Search Results for: IIM Ahmedabad

Facebook Instagram Twitter Linkedin-in Throughout the history of marketing, businesses have always aimed to find reliable methods for gauging the effectiveness of their strategies. This is where marketing attribution models come into the picture. Attribution models have revolutionized the way marketers approach their campaigns by offering a method to identify key touchpoints in the customer … Read more

Facebook Instagram Twitter Linkedin-in The COVID-19 pandemic brought a big boost to influencer marketing. About one in three Gen Z and baby boomers found a sense of community through content creators during the pandemic. To connect with Gen Z consumers and create a virtual experience, influencer marketing’s market size in 2023 shot up to 21.1 … Read more

Facebook Instagram Twitter Linkedin-in For a successful business, there’s one big thing that really matters: making customers happy. It’s not just about selling stuff – it’s about giving customers a great experience. Successful businesses don’t just sell things; they put customers right in the middle of everything. How? By talking to customers, understanding what they … Read more

Facebook Instagram Twitter Linkedin-in The significance of search engine optimization (SEO) is no longer a nice-to-have for your marketing efforts; it has become an absolute necessity for businesses striving to thrive in the competitive landscape. Whether you’re a small local business or a global brand, being visible online is crucial. A whopping 98 percent of … Read more