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Duration 09 Months
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Programme Fee INR 1,80,000/- + GST
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Eligibility Graduate with 3+ Years Experience

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#5 Ranked

NIRF Rankings 2022: Management

Mode

Live Online

Programme Overview

The Professional Certificate Programme in Digital Marketing for Performance & Growth is designed with a primary focus on practical and actionable applications and strategic decision-making and offers a unique learning experience that can help professionals become proficient in the field with a diverse set of pedagogies, holistic learning approach, etc.


Programme Highlights
You Will Learn
Industry-Led Pedagogy
Certification of Completion

Certification of Completion

Executive Alumni Status

Executive Alumni Status

Complete digital immersion

Complete digital immersion

Experienced faculties from Academia and Industry

Experienced faculties from Academia and Industry

360-degree approach in marketing to digital consumers

360-degree approach in marketing to digital consumers

Different perspectives of Digital World Different perspectives of Digital World
Key principles of performance marketing and growth Key principles of performance marketing and growth
Key metrics of digital marketing campaigns Key metrics of digital marketing campaigns
Developing ROI-focused strategy Developing ROI-focused strategy
Tools and techniques used to market to consumers Tools and techniques used to market to consumers
Case Studies Case Studies
Hands-On-Exercises Hands-On-Exercises
Simulations Simulations
Classroom Activities Classroom Activities
Live Project Live Project
Learn More

Programme Content


Understanding the Digital World
The Digital Consumer Journey
Marketing in a Digital World
Publishers, Advertisers, and Ad-networks
Introduction to Digital Marketing Tools
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Display Advertising
Social Media Marketing
Content Marketing
Digital Marketing Analytics
ROI/ Performance Marketing
Conversion Rate Optimization (CRO) Strategy
Attribution Modelling Simulation
Digital Branding Strategy
E-Commerce
Mobile Marketing
Online Reputation Management (ORM): Strategy & Execution
Digital Media and Entertainment
Competing in the Digital World
Leveraging MarTech
Using the Metaverse for Performance Marketing and Branding
Recent Development in Digital, & Global Outlook
Capstone Live Project

Admission Fee & Financing

Easy EMI Options Available

Pay in easy monthly installments with our EMI options. No more worrying about finances; start your learning journey today!

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Complete Payment

Participants can make one-time payment easily using options such as:

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Eligibility

Academic Criteria
Who Can Attend?
Selection Criteria
  • Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
  • By the Programme start date (Technical Orientation), the candidate should have a minimum of 03 years of work experience (after graduation).

  • Early career professionals who wish to take up a career in Digital Marketing.
  • Mid-career professionals who manage marketing activities.
  • Industry leaders who take strategic business decisions.
  • Business owners who want to leverage digital marketing for growth.
  • Aspiring entrepreneurs of digital businesses.

Selection will be based on the candidate’s profiling.

IIM Kozhikode’s Eminent Facilitators

Prof. Dharun Kasilingam

Prof. Dharun Kasilingam

Programme Chair and Assistant Professor in Marketing Management, IIM Kozhikode

Prof. Priya Narayanan

Prof. Priya Narayanan

Assistant Professor, Marketing Management

Prof. Sreejesh S.

Prof. Sreejesh S.

Associate Professor, Marketing Management

Certification

  • After fulfilling the necessary requirements, participants will be granted the esteemed Executive Alumni Status by IIM Kozhikode (*The benefits of executive alumni status are at the discretion of IIM Kozhikode).
  • IIM Kozhikode offers a certificate in “Professional Certificate Programme in Digital Marketing for Performance & Growth” to participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’.
  • Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’.
Succesfully Completed

Professional Certificate Programme in Digital Marketing for Performance & Growth

With this programme, working professionals will gain expertise in Digital Marketing and Growth Hacking, refine their calibre with a unique learning experience, live projects and much more.

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