Programme Overview
Fast-track your career as a digital maverick by pursuing the Professional Certificate Programme in Digital Marketing for Performance & Growth offered by IIM Kozhikode. This comprehensive programme equips professionals with the skills needed to excel in digital marketing and growth hacking. The programme covers the essential fundamentals of performance marketing and growth tactics and strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and other tactics. With a primary focus on practical and actionable applications and strategic decision-making, this programme offers a unique learning experience that can help professionals become experts in the field. To ensure holistic learning, a diverse set of pedagogies, including tool workshops, case discussions, simulations, live projects, etc., will be used in the class. From developing a successful marketing strategy to tracking and optimizing results, this program will equip professionals with the skills and knowledge they need to succeed in the fast-growing world of performance marketing and growth.
Certification of Completion from IIM Kozhikode
Executive Alumni Status - IIM Kozhikode
Complete digital immersion
Live project ensures holistic learning
Faculties from academia and industry with immense experience
360-degree approach in marketing to digital consumers
Unique proven pedagogies specifically developed for Digital Marketing courses
Leveraging new immersive tools and technologies in the growing digital landscape
2 Days In-Campus Immersion
Note- *In-Campus Modules are mandatory
Hear from our Alumni
Ms. Shipra Mishra
Senior Executive Marketing,
GOIP Global Services Pvt. Ltd.
The trigger for joining this Digital Marketing for Performance and Growth programme was my belief in continuous learning and my desire to delve deeply into digital marketing. This programme complements my career aspirations by providing expertise in overall marketing and better opportunities. Three specific features that significantly impacted my career were the interactive classes, real-life examples, and group activities. I would recommend this program to aspiring participants because of the brilliant professors and the interactive learning environment at IIM Kozhikode. My experience with Jaro Education has been positive, and I appreciate their technology partnership.
Programme Content
*The above list is indicative and is subject to IIM Kozhikode’s discretion.
Admission Fee & Financing
Easy EMI Options Available
Pay in easy monthly installments with our EMI options. No more worrying about finances; start your learning journey today!
Complete Payment
Participants can make one-time payment easily using options such as:
Eligibility
- Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
- By the Programme start date (Technical Orientation), the candidate should have a minimum of 02 years of work experience (after graduation).
- Early career professionals who wish to take up a career in Digital Marketing.
- Mid-career professionals who manage marketing activities.
- Industry leaders who take strategic business decisions.
- Business owners who want to leverage digital marketing for growth.
- Aspiring entrepreneurs of digital businesses.
- Selection will be based on the candidate’s profiling.
Programme Chair
PROF. DHARUN KASILINGAM
Assistant Professor,
Marketing Management,
IIM Kozhikode
Certification
- After fulfilling the necessary requirements, participants will be granted the esteemed Executive Alumni Status by IIM Kozhikode (*The benefits of executive alumni status are at the discretion of IIM Kozhikode).
- IIM Kozhikode offers a certificate in “Professional Certificate Programme in Digital Marketing for Performance & Growth” to participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’.
- Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’.
Professional Certificate Programme in
Digital Marketing for Performance and Growth
- IIM Kozhikode
With this programme, working professionals will gain expertise in Digital Marketing and Growth Hacking, refine their calibre with a unique learning experience, live projects and much more.
Apply Now