Executive Programme in Healthcare Entrepreneurship and Management
Programme offered by Continuing Education Programme (CEP), IIT Delhi
10:00 AM to 2:30 PM
12:30 PM to 2:30 PM
Programme Overview
Unlock new paradigm of growth in healthcare industry with Executive Programme in Healthcare Entrepreneurship and Management- IIT Delhi curated for graduates and working professionals to develop transitional entrepreneurship roles. This learner-centric programme will cover the conception, design, prototyping, testing, customer discovery, sales and marketing, commercialization, and management of innovative healthcare products and services. The development, design, testing, customer identification, sales and marketing, commercialization, and management of new healthcare products and services will all be covered in this course. The conception, design, prototyping, testing, customer discovery, sales and marketing, commercialization, and management of cutting-edge healthcare products and services will all be covered in this programme.
- A wide range of healthcare issues, from mental illnesses to foot pain, and appropriate product- and service-related solutions will be developed.
- Key design concepts will be taught for B2C, B2B products, and hands-on experience will be provided on customer discovery, iterative design optimization, and design of minimum viable product (MVP).
- State-of-the-art prototype development processes, tools, and testing methods will be discussed, along with the role of AI/ML, strategies for effective product branding, pricing, sales, and go-to-market.
- In-depth discussions on commercialization and management concepts, particularly those related to business model development, funding, intellectual property, regulations, and scale-up.
- The majority of experiential and hands-on learning content will be taught by top faculties with engineering, clinical, industry, and start-up backgrounds. The learnings will be valuable for healthcare companies as well as for graduates willing to start up in the healthcare space or get into the role of a biomedical engineer or entrepreneur.
- Additionally, doctors, engineers, researchers, and medical professionals in the field of biotechnology in a company or institute, will gain valuable insights into lab-to-market transfer of healthcare products.
Programme Highlights
Certificate from prestigious CEP, IIT Delhi
Top IITD faculties and industry experts
Holistic curriculum covering concepts & applications
Projects, and Hands-on experience
Rich peer group learning and networking
Programme Details
Session Timing
- Lectures – 1 day weekend class (Saturday) 10.00 AM to 12.00 PM , 12:30 PM to 2:30 PM
- Project – 1 day weekend class (Biweekly Sunday) 10.00 AM to 12.00 PM , 12:30 PM to 2:30 PM
Eligibility
- A bachelor’s degree.
- Prior work experience or a certificate of completion of an internship or project is desirable.
Screening & Selection
- Applications will be reviewed based on the eligibility and subsequent shortlisting process as laid down by the Programme Coordinator.
Assessment Criteria
- 40% Assignments
- 50% Projects
- 10% Attendance
Candidates need to secure a minimum of 60% overall to be eligible for the Successful completion certificate.
Attendance Criteria
- Participants with Grades>60% and Attendance>70% will get completion certificates. Rest of the participants with Grades<60% and Attendance>50% will get participation certificates. No certificates will be issued for participants with below 50% attendance.
Syllabus Breakdown
- Basics – What is entrepreneurship? What is a product? What is the difference between product and service?
- Healthcare problems and unmet need – Current health related challenges-pre and post pandemic, existing solutions, product, and service requirements
- Empathy, Personas, User Stories – stepping into consumers’ shoes and understanding medical issues
- Identifying New Opportunities in Healthcare Innovation using Data – market gap
- Understanding healthcare policies and strategies
- Market Research for Healthcare Product or Service Development – How to conduct market research?
- Idea Generation & Need Analysis – Source, evaluate ideas
- Conception of Healthcare Products: The Doctor's Perspective
- Concept testing using Surveys-Customer Discovery: template, evaluate the value proposition
- Design Thinking for B2C, B2B Products and Services
- Competition Analysis and Product Market Fit
- Product Design Process - 7 Stages
- Healthcare Product Specifications and Features - I
- Healthcare Product Specifications and Features - II (Contd.)
- Visual Design Elements – Branding elements
- User experience (UX) and User Interface (UI) design
- Introduction to Medical App Development
- Quality Engineering and Iterative design optimization. Design for Manufacturing
- Computational Tools used in Design and Analysis of Healthcare Products
- Minimum Viable Products (MVP)
- Types of MVP
- Prototype development for Physical and Digital Healthcare Products, and Services
- Wireframing
- Manufacturing Techniques – Additive (3D Printing), Subtractive, biochemical, multi-scale
- Material Selection for Healthcare Product Prototyping
- Role of Robotics and Automation in Prototyping
- Prototype Functionalization using Electronics and Instrumentation, Role of AI/ML
- Prototype-to-Product and Mass Production
- Medical App Prototyping- Hands-on on Figma
- Usability Testing
- Simulated Test Marketing
- Beta Testing
- Material Testing and Characterization
- Role of AI/ML in Healthcare Product Development and Testing
- Ethics, Testing on Animal Models and Human Subjects
- Clinical Testing Methods
- Regulations and Standards: ISO
- Branding, Brand Awareness, Consumer Brand Knowledge
- Human Behaviour Management
- Product-line Decisions (extension, reduction), Product Category expansion
- Pricing Model and Strategy
- Segmentation | Target | Positioning
- Sales Forecasting
- Distribution Channels
- Lead Generation-Role of Contacts and Social Media
- Customer Acquisition and Retention
- Introduction to Business Model Canvas
- Funding Requirement and Avenues
- Team Building and Collaborations
- Intellectual Property and Trademarks
- Ethical and Legal Implications in Healthcare Industry
- Market Competition and Creating Barriers to Entry
- Deployment and Distribution Strategy
- Launching of Start-up: Rules and Steps
- Scale-up Model and Sustainable Growth Plan
- Healthcare Quality Management
- Bootstrapped development of 1 Product or Service per participant, with a tested deployment, marketing, and go-to-market commercialization plan. Will include expertise from top hospitals such as AIIMS.
Note: This is an indicative list of modules, projects, tools and is subject to change as per IIT Delhi’s discretion.
About IIT Delhi
The Indian Institute of Technology Delhi (IIT Delhi) is one of the 5 initial IITs established for training, research and development in science, engineering and technology in India. Established as College of Engineering in 1961, the Institute was later declared as an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute of Technology Delhi.” It was then accorded the status of a Deemed University with powers to decide its own academic policy, to conduct its own examinations, and to award its own degrees.
Since its inception, over 48000 students have graduated from IIT Delhi in various disciplines, including Engineering, Physical Sciences, Management, Humanities and Social Sciences. Of these, nearly 5070 received PhD degrees. The rest obtained a Master’s Degree in Engineering, Sciences and Business Administration. These alumni today work as scientists, technologists, business managers and entrepreneurs. There are several alumni who have moved away from their original disciplines and have taken to administrative services, active politics, or are with NGOs. In doing so, they have significantly contributed to the building of this nation, and to industrialisation around the world.
2nd Rank
as per NIRF India
Engineering Rankings
(2024)
4th Rank
as per NIRF India
Management Rankings (2024)
45th Rank
as per QS World University
Rankings by Subject 2024;
Engineering & Technology
About Continuing Education Programme (CEP)
Programme Coordinators
A joint faculty at the Department of Biomedical Engineering, AIIMS, Delhi Founder of a startup company BIOFIT Technologies LLC, USA
Ex-postdoctoral researcher at the Department of Bioengineering, University of Pittsburgh, USA
Ex- research scientist in LP Amina, China
Received young researcher awards from ASME and MHRD Holds 7 US Patents and several tech-transfers
Ex- postdoctoral research fellow at Harvard Medical School
Ex- Research Assistant Professor with the Department of Bioengineering at George Mason University
Programme Certification
- Participants with Grades>60% and Attendance>70% will get completion certificates. Rest of the participants with Grades<60% and Attendance>50% will get participation certificates. No certificates will be issued for participants with below 50% attendance.
- The organising department for this programme is the Centre for Biomedical Engineering
- Only e-certificates will be issued by CEP, IIT Delhi, as per the sample below.
Co-ordinators
PhD, Indian Institute of Technology Delhi (IITD)
PhD, Georgia Institute of Technology, Atlanta, USA
Programme Structure
Within 3 days from the release of offer letter
On or before 8th March 2025
- Fees mentioned above are exclusive of GST. *GST will be charged extra on these components, as applicable from time to time.
- Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the students.
- Payment of fees should be submitted in the IIT Delhi CEP account only, and the receipt will be issued by IIT Delhi CEP account for your records.
- Loan Options is a service offered by Jaro Education and IIT-Delhi is not responsible for the same.
- Application Fee of INR 1000/- + GST is non-refundable and will not be adjusted in the total programme fee.
Withdrawal & Refund from Programme:
- Candidates can withdraw within 15 days from the programme start date. A total of 80% of the total fee received will be refunded. However, the applicable tax amount paid will not be refunded on the paid amount.
- Candidates withdrawing after 15 days from the start of the programme session will not be eligible for any refund.
- If you wish to withdraw from the programme, you must email cepaccounts@admin.iitd.ac.in and crm.supportiitd@jaro.in, stating your intent to withdraw. The refund, if applicable, will be processed within 30 working days from the date of receiving the withdrawal request.
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Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Innovate new healthcare products and services from a value-driven and customer-centric approach.
- Gain successful process-oriented design thinking capabilities.
- Be an expert in healthcare product prototyping and testing.
- Develop a strong foundation in branding, pricing, sales, and go-to-market strategies.
- Learn key commercialization concepts such as business model development, funding, intellectual property, regulations.
- Build a strong foundation for biomed/biotech engineering and management roles.
- Learn UX/UI for medical app development.
- Launch successful healthcare start-ups.
This 5 months programme is one of the finest in the healthcare entrepreneurship and management segment offered by IIT Delhi, aiming to recalibrate professionals’ career paths in the healthcare industry.
- The total Programme Fee is INR 1,20,000/- + GST is the total fee.
Some of the potential career paths includes:
- Biomedical/Biotech engineer, researcher, or entrepreneur.
- Medical professionals (doctors and medical practitioners).
- Students in healthcare-related areas, who are keen on lab-to-market transfer of technology.
- Graduates willing to launch healthcare start-ups.
Additionally, the course may open up the possibility of getting relevant job prospects.
Following is the schedule for EPHEM by IIT Delhi:
- Lectures – 1 day weekend class (Saturday) 10:00 AM to 12:00 PM, 12:30 PM to 2:30 PM
- Project – 1 day weekend class (Biweekly Sunday) 10:00 AM to 12:00 PM, 12:30 PM to 2:30 PM
The programme focuses on a variety of new age tools and techniques, including:
- Artificial Intelligence
- Machine Learning
- UI/UX development
- Web development, and much more.