Post Graduate Certificate Programme in Strategic Product Management
-Programme by CEC, IIT Roorkee

Programme Overview

The Post Graduate Certificate Programme in Strategic Product Management at IIT Roorkee is a 5-month immersive programme designed to equip professionals with end-to-end product management expertise. Covering product strategy, user research, analytics, AI integration, business models, and GTM strategies, it blends theory with hands-on learning. A key highlight is the Build Your Own Product (BYOP) initiative, where participants develop real-world solutions under expert mentorship. The curriculum includes industry tools like JIRA, Figma, and Google Analytics, alongside case studies and sessions with industry leaders. With a mandatory campus immersion, this programme prepares learners to drive product innovation and business growth effectively.

Program Highlights

You Will Learn

Industry-Led Pedagogy

New-age Product Management Programme

3-4 Days Campus Immersion (Mandatory)

Certification from CEC, IIT Roorkee

Build Your Own Product

Case-Study Driven Learning

Gain expertise in product lifecycle management from ideation to execution.

Develop data-driven decision-making skills with analytics.

Understand how to build and launch successful products.

Learn to implement AI-driven solutions in product management.

Master industry tools and frameworks for roadmaps and GTM strategies.

Get hands-on experience with a Build Your Own Product (BYOP) project.

Prepare for product management job interviews.

BYOP Assignment

Case-Based Learning

Hands-on Sessions

Sessions by Industry Experts

Live Interactive Sessions

Programme Curriculum

Module 1: Welcoming You to the World of Product Marketing and Strategy

Module 2: Introduction to Product Management

Module 3: Mechanics of User Research

Module 4: Essentials of Product Analytics

Module 5: Execution of Build Your Own Product with Mentors (BYOP)

Module 6: Crafting Effective Product Roadmaps and Executing Product Deliveries

Module 7: Tech Essentials for Product Managers

Module 8: Basics of Business Models and the Business Model Canvas

Module 9: Go-to-Market (GTM) Strategies

Module 10: Branding Lessons for Product Managers and Creating Story Brands

Module 11: Interview Preparation

Note: This is an indicative list of courses and is subject to change at IIT Roorkee’s discretion.

Admission Fee and Financing

Easy EMI Options Available

Pay in easy monthly instalments with our EMI options. No more worrying about finances; start your learning journey today!

Full Payment

Participants can make one-time payment easily using options such as:

Internet Banking

Credit/Debit Card

INR 1,40,000/- + GST

Know The Facilitators

Prof. Sourabh Arora

Assistant Professor – Marketing,
DoMS, IIT Roorkee

Prof. Kalpak Kulkarni

Assistant Professor – Marketing,
DoMS, IIT Roorkee

Ms. Aditi

BTech – Computer Science
NIT Bhopal

Hear from the Facilitator

Certification

To certify this programme, candidates must satisfy the evaluation criteria (60% in overall assessment) and the attendance criteria (75% of all sessions).