Executive Programme in Brand Management

Programme offered by Continuing Education Programme (CEP), IIT Delhi

6 months
Live Online
Commencement Date
28th July 2024
Application Closure Date
15th July 2024
Session Timing
Sunday, 10.00 am to 12.30 pm

Programme Overview

Executive Programme in Brand Management delivered by esteemed faculty from IIT Delhi and industry experts, offers a comprehensive learning experience through live online sessions. The curriculum is designed to align with industry requirements, emphasising practical insights. Participants engage in immersive learning activities such as lectures, tutorials, real-world case studies, discussions, and projects. By combining theoretical knowledge with hands-on experiences, this programme equips learners with the necessary skills to excel in the dynamic field of brand management.

Programme Highlights


Certificate of Successful Completion from CEP, IIT Delhi


Live Interactive Sessions by IIT Delhi Faculty


Industry-oriented Insights


Case studies driven learning

Student Learning

Problem-solving and peer-to-peer learning through capstone project

Programme Details


  • Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline.

Screening & Selection

  • Screening and selection will be done by IIT Delhi.

Assessment Criteria

  • Assessment will be based on the Capstone Project (100%).


  • Minimum of 70% attendance is mandatory.

Syllabus Breakdown

Evolution and Concepts
  • An overview of the inputs
  • An overview of outputs
  • Looking at the brands through the brand management framework
  • Understanding consumer behaviour
  • Understanding brand positioning
  • Strategic square- the Warfare strategies
  • Visual merchandising
  • Integrated marketing communication
  • Potential pitfalls in branding a product
  • Bottlenecks and critical decision-points
  • Brand innovations at different stages of product lifecycle
  • Branding strategies
  • Evaluating brand positioning
  • Strategies to reposition a brand
  • An overview of luxury brands and their perceived value
  • Branding strategies in luxury industry