Learn about user testing phase of design thinking


Design thinking is a solution-oriented approach that puts the users and their needs at the centre of the design process. It comprises empathising with users, defining the problem, ideating solutions, and prototyping and testing stages. 

The user testing phase is one of the critical steps in design thinking, where the design team collects feedback to refine and improve their product or service. 

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What is User Testing and Why is it important?

Testing your prototype on real users is User Testing. During the user testing phase, you interact with users to know about their needs, preferences and behaviours and collect significant feedback. The users’ feedback helps you to identify the strengths and weaknesses of your design and make informed decisions about improvements. The gathered insight will help you restate your prototype and deliver the user’s extract requirements.

Exploring User Testing Methods in Design Thinking

In design thinking, prototypes can be tested by using these methods:

Concept testing

Before finalising your design, it’s a good idea to get feedback from users to make sure it’s viable. You can use simple sketches or pictures to show your ideas and ask for opinions. This helps you understand if your design needs any changes or improvements.

Usability testing

Usability testing helps you check how easy it is for users to use your design. You watch users complete tasks and see which parts of the design work well and which don’t. This helps you find and fix problems to make your design better for the next time.

First-click testing

This is a testing method that shows where users click first when they see a website or app interface. It helps designers to understand which design elements are important and where they should be placed, including buttons and labels, to ensure users take the intended action.

A/B testing

A/B testing compares two versions of a design to see which one works better. You test each version on different users to see which one they prefer. You should only test one thing at a time, like two different layouts, so you get accurate results.

Tree testing

Tree testing is a way to see your website or app’s functioning and whether it is working well or not. In this method, a map of the menus is given to the people and they are asked to find various features. You can do it online or in person using paper.

How to Carry Out User Testing: A Step-by-Step Guide

A user testing phase can be conducted effectively by following these steps. Then, you can make informed decisions on how to improve your product or service.

Define your goals

To start user testing, you should set a clear objective first. What you want to learn from user testing, the objectives of the test and the questions you want answers for should be predetermined. This will help you create the right prototype and choose the best user testing method.

Identify your target audience

Identifying your target audience is the next step. This helps understand who can use your product or service. This will help you select the right participants for the test.

Recruit participants

Recruit the right participants using various methods such as social media, email lists or paid recruiting services. Make sure you have a diverse group of participants that represents your target audience.

Develop test scenarios

Develop scenarios to test the features and functions of your digital product. The scenarios should be realistic and relevant to the needs of your target audience.

Choose the right testing method

There are different testing methods, such as concept testing, usability testing and more. Choose the method according to your goals and resources.

Conduct the test

Pilot the test to the participants and observe their behaviour and feedback. Check out any issues or areas of improvement.

Analyse the results

Analyse the collected information during the test and identify patterns or trends. Use this data to make informed decisions to optimally improve your product or service.

Final Thought

User testing is important in design thinking. It helps to know if a product or service is easy to use and meets the target audience’s needs. Following the step-by-step approach of user testing can give valuable insights into how to improve the product or service.

Furthermore, taking a design thinking course can equip the skills and knowledge needed to effectively conduct user testing and other design thinking methodologies. 

If you’re a professional looking to excel in the field of product innovation management and design thinking, pursue the Executive Programme in Product Innovation & Design Thinking for Business Growth by IIT Delhi. Elevate your career to the next level and make significant contributions to the creation and advancement of innovative products and services that address the practical challenges of tomorrow’s world. 

To learn more about the programme, get in touch with Jaro Education’s admission advisors and enroll today!

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