Learn how to build your martech stack in 6 steps Table of Contents Facebook Instagram Twitter Linkedin-in The need for the online world is ever-increasing and evolving. Every marketer has to make themselves aware of the numerous technological innovations required to get the glance of the digital audience. Martech has come into the picture as … Read more
Hyper-Personalization: AI’s Role in One-to-One Marketing Table of Contents Facebook Instagram Twitter Linkedin-in In the current era, marked by rapid technological advancements and continuously shifting customer preferences, businesses are trying to opt for various innovative ways to connect with a specific set of audiences. They are trying to communicate on a more personal and meaningful … Read more
How to Design an AI-Driven Marketing Strategy? Table of Contents Facebook Instagram Twitter Linkedin-in AI-driven marketing is used with the combination of AI tools and technologies to process brand and customer experience data and provide detailed insights into market trends and a business’s company journey. Machine learning (ML), sentiment analysis, natural language processing (NLP) and … Read more
Difference between Information System and Information Technology Table of Contents Facebook Instagram Twitter Linkedin-in In today’s world, data and technology are intertwined with every aspect of our lives. Often emerging in discussions, the terms “Information System” (IS) and “Information Technology” (IT) surround the management and utilisation of information. However, these concepts are often concealed in … Read more
Understand the Difference Between AR and VR Table of Contents Facebook Instagram Twitter Linkedin-in Virtual reality (VR) and augmented reality (AR) are frequently used interchangeably as they are quite similar. We may view a virtual world using AR and VR that appear clear and realistic but are slightly different from our own. They employ unique … Read more
Explore the Evolving Landscape of Artificial Intelligence in 2023 Table of Contents Facebook Instagram Twitter Linkedin-in What is Artificial Intelligence? Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It involves creating algorithms, software, and systems that enable machines to perform tasks that typically require human intelligence. These … Read more
Understanding Market Basket Analysis in Data Mining Table of Contents Facebook Instagram Twitter Linkedin-in Market basket analysis is a technique in data mining that is used to find buying trends in any retail context. This method provides a thorough study of customers’ purchases in a supermarket and analyzes the pattern of frequently purchased goods by … Read more
Supervised vs Unsupervised Learning in Machine Learning Table of Contents Facebook Instagram Twitter Linkedin-in The world is transforming every day, and businesses are adopting machine learning algorithms to simplify processes and meet customer expectations. You can observe such changes in the form of face recognition for smartphone unlocking, or for identifying credit card fraud. Artificial … Read more
Top 30 Python libraries to know in 2023 Table of Contents Facebook Instagram Twitter Linkedin-in Python libraries are assemblies of already written codes that provide many functions and tools for a particular task. They are designed to import into Python programs, allowing users to utilise their skills without writing the codes from scratch. Python has … Read more
How to Leverage AI in Marketing? Table of Contents Facebook Instagram Twitter Linkedin-in AI marketing is gaining traction as a popular marketing strategy using Artificial Intelligence, helping businesses get insights into their customer’s behavior to create better content and drive positive conversion. AI-guided marketing assets are optimized and personalized for the customer journey. Content production, … Read more
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