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Duration 06 Months
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Programme Fee INR 1,10,000/- + GST
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Eligibility Any Graduate
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2nd Rank

as per QS World
University Rankings
(2024)
in India

2nd Rank

as per NIRF India
Engineering Rankings (2023)

3rd Rank

as per NIRF India Rankings (2023)
Overall

5th Rank

as per NIRF India
Management
Rankings (2023)

Batch

02

Live Lectures By IITD Faculty

Programme Overview

The pandemic has spurred a focus on healthcare and well-being, leading to an increase in medical apps, telemedicine tech, and smart wearables. This creates a unique opportunity for new start-ups and entities to enter the market. Professionals seeking to upskill through the healthcare management courses can opt for IIT Delhi's Executive Programme in Healthcare Entrepreneurship, and Management is designed for graduates and professionals to learn about developing, testing, marketing, and managing innovative healthcare products and services.


Programme Highlights
You Will Learn
Industry-Led Pedagogy
Certificate from prestigious

Certificate from prestigious CEP, IIT Delhi

Top-tier academicians from CEP

Top-tier academicians from CEP, IIT Delhi

Holistic curriculum covering concepts & applications

Holistic curriculum covering concepts & applications

Rich peer group learning and networking

Rich peer group learning and networking

Innovate healthcare with a customer focus Innovate healthcare with a customer focus
Master process-oriented design thinking Master process-oriented design thinking
Excel in healthcare prototyping and testing Excel in healthcare prototyping and testing
Develop branding, pricing, sales, and go-to-market skills Develop branding, pricing, sales, and go-to-market skills
Learn key commercialization concepts and regulations Learn key commercialization concepts and regulations
Build a foundation for biomed/biotech engineering and management Build a foundation for biomed/biotech engineering and management
Launch successful healthcare start-ups Launch successful healthcare start-ups
Project Project
Hands-on experience Hands-on experience
4 Capstone Project Assignments
Learn More

Programme Content


I. Conception


Basics – What is entrepreneurship? What is a product? What is the difference between product and service?
Healthcare problems and unmet need – Current health related challenges-pre and post pandemic, existing solutions, product, and service requirements
Empathy, Personas, User Stories – stepping into consumers’ shoes and understanding medical issues
Identifying New Opportunities in Healthcare Innovation using Data – market gap
Understanding healthcare policies and strategies
Market Research for Healthcare Product or Service Development – How to conduct market research?
Idea Generation & Need Analysis – Source, evaluate ideas
Concept testing using Surveys-Customer Discovery: template, evaluate the value proposition
Design Thinking for B2C, B2B Products and Services
Competition Analysis and Product Market Fit

II. Design


Product Design Process - 7 Stages
Healthcare Product Specifications and Features - I
Healthcare Product Specifications and Features - II (Contd.)
Visual Design Elements – Branding elements
User experience (UX) and User Interface (UI) design
Introduction to Medical App Development
Quality Engineering and Iterative design optimization. Design for Manufacturing
Computational Tools used in Design and Analysis of Healthcare Products

III. Prototyping


Minimum Viable Products (MVP)
Types of MVP
Prototype development for Physical and Digital Healthcare Products, and Services
Wireframing
Manufacturing Techniques – Additive (3D Printing), Subtractive, biochemical, multi-scale
Material Selection for Healthcare Product Prototyping
Role of Robotics and Automation in Prototyping
Prototype Functionalization using Electronics and Instrumentation, Role of AI/ML
Prototype-to-Product and Mass Production
Medical App Prototyping- Hands-on on Figma

IV. Testing


Usability Testing
Simulated Test Marketing
Beta Testing
Material Testing and Characterization
Role of AI/ML in Healthcare Product Development and Testing
Ethics, Testing on Animal Models and Human Subject
Clinical Testing Methods
Regulations and Standards: ISO

V. Sales and Marketing


Branding, Brand Awareness, Consumer Brand Knowledge
Human Behaviour Management
Product-line Decisions (extension, reduction), Product Category expansion
Pricing Model and Strategy
Segmentation | Target | Positioning
Sales Forecasting
Distribution Channels
Lead Generation-Role of Contacts and Social Media
Customer Acquisition and Retention

VI. Commercialization


Introduction to Business Model Canvas
Funding Requirement and Avenues
Team Building and Collaborations
Intellectual Property and Trademarks
Ethical and Legal Implications in Healthcare Industry
Market Competition and Creating Barriers to Entry
Deployment and Distribution Strategy
Launching of Start-up: Rules and Steps
Scale-up Model and Sustainable Growth Plan
Healthcare Quality Management

Project(s)


Bootstrapped development of 1 Product or Service per participant, with a tested deployment, marketing, and go-to-market commercialization plan. Will include expertise from top hospitals such as AIIMS.

Note:

  • This is an indicative list of modules, projects, tools and is subject to change as per IIT Delhi’s discretion.
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Explore Tools and Libraries in the Healthcare Space

Investment UI-UX coding machin-learning AI-chip

Admission Fee & Financing

Easy EMI Options Available

Pay in easy monthly installments with our EMI options. No more worrying about finances; start your learning journey today!

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Complete Payment

Participants can make one-time payment easily using options such as:

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  • Payment of fees should be submitted in the IIT Delhi CEP account only, and the receipt will be issued by the IIT Delhi CEP account for your records.
  • Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.

Eligibility

Academic Criteria
Who Can Attend?
Selection Criteria
  • Must have a bachelor’s degree.
  • Prior work experience or a certificate of completion of an internship or project is desirable.

  • Graduates willing to launch healthcare start-ups.
  • Biomedical/Biotech engineer, researcher, or entrepreneur.
  • Medical professionals (doctors and medical practitioners).
  • Students in healthcare-related areas, who are keen on lab-to-market transfer of technology.

    Applications will be reviewed based on the eligibility and subsequent shortlisting process as laid down by the Programme Coordinator.

Our Eminent Facilitators

Prof. Arnab Chanda

Prof. Arnab Chanda

Assistant Professor in the Centre for Biomedical Engineering, IIT Delhi

Prof. Biswarup Mukherjee

Prof. Biswarup Mukherjee

Assistant Professor at the Center for Biomedical Engineering, IIT Delhi

Certification

  • Participants will be awarded a Completion Certificate if they obtain 60% aggregate marks in the evaluation components and maintain a minimum attendance of 70% in lectures and tutorials.
  • Participants who are unable to score 60% marks in the evaluation will be eligible for the Participation Certificate if their attendance is above 70%.
  • The organising department for this programme is the Centre for Biomedical Engineering
  • Only e-certificates will be issued by CEP, IIT Delhi, as per the sample.
IIT Delhi Certificate

Executive Programme in Healthcare Entrepreneurship and Management

Scale up your career in the dynamic and global AI-driven healthcare space by pursuing a programme by CEP, IIT Delhi.

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