Post Graduate Certificate Programme in
Strategic Product Management
Programme by CEC, IIT Roorkee

Duration
5 Months
Mode
Hybrid
Commencement Date
9th August 2025
Admission Closure Date
31st July 2025
Session Timings
Saturday: 6:00 pm to 8.30 pm
Sunday: 11:00 pm to 1:30 pm

(Classes on all weekends for first 3 weeks of the month; only Saturday will be utilised for doubt solving and hands on sessions in the 4th week)

Programme Overview

The Post Graduate Certificate Programme in Strategic Product Management at IIT Roorkee is a 5-month immersive programme designed to equip professionals with end-to-end product management expertise. Covering product strategy, user research, analytics, AI integration, business models, and GTM strategies, it blends theory with hands-on learning. A key highlight is the Build Your Own Product (BYOP) initiative, where participants develop real-world solutions under expert mentorship. The curriculum includes industry tools like JIRA, Figma, and Google Analytics, alongside case studies and sessions with industry leaders. With a mandatory campus immersion, this programme prepares learners to drive product innovation and business growth effectively.

Programme Highlights

New-age Product Management Programme

New-age Product Management Programme

Certification from CEC, IIT Roorkee

Certification from CEC, IIT Roorkee

Build Your Own Product

Build Your Own Product

3-4 Days Campus Immersion (Mandatory)

Prepare for product management job interviews

Live Interactive Session by IIT Faculty

Case-Study-Driven Learning

Admission Criteria

  • A Bachelor’s degree or an equivalent qualification (10+2+3) with a minimum aggregate of 50% marks. A diploma (10+3) is accepted.

Syllabus Breakdown

  • Debunking Myths About Marketing and Product Marketing
  • Core Concepts in Marketing and Product Marketing
  • Understanding Customer Value
  • How Do Consumers Make Choices?
  • Essentials of STP: Segmentation, Targeting, and Positioning
  • 4Ps of Marketing
  • The Mystique of Product Management: Who Are Product Managers and What Do They Do?
  • Do We Really Need Product Managers?
  • Meaning of Product Management
  • Roles and Responsibilities of a Product Manager
  • What Does It Take to Become a Star Product Manager?
  • The Product Management Process
  • 6D Framework
  • Problem Space vs. Solution Space
  • Mechanics of User Research
  • DVA Framework for User Problems
  • Answering the 5 Whys in the Context of Product Discovery
  • Decoding the Jobs-To-Be-Done (JTBD) Framework
  • Creating User Personas
  • Fundamentals of Minimum Viable Products
  • Introduction to Product Analytics
  • Product Analytics vs. Business Analytics
  • Types of Data a Company Can Capture
  • Different Types of Product Metrics
  • How to Choose the Right Metrics
  • Guided Sessions with Mentors (Group-Wise)
  • Building Product Roadmaps
  • Specifying Objectives and Key Results (OKRs)
  • Prioritization Essentials: RICE and KANO
  • Product Delivery Modalities
  • Understanding Product Architecture
  • Basics of Tech Stacks
  • Understanding APIs
  • SQL Basics
  • Meaning of a Business Model
  • Key Elements of a Business Model
  • Types of Business Models
  • The Business Model Canvas
  • What Is a GTM Strategy?
  • 3C/4P Framework for Creating GTM Strategies
  • Getting to the First 1,000 Users
  • Managing Product Launches
  • Keys to a Successful Product Launch
  • Meaning of Branding
  • Branding Frameworks for Product Managers
  • Creating Story Brands
  • Cracking PM Interviews: Handling Basic, Behavioral, Analytical, and Technical Questions in Product Management Interviews
Hackathon
Online Sessions
Assignments and Quiz
Projects and Assignments
20+ Case Studies and Projects2
Live Immersion Classes
campus immersion
Case-based Learning

Note: This is an indicative list of courses and is subject to change at IIT Roorkee’s discretion.

Tools Covered

IIT Roorkee

About IIT Roorkee

The Indian Institute of Technology – Roorkee is among the foremost institutes of national importance in higher technological education and engineering, as well as in basic and applied research. Since its establishment, the Institute has played a vital role in providing technical manpower and expertise to the country and in advancing research. The Institute ranks among the best technological institutions in the world and has contributed to all sectors of technological development. It has also been considered a trendsetter in education and research in the fields of science, technology, and engineering.

The Institute celebrated its Sesquicentennial in October 1996 and has now completed more than 175 years of its existence. It was converted into an Indian Institute of Technology (IIT) on September 21, 2001, by an ordinance issued by the Government of India, which declared it the nation’s seventh Indian Institute of Technology, an “Institution of National Importance.”

The Institute offers Bachelor’s degree courses in 10 disciplines of Engineering and Architecture and Postgraduate degrees in 55 disciplines of Engineering, Applied Science, Architecture, and Planning. The Institute also provides facilities for doctoral research in all Departments and Research Centres.

6th Rank in Engineering,
NIRF Rankings 2024

About Continuing Education Centre (CEC)

The Continuing Education Centre of IIT Roorkee was established in 1955 to promote knowledge upgradation in our country by organizing refresher and specialist courses for in-service technical and professional personnel from various government and semi-government organizations, public and private undertakings, research institutions, and industries. The Centre conducts about 60 to 70 short-term courses (sponsored by different agencies and organizations) in continuing education every year across various disciplines of management, engineering, science, and technology. Professionals from all parts of the country, as well as neighboring countries, participate in these programs.

The courses organized by this Centre are innovative, accessible, and stimulating, addressing the current needs of professionals. They are conducted through the technical expertise available in the Institute’s departments and centers. Additionally, experts from industries and R&D organizations are invited to deliver lectures whenever necessary.

The Centre organizes courses on the Institute’s beautiful campus and at external locations in both consultancy and sponsored modes to meet clients’ continuing professional development needs. It is fully equipped with conference halls, accommodation facilities, dining areas, and recreational amenities.

Know Your Facilitators

Programme Certification

  • To certify this programme, candidates must satisfy the evaluation criteria (60% in overall assessment) and the attendance criteria (75% of all sessions).
IIT Roorkee SPM Certificate

Note: Sample certificate is indicative. The Institute reserves the right to revise it.

Programme Fee Details

Programme Fee
Fee Structure
Application Fee
INR 1000/- + GST
Programme Fee
INR 1,40,000/- + GST
Easy EMI Options Available*
Instalment Pattern
Instalment Pattern
Booking Amount
INR 70,000/-
5th August 2025
Instalment 1
INR 70,000/-
5th October 2025

Admission Process

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Career Assistance by Jaro Education

Resume Building

Our service comprises the meticulous creation and refinement of resumes, aligning them with corporate standards to ensure they reflect your skills and achievements. Through expert resume optimization, we enhance your professional narrative and craft an ATS-friendly resume to stand out in a competitive landscape.

LinkedIn Profile Optimization

We offer tailored suggestions for elevating your LinkedIn profile, strategically designed to maximize visibility and foster meaningful connections with industry leaders. Our approach ensures that your online presence resonates with the professionalism and expertise that defines your career trajectory.

Career Enhancement Sessions

Our exclusive Jaro Connect platform provides corporate engagements with access to immersive bootcamps and masterclasses on the latest industry trends, led by esteemed experts. This empowers the participants to stay abreast of evolving market dynamics while honing their professional competencies, ensuring they thrive in today’s fast-paced business environment.

Note: IIT Roorkee or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career services are simply provided as a service to help you proactively manage your career. Jaro Education provides the career services described here. IIT Roorkee is not involved in any way with the career services described above and offers no commitments.

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Frequently Asked Questions

Who is this programme for?

The programme is ideal for product managers, business strategists, marketing professionals, entrepreneurs, and mid- to senior-level professionals aiming to build expertise in product management.

What are the key benefits of this programme?
  • Learn from esteemed IIT Roorkee faculty and industry experts
  • Gain hands-on experience with real-world case studies
  • Receive an IIT Roorkee certification upon completion
  • Develop strategic thinking for product innovation and growth
How can I apply for the programme?

You can apply online through the official Jaro Education website by filling out the application form and submitting the required documents.

Can I attend this programme while working full-time?

Yes, the programme is designed for working professionals with weekend or evening sessions.

Are there any networking opportunities?

Yes, participants will have access to peer learning, networking sessions, and industry interactions with product leaders and IIT Roorkee faculty.