Programme Overview
The Marketing Analytics Global Certification Course is meticulously crafted to empower participants with a diverse set of analytical skills essential for robust marketing analyze data and make data-driven decisions. This comprehensive programme seamlessly integrates theoretical concepts with immersive hands-on exercises and real-world case studies, offering participants a holistic understanding of marketing analytics techniques.
Throughout the course, participants will engage in practical exercises, hands-on assignments, and quizzes, reinforcing their mastery of key concepts.
Programme Highlights
Executive Alumni Status from IIM Mumbai
Certificate of Completion - IIM Mumbai
1 Day Campus Immersion at IIM Mumbai Campus (Interaction with Faculty and Industry visit)
Case studies driven learning
Eligibility Criteria
- Any Graduate having an inclination towards analytics, marketing and sales.
Admission Criteria
- Selections will be based on a detailed Profile of Candidate and statement of purpose.
Syllabus Breakdown
Introduction to Marketing Analytics
Data Collection, Management, and Analysis
Segmentation, Targeting & Positioning
Marketing Mix Modeling & Attribution
New Product Development and Forecasting
Digital Marketing Analytics
Customer Journey Analytics
Predictive Analytics in Marketing
Sentiment Analysis & Brand Reputation Management
Emerging Trends & Future Directions in Marketing Analytics
About IIM MUMBAI
IIM Mumbai erstwhile known as NITIE established in 1963 by the Government of India with the assistance of the United Nations Development Project (UNDP) through the International Labour Organization (ILO), is one of the leading institutes for Management education. NITIE, a pioneer in Industrial Management, has been positioned 7th amongst management schools in India by the National Institutional Ranking Framework (NIRF) in 2023. NITIE, widely known as the leading Institute in Supply Chain and Operations, aims to advance transformative education and industry-inspired research in different domains, thus dedicating itself to helping Indian businesses to make their presence felt globally. The institute strongly links with private and public sectors, national research institutes, other academic institutions, universities, government organisations, and communities. NITIE is dedicated to helping Indian businesses to make their presence felt globally. NITIE has decided to act as a driving force in the manufacturing sector and all dynamic sectors of the Indian economy. It has aligned its vision and activities in line with the current and future needs of the Indian economy and its vibrant and growing sectors.
2nd Rank
in THE Impact
Rankings (India) 2022
7th Rank
in IIRF
Rankings 2023
7th Rank
In Management
Category
By NIRF
Rankings 2023
Programme Chair
Programme Certification
Programme Fee Details
- Easy EMI Options Available*
Career Transitions
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The Jaro Advantage
Jaro Expedite - Career Booster
Profile Building
Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.
Resume Review
Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.
Placement Assistance
Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.
Career Enhancement Sessions
Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.
Note: NITIE or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. NITIE is not involved in any way with the Career Services described above and offer no commitments.
Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Analytical techniques for marketing decision-making.
- Collect, organize, and analyze marketing data using various tools and software.
- Statistical and modelling techniques for analyzing different types of marketing problems.
- Apply marketing analytics tools such as Excel, R Studio , Python, etc.
- Implement data visualization techniques to communicate marketing insights effectively.
- Critically analyze the findings and understand common pitfalls during decision-making through analytics.
- Apply ethical considerations and data privacy principles in marketing analytics.
