Post Graduate Certificate Programme in
Digital Strategy and Marketing Analytics
- IIM Nagpur

Batch No.
4
Course Duration
9 Months
Commencement Date
5th October 2024
Application Closure Date
Closed
Session Timings
Sundays, 10:00 am to 1:00 pm

Programme Overview

The current era of unprecedented environmental dynamism of the hyper-connected world drives transformational change. These ramifications of hyper connectivity are causing power shifts in the global business landscape, making it necessary for emerging managers to develop their capabilities and manage uncertainties in the organization. Learn from the top-ranked institute, IIM Nagpur 9-months PG Certificate Programme in Digital Strategy and Marketing Analytics, curated for working executives aspiring to develop their digital strategy and marketing analytics skills. The Programme helps them transform into passionate advocates and leaders who stimulate innovation in leading-edge organizations. This interdisciplinary programme equips working executives with contemporary strategic marketing competencies and thought. It aims to develop competencies among managers by enhancing their existing industry know-how; making them future-ready. This programme adopts multiple pedagogical methods. This course will aim at developing such competencies among managers, by building on their existing industry know-how, in making them future ready for the industries of today and tomorrow.

Programme Highlights

PG Certificate and Alumni Status

PG Certificate and Alumni Status

9 Months of Blended Learning

9 Months of Blended Learning

Digital Markstrat Simulation

Digital Markstrat Simulation

Learn from IIM Nagpur Faculty & Industry Experts

Learn from IIM Nagpur Faculty & Industry Experts

Case Study Based Learning

Case Study Based Learning

Chamber Consultation Session

Chamber Consultation Session

3 Days Campus Immersion

3 Days Campus Immersion

This programme is for working professionals or middle-level managers desiring to improve their analytical thinking, innovative capability and decision-making skills through business analytics.

Eligibility & Selection

Designed for working professionals qualifying the below criteria:
  • The candidate must hold a graduation degree, with a minimum of 50% marks or equivalent from a recognized university (national or international)
  • Minimum 3 years of work experience

Syllabus Breakdown

  • Introduction to Marketing
  • Concept of Value in Marketing
  • Introducing the concept of 4Ps
  • Introducing the concept of Segmentation, Targeting and Positioning
  • Customer Expectations in a Digital World
  • Product, Markets, Business Models
  • Digital Marketing v/s Traditional Marketing
  • Technologies Used in Digital Marketing
  • Basics of Digital Marketing: Website Design, Elements of Going Digital for a Company
  • Understanding Permission Marketing, Search Engine Optimization: Understanding SEO, On-page Optimization Activities, Off-Page Optimization Activities
  • Website Development, Website Optimization, and Web Analytics
  • Design thinking Elements, Process
  • Introduction to services, service elements, service quality, and important metrics
  • Pricing analytics and important metrics
  • Integrated marketing communication, Communication Mix, Integrating the Brand in communication mix, IMC in an increasing machine (AI) integrated environment
  • Introduction to sales, sales process, sales force management, sales performance metrics
  • Qualitative methods/tools for generating consumer insights
  • Brands, Brand Elements, Brand Management
  • Search Engine Marketing
  • Understanding the differences between search engines, directories, and pay-per-click advertising
  • Key strategies and tactics to maximize search engine effectiveness
  • Google AdWords, AdSense
  • Google Analytics
  • Capturing consumer insights and important metrics
  • Mobile marketing: Key factors in designing and managing Mobile Marketing Campaigns, Essential Mobile Campaign Metrics
  • Social Media Marketing: Use of Social media Platforms for promoting Business
  • Microsite and Blogging as a Digital Marketing tool
  • Developing an ideal online campaign plan
  • Advancements in Digital Marketing: Voice Search, ChatBots, Programmatic Advertisements
  • Understanding the Emergence of NewerPlatforms
  • Applications of AI in Digital Marketing
  • MarTech
  • Designing a Digital Marketing Strategy
  • Marketing Analytics Tools
  • Market Basket Analysis
  • Social Media Analytics Text Mining for decision making
  • Digital Marketing Strategy Simulation
  • Participant dissertations’ presentations
Calender
Case discussions
online-learning
Online lectures
Hands-on simulations
Workshops
Note : *The in person sessions such as Virtual Live Classrooms and Campus immersions are subject to prevailing government rules pertaining to the pandemic. Jaro Education / Institute will keep all candidates updated accordingly.

Programming Languages and Tools Covered

IIM Nagpur

About IIM Nagpur

Established in 2015, the Indian Institute of Management Nagpur (IIMN) aspires to be a leading management institution that shapes management systems, policy and governance through high-quality education, research and industry engagement. Propelled by the pursuit of engaged scholarship, the Institute aims to create value-driven leaders and global managers with strong conceptual foundations and
analytical approach, which helps them excel in diverse spheres – be it management, business, policy making, and public administration, to name a few.

IIM Nagpur’s aim is to address the needs of a modern India; connecting aspirations and realities to attain benchmarks that are respected internationally. Our motto, सत्यं च स्वाध्यायप्रवचने च, that is, an inspired journey towards truth through individual reflection and collective discourse, propels our quest to bridge the gap between abstract knowledge and practice.

IIM Nagpur seeks to distinguish itself as an institution that promotes constant industry engagement of a ‘problem-solving’ nature. Executive Education, therefore, is an important thrust area for the Institute. With an array of programmes designed by a faculty body with a stellar record of research, teaching, and industry engagement, the Executive Education programme at IIM Nagpur equips managers and executives with the capabilities to perform effectively in their current roles, and take up greater challenges through various stages of their careers.

47th
FT Executive Education Rankings Business Standard 2022

1st
NIRF – Management Category 2022

1st
Outlook
NIRF – Management Category 2022

2nd
Business Today

Know The Facilitators

Hear From The Facilitators

Programme Certification

IIM Nagpur offers a “Post Graduate Certificate Programme in Digital Strategy and Marketing Analytics” for those who successfully complete the programme and fulfil all the requirements prescribed.
IIM Nagpur DSMA Certificate

Participant Profiles

Learner’s Speak

Programme Structure

Programme Fee
Fee Structure
Application Fee
INR 2006/- (including GST)
Total Fee

(excluding application fee)

INR 2,25,000 + GST
Instalment Structure
Instalment Pattern
Instalment I
INR 85,000/- + GST
As mentioned in the offer letter
Instalment II
INR 70,000/- + GST
5th December 2024
Instalment III
INR 70,000/- + GST
5th March 2025
  • Fees mentioned above are exclusive of GST. *GST will be charged extra on these components, as applicable from time to time
  • Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the students
  • Lodging during campus visit is provided by IIM Nagpur, The travel expenses to and from the Campus has to be borne by the participant

Admission Process

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Profile Building

Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.

Resume Review

Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.

Career Enhancement Sessions

Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.

Note: IIM Nagpur or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Nagpur is not involved in any way with the Career Services described above and offer no commitments.

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Frequently Asked Questions
Will I receive a PG Certificate from IIM Nagpur?

All students will receive a Post Graduate Certification in Digital Strategy and Marketing Analytics from IIM Nagpur on completion of the programme requirements.

Will I be treated as an alumnus of IIM Nagpur?

Yes, all participants are inducted into the alumni association of IIM Nagpur.

What is the eligibility criteria for the programme?
  • The candidate must hold a graduation degree, with a minimum of 50% marks or equivalent from a
    recognized university (national or international)
  • Minimum 3 years of work experience

Program Counsellor

Program Manager

Priya Rathod

Program Counsellor Number

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Programme Expert – Ms. Priya Rathod – 8433740178 | priya.rathod@jaro.in
call Talk to our career expert: Ms. Prajwala Patil | +91 8976977832

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