Executive Programme in Marktech and AI Driven Marketing IIM Indore

Programme Overview

The Executive Programme in Marktech and AI Driven Marketing - IIM Indore is a specialized programme designed for marketing professionals and executives who want to enhance their knowledge and skills in the areas of marketing technology (marktech) and AI driven marketing. It focuses on the strategic integration of technology and artificial intelligence in marketing practices.

Programme Highlights

You Will Learn

Industry-Led Pedagogy

Executive Education Alumni status

Certificate of Completion

5 Days On Campus Module (Mumbai- Non-residential and IIM Indore Campus)

Live Classes by Highly Experienced IIM Faculty

Holistic Curriculum

125 Hours of Interactive Learning

Applications of Technology in Marketing

AI and Marktech in Customer Acquisition, Management and Retention

Exposure to Digital Ecosystem for Marketing Automation

Predictive Analytics and Introduction to Data Analytics

Focus on Real Business Use Cases

Lectures

Case Discussions

Project Work

Term Papers and Assignments

Learn More

Recent Batch Analysis

Years of Experience

Industry Representation

Programme Content

Marketing in a Digital World

Introduction to AI & ML in Marketing

Understanding Customer Lifecycle – Acquisition, Management and Retention

Marktech and AI in Customer Acquisition: STP, Email, Digital Marketing, Social Media and Programmatic Advertising

Marktech and AI in Customer Management: CRM, Predictive Analysis, Customer Service, Customer Experience and Personalization

Marketing Analytics and Decision Making

Content Generation, Digital Assets, AR/VR/XR and UI/UX Elements of Customer Experience

Ethics and Legal Aspects of Marktech Applications

Digital Transformation Strategy

*Courses are subject to change at IIM Indore’s discretion.

Admission Fee & Financing

Easy EMI Options Available

Pay in easy monthly installments with our EMI options. No more worrying about finances; start your learning journey today!

Complete Payment

Participants can make one-time payment easily using options such as:

Internet Banking

Credit/Debit Card

Eligibility

Academic Criteria

Who Can Attend?

Selection Criteria

Diploma (10+2+3)/ Graduate/ Post Graduate from Universities recognized by the Association of Indian Universities with minimum 50% marks in either diploma or graduation or post-graduation (or its equivalent) with at least five years of work experience.

*Internships and Trainee experiences are not considered Full-time work.

Senior Level Manager, Mid-level Managers, Marketing professionals & Data analysts.
Business owners who want to leverage digital marketing for growth.
Aspiring entrepreneurs of digital businesses.
Graduates with a minimum of five years of post-qualification work experience.

Selection is profile-based.

Our Eminent Facilitator

Prof. Subin Sudhir

Associate Professor, Marketing

Certification

Participants who successfully meet the evaluation criteria will receive the prestigious ‘Certificate of Completion’ from IIM Indore.

*The sample certificate is indicative. The Institute reserves the right to revise it.