Executive Programme in Brand Management
Programme by CEP, IIT Delhi

Programme Overview

The Executive Programme in Brand Management, led by eminent faculty from IIT Delhi and industry experts, delivers a holistic learning journey through interactive online sessions. The curriculum, tailored to meet industry demands, focuses on practical knowledge. Participants will acquire exposure through a blend of lectures, case studies, panel discussions, and projects, gaining both theoretical expertise and practical experience.

Programme Highlights

You Will Learn

Industry-Led Pedagogy

Certificate of Successful Completion from CEP, IIT Delhi

Live Interactive Sessions by
IIT Delhi Faculty

Rigorous Pedagogy

Utilise Environmental Opportunities strategically

Devise Appropriate Brand Strategies

Stakeholder Management Mastery for Brands

Strategic Brand Portfolio Optimisation

Industry-oriented Insights

Case studies Driven Learning

Peer-to-peer Learning through Capstone Project

Panel Discussion

Guest Lectures

Programme Content

Module 1- Introduction to Branding

Module 2 – Brand Management Framework Components

Module 3 – Consumer Adoption and Marketing Warfare Strategies for Branding

Module 4 – Brand Communication

Module 5 – Branding Challenges

Module 6 – Brand Innovation and New Product Development

Module 7 – Strategic Brand Management

Module 8 – Brand Repositioning

Module 9 – Luxury Brand Management

Module 10 – Global Branding

Module 11 – Digital Branding – Concept Introduction

Module 12 – Brand Management Framework

Module 13 – Brand Hierarchies and Portfolios

Module 14 – Brand molecule

Module 15 – Brand Leadership and Organisational Culture

Capstone Project

Note:

• This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.

Admission Fee & Financing

Easy EMI Options Available

Pay in easy monthly installments with our EMI options. No more worrying about finances; start your learning journey today!

Complete Payment

Participants can make one-time payment easily using options such as:

Internet Banking

Credit/Debit Card

INR 1,20,000/-
+ 18% GST

• Payment of fees should be submitted in the IIT Delhi CEP account only, and the receipt will be issued by the IIT Delhi CEP account for your records.
• Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.

Programme Co-ordinator

Dr. Mahim Sagar

Professor and Head of Department,
Department of Management Studies,
Indian Institute of Technology Delhi

Certification

• You will be awarded a ‘Certificate of Successful Completion’, if you obtain 50% aggregate marks in the evaluation components and maintain a minimum attendance of 70% in lectures and tutorials.
• Participants who are unable to score 50% marks in the evaluation but maintain a minimum attendance of 70% will be eligible for the ‘Participation Certificate’.

• The above e-certificate is for illustrative purposes only and the format of the certificate may be changed at the discretion of IIT Delhi.
• Only e-certificate will be provided and it will be issued by CEP, IIT Delhi.
• The organising department of this programme is the Department of Management Studies, IIT Delhi.