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Duration 14 Months
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Programme Fee INR 2,80,000/- + GST
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Eligibility Graduate with 3+ Years of Experience
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#5

as per NIRF 2022: Management

#2

as per ARIIA 2021

Batch

02

Programme Overview

IIM Kozhikode offers a dual certification programme in Advanced Strategy for Products and Marketing and Advanced Analytics for Products and Marketing. This interdisciplinary programme is designed to equip participants with advanced skills in both strategy and analytics for product and marketing management. The programme provides participants with a comprehensive understanding of strategic decision-making, product development, and marketing analytics.


Programme Highlights
You Will Learn
Industry-Led Pedagogy
Certification of Completion

Certification of Completion

Executive Alumni Status

Executive Alumni Status

Live Online Interactive Lectures by IIM Core Faculty

Live Online Interactive Lectures by IIM Core Faculty

Peer-to-Peer Learning

Peer-to-Peer Learning

Limited Intake Programme

Limited Intake Programme

Dedicated Student Support

Dedicated Student Support

Business analysis Business analysis
Maximize Marketing potential Maximize Marketing potential
Conceptual recognition Conceptual recognition
Enhanced Leadership Enhanced Leadership
Time-series solutions Time-series solutions
Analytics awareness Analytics awareness
Advanced analytics Advanced analytics
Examine Analytics Examine Analytics
2+ Business Simulations 2+ Business Simulations
20+ Case Studies 20+ Case Studies
2+ Capstone Project 2+ Capstone Project
Experiential Learning Experiential Learning
Group Projects Group Projects
Hands-on Data Analysis Hands-on Data Analysis
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Previous Cohort of Stellar Professionals

Years of Experience
Industry Representation
Companies
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Note: All products and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

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Programme Content

ADVANCED STRATEGY FOR PRODUCT AND MARKETING (ASPM)


Introduction to product and marketing strategy, creating, communicating and delivering value.
Strategic and tactical marketing
Innovation in product and marketing, disruptive innovation
Product innovation and marketing in BOP
Positioning Strategy
Product Strategy and roadmapping
Pricing Strategy
Integrated Marketing Communication Strategy
Consumer Behavior
Product and Marketing Strategy of national and multinationals in Emerging Economies
Consumer behavior and marketing strategy
Digital product and marketing strategy
Strategy for business markets
Simulation on marketing innovative products
Comprehensive simulation of managing segments and customers

ADVANCED ANALYTICS FOR PRODUCT AND MARKETING (AAPM)


Concepts, process and relevance of marketing analytics in marketing decision
Qualitative investigation for product development and marketing decisions
Exploratory data analysis and Statistical Inference
Predictive analytics in product management and marketing – estimating the effect of marketing actions on consumer decision- correlation, simple regression & multiple regression
Finding consumers’ perceptual dimensions and their effect on consumer’s purchase decision – Factor analysis
Market segmentation, estimating market size, market profiling – Cluster analysis
Consumer’s discrete choice behaviour – Logistics regression
Product Distribution & Supply Chain Analytics
Social media analytics and text mining
Consumers’ utility of product features, Product modification – Traditional conjoint analysis
New product development, Pricing decision, market share calculation – Choice-based conjoint analysis
Time Series Analytics in marketing
Customer lifetime value
Product recommendation system

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Admission Fee & Financing

Easy EMI Options Available

Pay in easy monthly installments with our EMI options. No more worrying about finances; start your learning journey today!

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Complete Payment

Participants can make one-time payment easily using options such as:

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Eligibility

Academic Criteria
Selection Criteria
  • Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’ for each programme.
  • Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’ for each programme.

Selections will be based on candidates’ profiling.

IIM Kozhikode's Eminent Facilitators

Atanu Adhikari

Programme Chair and Lead Instructor Atanu Adhikari

Professor - IIM Kozhikode

Geetha M

Geetha M

Professor

Shovan Chowdhury

Shovan Chowdhury

Professor

Joffi Thomas

Joffi Thomas

Associate Professor

Deepak S Kumar

Deepak S Kumar

Associate Professor

Arqum Mateen

Arqum Mateen

Associate Professor

AISHWARYA RAMASUNDARAM

Aishwarya Ramasundaram

Assistant Professor

* Note : The above list of faculty is partial.

Certification

  • Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’ for each programme.
  • Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’ for each programme.

Advance Strategy
Advanced Analytics

Advanced Strategy and Analytics for Products and Marketing

Acquire a holistic orientation of product and marketing strategy concepts, build practical skills, and make successful decisions. Upskill to learn the fundamentals of product and marketing strategy.

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