Executive Programme in Healthcare Entrepreneurship and Management

Programme Overview

The pandemic has spurred a focus on healthcare and well-being, leading to an increase in medical apps, telemedicine tech, and smart wearables. This creates a unique opportunity for new start-ups and entities to enter the market. Professionals seeking to upskill through the healthcare management courses can opt for IIT Delhi's Executive Programme in Healthcare Entrepreneurship, and Management is designed for graduates and professionals to learn about developing, testing, marketing, and managing innovative healthcare products and services.

Programme Highlights

You Will Learn

Industry-Led Pedagogy

Certificate from prestigious CEP, IIT Delhi

Top-tier academicians from CEP, IIT Delhi

Holistic curriculum covering concepts & applications

Projects, and Hands-on experience

Rich peer group learning and networking

Innovate healthcare with a customer focus

Master process-oriented design thinking

Excel in healthcare prototyping and testing

Develop branding, pricing, sales, and go-to-market skills

Learn key commercialization concepts and regulations

Build a foundation for biomed/biotech engineering and management

Launch successful healthcare start-ups

Project

Hands-on experience

Assignments

Learn More

Hear from our Alumni

Dr. Hetvi Shah

Founder's Office
TeachSpoon Edtech Pvt. Ltd.

With four years of experience in corporate healthcare and a background in dentistry, I recognized the need to formalize my business knowledge and enhance my strategic skills. The Executive Programme in Healthcare Entrepreneurship by IIT Delhi, facilitated by Jaro Education, provided an ideal platform for upskilling while continuing my corporate journey. IIT Delhi's faculty brought immense expertise, making the curriculum's combination of healthcare management and entrepreneurship highly relevant. Key highlights included project and pitch deck preparation, which I regularly use in my role, and analyzing healthcare business models for a deeper understanding of market dynamics. While Jaro Education's programme support was adequate, there’s room for improvement in enhancing the interactive experience and alumni network.

Programme Content

I. Conception

Basics – What is entrepreneurship? What is a product? What is the difference between product and service?

Healthcare problems and unmet need – Current health related challenges-pre and post pandemic, existing solutions, product, and service requirements

Empathy, Personas, User Stories – stepping into consumers’ shoes and understanding medical issues

Identifying New Opportunities in Healthcare Innovation using Data – market gap

Understanding healthcare policies and strategies

Market Research for Healthcare Product or Service Development – How to conduct market research?

Idea Generation & Need Analysis – Source, evaluate ideas

Conception of Healthcare Products: The Doctor's Perspective

Concept testing using Surveys-Customer Discovery: template, evaluate the value proposition

Design Thinking for B2C, B2B Products and Services

Competition Analysis and Product Market Fit

II. Design

Product Design Process - 7 Stages

Healthcare Product Specifications and Features - I

Healthcare Product Specifications and Features - II (Contd.)

Visual Design Elements – Branding elements

User experience (UX) and User Interface (UI) design

Introduction to Medical App Development

Quality Engineering and Iterative design optimization. Design for Manufacturing

Computational Tools used in Design and Analysis of Healthcare Products

III. Prototyping

Minimum Viable Products (MVP)

Types of MVP

Prototype development for Physical and Digital Healthcare Products, and Services

Wireframing

Manufacturing Techniques – Additive (3D Printing), Subtractive, biochemical, multi-scale

Material Selection for Healthcare Product Prototyping

Role of Robotics and Automation in Prototyping

Prototype Functionalization using Electronics and Instrumentation, Role of AI/ML

Prototype-to-Product and Mass Production

Medical App Prototyping- Hands-on on Figma

IV. Testing

Usability Testing

Simulated Test Marketing

Beta Testing

Material Testing and Characterization

Role of AI/ML in Healthcare Product Development and Testing

Ethics, Testing on Animal Models and Human Subject

Clinical Testing Methods

Regulations and Standards: ISO

V. Sales and Marketing

Branding, Brand Awareness, Consumer Brand Knowledge

Human Behaviour Management

Product-line Decisions (extension, reduction), Product Category expansion

Pricing Model and Strategy

Segmentation | Target | Positioning

Sales Forecasting

Distribution Channels

Lead Generation-Role of Contacts and Social Media

Customer Acquisition and Retention

VI. Commercialization

Introduction to Business Model Canvas

Funding Requirement and Avenues

Team Building and Collaborations

Intellectual Property and Trademarks

Ethical and Legal Implications in Healthcare Industry

Market Competition and Creating Barriers to Entry

Deployment and Distribution Strategy

Launching of Start-up: Rules and Steps

Scale-up Model and Sustainable Growth Plan

Healthcare Quality Management

Project(s)

Bootstrapped development of 1 Product or Service per participant, with a tested deployment, marketing, and go-to-market commercialization plan. Will include expertise from top hospitals such as AIIMS.

Note:

This is an indicative list of modules, projects, tools and is subject to change as per IIT Delhi’s discretion.

Download Brochure

Explore Tools and Libraries in the Healthcare Space

Admission Fee & Financing

Easy EMI Options Available

Pay in easy monthly installments with our EMI options. No more worrying about finances; start your learning journey today!

Complete Payment

Participants can make one-time payment easily using options such as:

Internet Banking

Credit/Debit Card

INR 1,20,000/-
+ GST

Payment of fees should be submitted in the IIT Delhi CEP account only, and the receipt will be issued by the IIT Delhi CEP account for your records.
Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.

Eligibility

Academic Criteria

Who Can Attend?

Selection Criteria

Must have a bachelor’s degree.
Prior work experience or a certificate of completion of an internship or project is desirable.

Graduates willing to launch healthcare start-ups.
Biomedical/Biotech engineer, researcher, or entrepreneur.
Medical professionals (doctors and medical practitioners).
Students in healthcare-related areas, who are keen on lab-to-market transfer of technology.

Applications will be reviewed based on the eligibility and subsequent shortlisting process as laid down by the Programme Coordinator.

Our Eminent Facilitators

Prof. Arnab Chanda

Associate Professor at the Center for Biomedical Engineering, IIT Delhi

Prof. Biswarup Mukherjee

Assistant Professor at the Center for Biomedical Engineering, IIT Delhi

Certification

Participants with Grades > 60% and Attendance > 70% will get completion certificates. Rest of the participants with Grades
< 60% and Attendance >50% will get participation certificates. No certificates will be issued for participants with below 50% attendance.
The organising department for this programme is the Centre for Biomedical Engineering
Only e-certificates will be issued by CEP, IIT Delhi, as per the sample.