Executive Programme in Marktech and AI Driven Marketing

IIM Indore

Duration
12 months
Commencement Date
6th January 2024
Application Closure Date
Closed
Session Timing
Saturdays, 7:00 pm to 9:45 pm

Programme Overview

The Executive Programme in Marktech and AI-Driven Marketing offers learners a comprehensive understanding of Marktech and AI tools, enabling them to effectively apply these technologies in the field of marketing. Designed for individuals aiming to stay ahead in the ever-evolving marketing landscape, this program equips participants with practical knowledge and skills to leverage technology and AI for gaining a competitive edge. By delving into topics such as acquisition, automation, customer lifecycle, and digital transformation strategy, learners gain insights into how to optimize marketing strategies using cutting-edge tools. With a focus on practical application and industry relevance, this programme empowers marketing professionals to navigate the digital era and maximize marketing success.

Programme Highlights

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Executive Education Alumni status of IIM Indore

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Certificate of Completion from IIM Indore

online-assessment

6 Days On Campus Module (Mumbai- Non-residential and IIM Indore Campus)

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Live Classes by Highly Experienced IIM Faculty

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Holistic Curriculum

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Focus on Real Business Use Cases

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125 Hours of Interactive Learning

Eligibility & Selection

  • Diploma (10+2+3)/ Graduate/ Post Graduate from Universities recognized by the Association of Indian Universities with minimum 50% marks in either diploma or graduation or post-graduation (or its equivalent) with at least five years of work experience.

    *Internships and Trainee experiences are not considered Full-time work.

Who should attend?

Management at the middle and upper levels, as well as senior functionaries in civil society organisations. This programme is primarily for those in Strategy and International Business, as well as those in other senior positions. Furthermore, participants with experience in Legal professionals in organisations, Economists & Research Scholars, C-Suite Professionals, Consulting Professionals, Political Leaders, Government roles, Defense Leaders, and so on are welcome to attend.

Syllabus Breakdown

Marketing in a Digital World

Introduction to AI & ML in Marketing

Understanding Customer Lifecycle – Acquisition, Management and Retention

Marktech and AI in Customer Acquisition: STP, Email, Digital Marketing, Social Media and Programmatic Advertising

Marktech and AI in Customer Management: CRM, Predictive Analysis, Customer Service, Customer Experience and Personalization

Marketing Analytics and Decision Making

Content Generation, Digital Assets, AR/VR/XR and UI/UX Elements of Customer Experience

Ethics and Legal Aspects of Marktech Applications

Digital Transformation Strategy

Note :  *Courses are subject to change at IIM Indore’s discretion.

Lectures

online-learning

Project work

Case discussions

Term papers and Assignments

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About IIM Indore

IIM Indore is in the forefront of providing carefully curated programmes which cater to the needs of executives. IIM Indore is renowned for its focus on academic excellence which is reinforced by the Triple Crown accreditation that IIM Indore has achieved. Being the second IIM to receive this achievement and being among the top 1% of business schools globally to have the Triple Crown accreditation, our executive education programmes are contextually relevant to meet the demands of contemporary business challenges. The institute has also ranked among the Top 100 business schools globally, as well as among the top institutions in India.