Digital Marketing:
Business Models,
Processes and Technologies
IIM Ahmedabad
Duration
4-5 Months
Batch
2
Mode
Live Online
Commencement Date
16th March 2025
Application Closure Date
24th February 2025
Session Timings
Saturdays, 6:30 PM to 9:30 PM
Programme Overview
Digital Marketing has become an integral part of any business, helping brands to identify and reach their target segment of customers. With an increasing number of consumers using internet connected devices, digital marketing is allowing companies to reach, engage and convert them easily and effectively. There is a massive demand for expertise for developing digital offerings, digital enhanced services and building business strengths using digital and social media campaigns. This programme is positioned for mid- and senior level executives/entrepreneurs who are managing business KPIs by guiding targeting campaigns in the digital marketing domain. The programme will provide participants a detailed learning experience to acquire understanding which will help them to take crucial decisions related to development and evaluation of digital strategies. It will also help them understand how to integrate the multiple functions of digital marketing and use them to modify the marketing mix. Attending this programme will help them fast-track their career in marketing in the current context.
Programme Highlights
Certificate of Completion from IIMA
Learn from Eminent IIM faculty and Industry Experts
Rigorous Pedagogy by IIMA Faculty
2 Campus Modules of 3 Days each at IIMA Campus
Rich Peer Group Networking and Learning
Eligibility Criteria
- The participant must have scored at least 60% marks in their terminal undergraduate (10+2+3) / postgraduate degree in any discipline.
- A minimum of 3 years of relevant industry experience is required at the time of application.
- The participant preferably should be from senior roles involved in the marketing strategy.
Syllabus Breakdown
Optimizing Organic Digital Marketing campaigns
Managing Customer Behaviour in digital domain
Online Business Models, Advertising and Experimentation
Social Media Campaigns, Influencer marketing and Analytics
New technologies and digital marketing
Digital Analytics
Omnichannel Marketing Integration
Marketing Technology
Generative AI in Digital Marketing
Note: The above modules list is subject to update as per IIMA discretion.
Case Method
Group Exercises/ Projects
Lectures
Presentations
About IIM Ahmedabad
The Indian Institute of Management Ahmedabad (IIMA) is a premier global management institute, renowned for its excellence in management education. Over its 60 years of existence, IIMA has been recognized for its exemplary contributions to scholarship, practice, and policy through distinctive teaching, high-quality research, and nurturing future leaders. The institute supports industry, government, and social enterprises, creating a progressive impact on society.
Founded in 1961 through a collaborative initiative by the government, industry, and international academia, IIMA has expanded its global footprint. Today, it has a network of nearly 80 top international institutions and a presence in Dubai. Its eminent faculty and over 45,000 alumni, who hold influential positions worldwide, further contribute to its global recognition.
The flagship two-year Post Graduate Programme in Management (PGP) is ranked 39th in the FT Masters in Management Ranking 2024, while the one-year Post Graduate Programme in Management for Executives (PGPX) is ranked 41st in the FT Global MBA Ranking 2024. The institute is ranked first in the India Rankings 2024 (NIRF, Management Category) and has been No. 1 for five consecutive years. IIMA also ranks No. 1 in the Eduniversal Best Masters Ranking in Agribusiness/Food Industry Management 2024 for its two-year Post Graduate Programme in Food and Agri-business Management (PGP-FABM).
1stRank
NIRF India Rankings
2024
Know The Faculty Co-Chairs
Prof. Sanjay Verma
Prof. Rajat Sharma
Programme Certification
IIM Ahmedabad shall issue a Certificate of Completion (CoC) to eligible participants subject to the fulfilment of evaluation and attendance criteria mentioned below:
Participants are assessed for all the courses. Participants will be given any one of the following grades: “Satisfactory Plus” (S+); “Satisfactory” (S); “Unsatisfactory” (U).
A participant will be asked to leave the programme and the fees will then be forfeited in any of the following cases:
- If a participant gets 2nd U for academic indiscipline wherein Academic Indiscipline includes cheating/ copying/ plagiarism in assignments and examinations and facilitating cheating in any way or is found having integrity issue during the programme.
- If a participant gets 4th U for under-performance.
- If a participant gets 1 U for academic indiscipline and 3Us for under-performance.
- As per the norms of the programme, a participant requires at least 80% of attendance to become eligible to receive the certificate, failing which a participant won’t be awarded the certificate.
Programme Structure
Programme Fee
Instalment Pattern
Programme Fee
Fee Structure
Application Fee
INR 2,000/- + GST*
(non-refundable)
Total Programme Fee
INR 3,50,000/- + GST*
Instalment Pattern
Instalment Structure
Initial Payment
INR 1,75,000/- + GST*
As per the offer letter
Final Payment
INR 1,75,000/- + GST*
10th June 2025
*GST (Currently 18%) will be charged extra on these components
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You’ll learn
- The principles of developing digital marketing strategy
- Managing digital journeys of customers and design appropriate offerings
- Optimizing digital and social media advertising strategy
- Analysing data gathered using digital campaigns for insights
- Managing new age technologies for future growth
Frequently Asked Questions
