Post Graduate Certificate Programme in Product & Brand Management - IIM Nagpur
- Mode
Direct to Device (D2D) with Campus Immersion
- Course Duration
10 Months
- Eligibility
Minimum 2 years of experience after graduation
- Commencement Date
19th April 2026
- Application Closure Date
Closing Soon
- Session Timings (Sunday)
10:00 AM to 1:00 PM
Programme Overview
The Post Graduate Certificate Programme in Product & Brand Management from IIM Nagpur equips you with the essential skills to build customer-focused products and strong, competitive brands. The programme covers the full spectrum of product management—from understanding customer needs and creating value-driven products to mastering New Product Development, Go-to-Market strategies, product line analysis, extensions, and lifecycle management.
Ideal for aspiring product managers, brand strategists, and marketing professionals, this programme provides a solid foundation to advance your career in product and brand leadership.
Admission Criteria
Eligibility Criteria
- Bachelor’s Degree (any specialization)/ Diploma 10+2+3 with a minimum 50% aggregate marks from a recognized university.
- Minimum 2 years of work experience.
Who Should Attend?
This programme is designed for ambitious executives who want to build a strategic, product-led mindset that fuels business growth and brand impact. It is ideal for:
- Mid to senior-level professionals involved in product development, product management, product strategy, or any function contributing to the product lifecycle—directly or indirectly.
- Professionals managing products or brands who want to elevate their decision-making and market influence.
- Working executives across B2B and B2C sectors, seeking to strengthen their strategic product and brand capabilities.
- Individuals from product, branding, marketing, IT, retail, and consulting domains aiming to upgrade their cross-functional expertise.
- Entrepreneurs, including those running family businesses or start-ups, as well as professionals from banking, financial services, and insurance, looking to leverage product-led strategies to drive sustained growth.
Pedagogical Methodology
*The above is an indicative list of pedagogical approaches, curricula, libraries, and techniques/tools used in the delivery of the intake.
Learning Outcomes
Tools & Platforms You Will Learn
About IIM Nagpur
Established in 2015, the Indian Institute of Management Nagpur (IIMN) aspires to be a leading management institution that shapes management systems, policy and governance through high-quality education, research and industry engagement. Propelled by the pursuit of engaged scholarship, the Institute aims to create value-driven leaders and global managers with strong conceptual foundations and analytical approaches, which help them excel in diverse spheres – be it management, business, policymaking, and public administration, to name a few. IIM Nagpur aims to address the needs of a modern India, connecting aspirations and realities to attain benchmarks that are respected internationally. Our motto, सत्यं च स्वाध्यायप्रवचने च, that is, an inspiring journey towards truth through individual reflection and collective discourse, propels our quest to bridge the gap between abstract knowledge and practice. IIM Nagpur seeks to distinguish itself as an institution that promotes constant industry engagement of a ‘problem-solving’ nature. Executive Education, therefore, is an important thrust area for the Institute. With an array of programmes designed by a faculty body with a stellar record of research, teaching and industry engagement, the Executive Education programme at IIM Nagpur equips managers and executives with the capabilities to perform effectively in their current roles and take up greater challenges through various stages of their careers.
Programme Highlights
Learn from Industry Experts in Product Management
Certificate of Completion from IIM Nagpur
Live classes by highly experienced faculty from IIM Nagpur
3 Days of Campus Immersion
Executive Alumni Status- IIM Nagpur
Rigorous Pedagogy – a blend of case studies, software and simulation
Peer Networking Opportunities
Chamber Consulting Sessions*
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
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Syllabus Breakdown
1. Product Management Foundations
- Introduction to Product Management
- Market research for Product management
- Product documentation (PRD, BRD, MRD)
- Product frameworks (AIDA, ACPRA, AARRR)
2. Product Development & Innovation
- Customer-Centric Product Design
- Product prioritization (KANO, RICE, MoSCoW, Value – effort frameworks)
- Product Development Process
- New Product Development
- Design Thinking & Innovation
- Designing Prototypes, MVPs, Product testing
- Digital product development (Developing user flow, Wireframes, Mockups)
- UX Design
3. Strategic Aspects of Product Management
- Introduction to Product Strategy
- Agile Product Management, MVP, And MDP
- Digital Product Management
- IPR and Legal Aspects of Product Development
- AI for product workflow management, Vibe Coding
4. Product Lifecycle Management
- Product Launch, Pricing and Sales Strategies
- Product Distribution and Support
- Product analytics & Introduction to Product Management Tools
Tools to be covered: Figma, Google Analytics, Microsoft Clarity, Mixpanel, Amplitude, etc.
Note: This is an indicative list of course topics and is subject to change and may be updated or revised as per IIM Nagpur’s discretion.
1. Foundations of Brand Management
- Brands and Brand Management
- Brand Elements
- Brand Strategy
2. Brand Building in the Digital Age
- Brand Loyalty and Brand Positioning
- Value and Branding
- Branding in the Digital Era
- Media Environment of Branding
- E-commerce and Branding
3. Building Successful Brands
- Integrated Marketing for creating Successful Brands
- Managing Brand Performance
- Measuring Brand Equity
4. Advanced Brand Strategies
- Brand Architecture Strategy
Note: This is an indicative list of course topics and is subject to change and may be updated or revised as per IIM Nagpur’s discretion.
Programme Fee Details
- *All the amounts mentioned above are exclusive of GST except application fee (which is inclusive of 18% GST).
Application Fee (including GST)
INR 2,360/-Total Programme Fee (excluding Application Fee)
INR 1,75,000/- + GSTInstalment Pattern
Instalment 1
INR 70,000/- + GST (15th April 2026)Instalment 2
INR 52,500/- + GST (15th July 2026)Instalment 3
INR 52,500/- + GST (15th October 2026)Earn a Career Certificate
- Unlock your career growth with the prestigious Product & Brand Management certificate from IIM Nagpur.
Know the Facilitator
#YouInspireUs
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
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Start Referring Today! Start Referring Today!Frequently Asked Questions
Eligibility typically includes a bachelor’s degree from a recognised university. Working professionals in marketing, product management, sales, or branding roles are ideal candidates.
This program helps you master product development, branding strategies, consumer insights, brand equity, and GTM execution, while earning a prestigious IIM Nagpur certificate.
Yes, the program is designed with a flexible online format, making it ideal for working professionals looking to upgrade their product and brand management skills.
The curriculum covers product strategy, NPD, brand positioning, brand architecture, consumer insights, pricing, analytics, product lifecycle, and digital branding.
The IIM Nagpur PG Certificate Program in Product & Brand Management is a 10-month program with live online sessions and real-world case studies.
Graduates can pursue roles like Product Manager, Brand Manager, Product Marketing Manager, Marketing Strategist, and Brand Consultant.
Yes, learners receive a prestigious PG Certificate from IIM Nagpur upon completing the program.
Program fees vary by batch. Most learners can opt for EMI or flexible payment options. Check the official page for the latest fee details.
You can apply through the official program landing page by submitting your application form, required documents, and completing the screening process.
