47,500/- + GST
(5th May 2025)
- The total fee is exclusive of GST @18% and inclusive of the registration fee.
- The above fee does not include the executive education alumni fee.
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You’ll learn
- Lead strategic product initiatives in line with business objectives.
- Utilize analytics for data-driven decision-making and product enhancement.
- Master product finance and market economics.
- Drive product portfolio expansion through innovative strategies.
- Navigate legal, regulatory, and risk management considerations.
Frequently Asked Questions
What are the key objectives for IIM Indore’s CPOP?
The IIM Indore’s Chief Product Officer Programme goes beyond basic product management skills. It focuses on developing a well-rounded skillset that allows participants to thrive in today’s dynamic digital landscape. Here’s a closer look:
- Innovative Product Strategies: Analyze customer needs and market trends to drive business growth with actionable product roadmaps.
- Data and Analytics Power: Learn to leverage data-driven insights for optimized product performance and growth opportunities.
- Leading Cross-Functional Teams: Develop leadership skills to motivate diverse teams towards shared product goals.
- Navigating Technology Impact: Explore emerging technologies and adapt to gain a competitive advantage.
- Customer-Centric Culture: Emphasize understanding and prioritizing customer needs throughout the product lifecycle for exceptional value and loyalty.
What is IIM Indore’s CPOP fee structure?
- The total programme fee is INR 4,50,000/- + GST. Interested individuals are encouraged to connect with Jaro Education’s admission experts for more details on the enrollment procedure.
What is the mode of delivery?
- The CPOP course will be delivered online using a synchronized platform with broadband-based technology for two-way audio and video communication. Sessions are typically held once a week, usually on weekends. Participants can join sessions directly from their desktop or laptop (Direct-2-device). Reading materials and additional resources will be provided for each course. Participants also have the opportunity to interact with the faculty through email or chat for any queries or discussions related to the course content.