Search Results for: IIM Kozhikode

Introduction In the digital era, marketing is becoming a critical component in running any business. Many companies like Apple evolved based on the strength of their marketing. Going forward, it is more than likely that companies that excel in marketing are going to dominate the market. Incidentally, companies are always on the lookout for marketing … Read more

Introduction In today’s digital world, everyone is connected. A few mouse clicks can provide consumers with all the information they need about a product, without the influence of a salesperson. Today’s sales professionals must leverage technologies and digital tools to remain and leverage their online presence effectively. Engaging your audience in this way will enhance … Read more

Introduction Maximizing sales is the target of most organizations for which they provide unlimited incentives to their excelling sales personnel. Is it easier to become the best sales employee and manage sales efficiently? Well, the Strategic Sales Management and New Age Marketing Course at IIM Kozhikode will make it a cakewalk for you! Sales management … Read more

Introduction An effective sales manager is someone who manages a sales team and consistently hits sales targets set by the company. There can be many sales managers with enough years of experience behind them but they might be lacking in some key skills that restrict them from becoming strategic sales managers. Many sales managers struggle … Read more

Introduction Have you ever wondered why some businesses get 100% returns on their marketing campaigns? Why do some marketers lag in the race? The answer lies in the choice of their marketing strategies. Over 7.7 million people use the internet daily across the globe. It makes a massive readymade consumer base for the brands. However, … Read more