Programme Overview
The Executive Programme in Brand Management, led by eminent faculty from IIT Delhi and industry experts, delivers a holistic learning journey through interactive online sessions. The curriculum, tailored to meet industry demands, focuses on practical knowledge. Participants will acquire exposure through a blend of lectures, case studies, panel discussions, and projects, gaining both theoretical expertise and practical experience.
Programme Highlights
You Will Learn
Industry-Led Pedagogy
Certificate of Successful Completion from CEP, IIT Delhi
Live Interactive Sessions by
IIT Delhi Faculty
Rigorous Pedagogy
Programme Content
Module 1- Introduction to Branding
Evolution and Concepts
Module 2 – Brand Management Framework Components
An overview of the inputs
An overview of outputs
Looking at the brands through the brand management framework
Module 3 – Consumer Adoption and Marketing Warfare Strategies for Branding
Understanding consumer behaviour
Understanding brand positioning
Strategic square- the Warfare strategies
Module 4 – Brand Communication
Visual merchandising
Integrated marketing communication
Module 5 – Branding Challenges
Potential pitfalls in branding a product
Bottlenecks and critical decision-points
Module 6 – Brand Innovation and New Product Development
Brand innovations at different stages of product lifecycle
Module 7 – Strategic Brand Management
Branding strategies
Module 8 – Brand Repositioning
Evaluating brand positioning
Strategies to reposition a brand
Module 9 – Luxury Brand Management
An overview of luxury brands and their perceived value
Branding strategies in luxury industry
Module 10 – Global Branding
Building multi-national brands
Global branding strategies
Module 11 – Digital Branding – Concept Introduction
Leveraging digital channels for brand building
An overview of Digital marketing tools
Module 12 – Brand Management Framework
Developing a brand using the brand management framework
Module 13 – Brand Hierarchies and Portfolios
Defining the hierarchy of brands
Product and brand portfolios
Module 14 – Brand molecule
Brand classification as lead, strategic and support brands
Relationships of brands and their degrees of control
Module 15 – Brand Leadership and Organisational Culture
Strategies for brand leadership
Internal marketing and integration of organisational culture with the brand
Module 16- Digital Branding
Consumer Analytical framework
Customer journey analysis
Introduction of tools and techniques
Module 17-Brand Performance Analytics
Types of analytics
Key performance indicators
Introduction to tools and techniques
Module 18- Branding and corporate communication
Brand Communication
Internal branding
Public Relations and branding
Capstone Project
Synthesis of programme’s learnings into a brand building capstone project.
Note:
- This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
Admission Fee & Financing
Easy EMI Options Available
Pay in easy monthly installments with our EMI options. No more worrying about finances; start your learning journey today!
Complete Payment
Participants can make one-time payment easily using options such as:
- Payment of fees should be submitted in the IIT Delhi CEP account only, and the receipt will be issued by the IIT Delhi CEP account for your records.
- Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.
Eligibility
Academic Criteria
Who Can Attend?
Selection Criteria
Assessment Criteria
Attendance
- Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline.
- Ideal for early to mid-career professionals working in branding and marketing, etc.
- Perfect for aspiring digital marketers.
- Valuable for senior marketing leaders.
- Suitable for career transitioners in branding.
- Founders and Entrepreneurs interested in strategic brand management.
- Screening and selection will be done by IIT Delhi.
- Assessment will be based on the Capstone Project (100%).
- Minimum of 70% attendance is mandatory.
Programme Co-ordinator
Dr. Mahim Sagar
Professor and Head of Department,
Department of Management Studies,
Indian Institute of Technology Delhi
Certification
- You will be awarded a ‘Certificate of Successful Completion’, if you obtain 50% aggregate marks in the evaluation components and maintain a minimum attendance of 70% in lectures and tutorials.
- Participants who are unable to score 50% marks in the evaluation but maintain a minimum attendance of 70% will be eligible for the ‘Participation Certificate’.
- The above e-certificate is for illustrative purposes only and the format of the certificate may be changed at the discretion of IIT Delhi.
- Only e-certificate will be provided and it will be issued by CEP, IIT Delhi.
- The organising department of this programme is the Department of Management Studies, IIT Delhi.
Executive Programme in Brand Management
This programme empowers learners with the essential skills to thrive in the ever-evolving domain of brand management.
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