Search Results for: IIM Indore

Facebook Instagram Twitter Linkedin-in As Artificial Intelligence (AI) continues to reshape the landscape of marketing technology (MarTech), it brings forth a critical juncture between innovative personalization and the ethical issues in AI data and privacy.  AI has revolutionized how marketers understand customer behavior, allowing them to create highly personalized marketing strategies. Yet, alongside these advancements,  … Read more

In today’s digital-first world, mastering the customer lifecycle has become a pivotal aspect of MarTech. MarTech, or marketing technology, refers to the range of software and tools used in digital marketing to optimize and automate marketing processes. It encompasses a broad spectrum of technologies that assist in various aspects of marketing, including customer relationship management … Read more

5 Ways to Use AI in Marketing Table of Contents Facebook Instagram Twitter Linkedin-in Advertising has emerged as an exceedingly complicated and data-driven field in the modern marketing virtual landscape. In order to maintain profitability and relevancy, businesses have resorted to artificial intelligence (AI) to accumulate data, simplify tactics, and bring individualised client reports. AI … Read more

Learn how to build your martech stack in 6 steps Table of Contents Facebook Instagram Twitter Linkedin-in The need for the online world is ever-increasing and evolving. Every marketer has to make themselves aware of the numerous technological innovations required to get the glance of the digital audience. Martech has come into the picture as … Read more

Hyper-Personalization: AI’s Role in One-to-One Marketing Table of Contents Facebook Instagram Twitter Linkedin-in In the current era, marked by rapid technological advancements and continuously shifting customer preferences, businesses are trying to opt for various innovative ways to connect with a specific set of audiences. They are trying to communicate on a more personal and meaningful … Read more