Programme Overview
The hyper-connected world is causing transformative change and shifting global business power. IIM Nagpur offers a 9-month PG Certificate Programme in Digital Strategy and Marketing Analytics for executives to develop skills and become leaders in innovative organizations. This interdisciplinary programme enhances industry know-how and adopts multiple teaching methods for future readiness.
PG Certificate & Alumni Status - IIM Nagpur
Learn from IIM Nagpur Faculty & Industry Experts
Case Study-Based Learning
Digital Markstrat Simulation
Chamber Consulting Sessions*
*Conducted course-wise subject to faculty’s discretion and availability.
Hear from our Alumni
Mr. Rajat Gupta
GM - Marketing & Communications,
Goldi Solar
Excited to be a part of this reputed institute; the modules and curriculum are giving us exposure to the blend of new techniques in today’s competitive world. Learning from faculty from IIMs is truly wonderful. They understand all the challenges of working professionals and help us accelerate our know-how through this programme. It has given the flexibility to manage work-life balance and scale on the career.
Ms. Barkha Agarwal
Founder,
Ridhan Retails
The main reason for joining this programme was to upskill me to acquire the framework for my startup business. The faculty is always ready to help us with developing the fundas that provide us with the core strategies of this wide curriculum, Initially, I was sceptical about joining this intake, but Jaro’s admission counsellor helped with a thorough understanding that the programme will help us grooming our key skill in the digital world.
Previous Cohort of Stellar Professionals
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Programme Content
Module 1
Fundamentals of Marketing - 1
Fundamentals of Marketing - 2
Marketing in a Digital World
Digital Marketing Tools and Techniques - 1
Design Thinking for Product Development
Module 2
Services Marketing
Pricing Analytics
Integrated Marketing Communications
Sales and Omni Channel Marketing
Module 3
Qualitative Consumer Insights and Analytics
Brand Management
Digital Marketing Tools and Techniques - 2
Strategic Marketing
Module 4
Consumer Insights and Analytics
Digital Marketing Tools and Techniques - 3
Digital Marketing Tools and Techniques - 4
Marketing Analytics/Digital Marketing Strategy Simulation: Digital MarkStrat
Dissertation presentations and concluding the course
Admission Fee & Financing
Easy EMI Options Available
Pay in easy monthly installments with our EMI options. No more worrying about finances; start your learning journey today!
Complete Payment
Participants can make one-time payment easily using options such as:
Eligibility
- Graduation degree with 50% marks or equivalent from a recognized university (national or international).
- Work experience of 3 years minimum.
- Working Professionals, entrepreneurs, owners, etc. interested in upskilling in the digital strategy and marketing field.
- Marketing professionals seeking to enhance their digital strategy skills.
- Business owners looking to leverage digital marketing for growth.
- Advertising executives interested in maximizing ROI through data-driven approaches.
- Sales professionals eager to understand market trends.
- Entrepreneurs aiming to develop effective digital marketing strategies for their ventures.
- Candidates will be shortlisted based on their profiles.
IIM Nagpur’s Eminent Facilitators
Prof. Varsha Khandker
Programme Director, DMA 004
Associate Professor, Marketing, IIM Nagpur
10+ years of experience
Prof. Yatish Joshi
Programme Director, DMA 004
Assistant Professor, Marketing, IIM Nagpur
10+ years of experience
Certification
Successful completion and fulfilment of programme requirements entitle individuals to IIM Nagpur's "Post Graduate Certificate in Digital Strategy and Marketing Analytics." Apply for the DMA Programme now to earn this prestigious certification.
Post Graduate Certificate Programme in Digital Strategy and Marketing Analytics
This digital strategy marketing analytics course will develop your industry know-how to equip you with contemporary marketing skills and thought, empowering you to become a leader who drives innovation in leading-edge organisations.
Apply Now