Post Graduate Certificate Programme in
Strategic Product Management
Programme by CEC, IIT Roorkee
Sunday: 11:00 pm to 1:30 pm
(Classes on all weekends for first 3 weeks of the month; only Saturday will be utilised for doubt solving and hands on sessions in the 4th week)
Programme Overview
Programme Highlights
New-age Product Management Programme
Certification from CEC, IIT Roorkee
Build Your Own Product
3-4 Days Campus Immersion (Mandatory)
Live Interactive Session by IIT Faculty
Case-Study-Driven Learning
Admission Criteria
- A Bachelor’s degree or an equivalent qualification (10+2+3) with a minimum aggregate of 50% marks. A diploma (10+3) is accepted.
Syllabus Breakdown
- Debunking Myths About Marketing and Product Marketing
- Core Concepts in Marketing and Product Marketing
- Understanding Customer Value
- How Do Consumers Make Choices?
- Essentials of STP: Segmentation, Targeting, and Positioning
- 4Ps of Marketing
- The Mystique of Product Management: Who Are Product Managers and What Do They Do?
- Do We Really Need Product Managers?
- Meaning of Product Management
- Roles and Responsibilities of a Product Manager
- What Does It Take to Become a Star Product Manager?
- The Product Management Process
- 6D Framework
- Problem Space vs. Solution Space
- Mechanics of User Research
- DVA Framework for User Problems
- Answering the 5 Whys in the Context of Product Discovery
- Decoding the Jobs-To-Be-Done (JTBD) Framework
- Creating User Personas
- Fundamentals of Minimum Viable Products
- Introduction to Product Analytics
- Product Analytics vs. Business Analytics
- Types of Data a Company Can Capture
- Different Types of Product Metrics
- How to Choose the Right Metrics
- Guided Sessions with Mentors (Group-Wise)
- Building Product Roadmaps
- Specifying Objectives and Key Results (OKRs)
- Prioritization Essentials: RICE and KANO
- Product Delivery Modalities
- Understanding Product Architecture
- Basics of Tech Stacks
- Understanding APIs
- SQL Basics
- Meaning of a Business Model
- Key Elements of a Business Model
- Types of Business Models
- The Business Model Canvas
- What Is a GTM Strategy?
- 3C/4P Framework for Creating GTM Strategies
- Getting to the First 1,000 Users
- Managing Product Launches
- Keys to a Successful Product Launch
- Meaning of Branding
- Branding Frameworks for Product Managers
- Creating Story Brands
- Cracking PM Interviews: Handling Basic, Behavioral, Analytical, and Technical Questions in Product Management Interviews
Note: This is an indicative list of courses and is subject to change at IIT Roorkee’s discretion.
About IIT Roorkee
The Indian Institute of Technology – Roorkee is among the foremost institutes of national importance in higher technological education and engineering, as well as in basic and applied research. Since its establishment, the Institute has played a vital role in providing technical manpower and expertise to the country and in advancing research. The Institute ranks among the best technological institutions in the world and has contributed to all sectors of technological development. It has also been considered a trendsetter in education and research in the fields of science, technology, and engineering.
The Institute celebrated its Sesquicentennial in October 1996 and has now completed more than 175 years of its existence. It was converted into an Indian Institute of Technology (IIT) on September 21, 2001, by an ordinance issued by the Government of India, which declared it the nation’s seventh Indian Institute of Technology, an “Institution of National Importance.”
The Institute offers Bachelor’s degree courses in 10 disciplines of Engineering and Architecture and Postgraduate degrees in 55 disciplines of Engineering, Applied Science, Architecture, and Planning. The Institute also provides facilities for doctoral research in all Departments and Research Centres.
6th Rank
in Engineering,
NIRF Rankings 2024
About Continuing Education Centre (CEC)
The Continuing Education Centre of IIT Roorkee was established in 1955 to promote knowledge upgradation in our country by organizing refresher and specialist courses for in-service technical and professional personnel from various government and semi-government organizations, public and private undertakings, research institutions, and industries. The Centre conducts about 60 to 70 short-term courses (sponsored by different agencies and organizations) in continuing education every year across various disciplines of management, engineering, science, and technology. Professionals from all parts of the country, as well as neighboring countries, participate in these programs.
The courses organized by this Centre are innovative, accessible, and stimulating, addressing the current needs of professionals. They are conducted through the technical expertise available in the Institute’s departments and centers. Additionally, experts from industries and R&D organizations are invited to deliver lectures whenever necessary.
The Centre organizes courses on the Institute’s beautiful campus and at external locations in both consultancy and sponsored modes to meet clients’ continuing professional development needs. It is fully equipped with conference halls, accommodation facilities, dining areas, and recreational amenities.
Know Your Facilitators
DoMS, IIT Roorkee
DoMS, IIT Roorkee
NIT Bhopal
Programme Certification
- To certify this programme, candidates must satisfy the evaluation criteria (60% in overall assessment) and the attendance criteria (75% of all sessions).
Note: Sample certificate is indicative. The Institute reserves the right to revise it.
Programme Fee Details
Talk to our Expert
The Jaro Advantage
- Unparalleled career guidance and support
- Dedicated student support
- Immersive and lifelong learning experiences
- Learn from the best-suited academic, faculty, and industry mentors
- Be a part of discussions and forums for enhanced learning
- Leverage peer-to-peer learning experience
- Alumni Network of 3,50,000+ Professionals
- Access to alumni events & other benefits
- Stay up to date with the latest insights from your alma mater
Career Assistance by Jaro Education
Resume Building
LinkedIn Profile Optimization
Career Enhancement Sessions
Note: IIT Roorkee or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career services are simply provided as a service to help you proactively manage your career. Jaro Education provides the career services described here. IIT Roorkee is not involved in any way with the career services described above and offers no commitments.
Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Gain expertise in product lifecycle management from ideation to execution.
- Develop data-driven decision-making skills with analytics.
- Understand how to build and launch successful products.
- Learn to implement AI-driven solutions in product management.
- Master industry tools and frameworks for roadmaps and GTM strategies.
- Get hands-on experience with a Build Your Own Product (BYOP) project.
- Prepare for product management job interviews.
Frequently Asked Questions
The programme is ideal for product managers, business strategists, marketing professionals, entrepreneurs, and mid- to senior-level professionals aiming to build expertise in product management.
- Learn from esteemed IIT Roorkee faculty and industry experts
- Gain hands-on experience with real-world case studies
- Receive an IIT Roorkee certification upon completion
- Develop strategic thinking for product innovation and growth
You can apply online through the official Jaro Education website by filling out the application form and submitting the required documents.
Yes, the programme is designed for working professionals with weekend or evening sessions.
Yes, participants will have access to peer learning, networking sessions, and industry interactions with product leaders and IIT Roorkee faculty.