Programme Overview
In today's digital age, effective digital and social media marketing is crucial for organizations to expand their reach and profitability. Major brands, start-ups, SMEs, and individuals are building their online presence across platforms like Facebook, Instagram, LinkedIn, and YouTube. As digital marketing becomes essential to modern strategies, professionals must develop expertise in these areas. Through case studies, simulations, and hands-on learning, participants will gain the skills to align business objectives with digital and social media strategies.
Executive Alumni status
3 Days of Campus Immersion
150 Hours of Learning
Practical Sessions by Industry Experts
Hear from our Alumni
Previous Cohort of Stellar Professionals
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Note: All products and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
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Programme Content
Basic Marketing
Consumer Behavior
Basics Of Digital Marketing
Search Marketing
On-Page SEO
Off-Page SEO
Search Engine Marketing
Google AdWords
Website Creation And Management
Google Analytics
Google Tag Manager
Social Media Marketing
Game Of Like And Share
Linking Up For B2B
Online Storytelling
Hashtag World
YouTube Marketing
Contemporary Social Media Marketing Tools
Measuring Campaign Success With ROAS And ROI
Digital And Social Media Analytics
Mobile Marketing
Affiliate Marketing
Influencer Marketing
Blogger Outreach
Online Aggregator
Content Marketing
Design Thinking
Email/Catalog Marketing
Digital Transformation Of The Business
Unlock New Age Tools & Techniques
Note: The above list is indicative.
Admission Fee & Financing
Easy EMI Options Available
Pay in easy monthly instalments with our EMI options. No more worrying about finances; start your learning journey today!
Complete Payment
Participants can make one-time payment easily using options such as:
Eligibility
- Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline with a minimum of 1 year of work experience after graduation. Diplomas are not accepted.
- Marketing Manager
- Brand Manager
- Digital Marketers
- Startups
- Academician
- Selections will be based on a detailed profile of the candidate, written in their own words, elaborating on their academic record, profile, designation, salary, roles, responsibilities, job description, and a write-up on “Expectations from the Programme.”
Our Eminent Facilitators
Prof. Amit Shankar
Programme Chair and Associate Professor
Marketing
Prof. Pankaj Vishwakarma
Programme Chair and Assistant Professor
Marketing
Prof. Preeti Virdi
Assistant Professor
Marketing
Prof. Malavika R Harita
Adjunct Faculty at IIM Visakhapatnam
Prof. Jyotsna JH
Assistant Professor
Marketing
Note: The list of faculty is partial.
Certification
- Participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’ – “Post Graduate Certificate in Digital Marketing & Growth”.
- A certificate of completion will be awarded for 70% attendance and a 50% score on the assessment. Others will receive a certificate of participation.
Post Graduate Certificate in Digital Marketing & Growth
- IIM Visakhapatnam
With the growing demand for organisations to expand their reach, using digital and social marketing strategies has become a critical component. Acquire comprehensive expertise to connect business objectives with digital strategies through this interactive programme by IIM Visakhapatnam.
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