Programme Overview
Programme Highlights
Certificate of Successful Completion from CEP, IIT Delhi
Live Interactive Sessions by IIT Delhi Faculty and Industry Practitioners
2 Days Intensive Campus Immersion
Flexibility in Learning via Online Classes on Weekends
Peer-to-peer Learning and Mentoring from Industry Experts
Curated for Working Professionals with a Practical Learning Approach
Eligibility Criteria
- Graduation (10+2+3) or in the final year of graduation from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
- Minimum one year of work experience is required.
Screening & Selection Criteria
- Screening and selection will be done by IIT Delhi.
Attendance
- Minimum of 60% attendance is mandatory as per IIT Delhi’s discretion.
Syllabus Breakdown
- Introduction to Management
- Understanding Consumer Behavior
- Segmentation, Targeting, and Positioning (STP)
- Forecasting
- Marketing Mix
- Integrated Marketing Communications (IMC)
- Product Life Cycle (PLC)
- Effective Brand Management
- Basics of Digital Marketing
- Understanding the Digital Consumer
- Website Design & Development
- Leveraging Social Media
- Digital Identities and Branding
- Content Creation
- Blogs/ Videos
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Strategic Digital Marketing
- Media Planning Strategies
- Advertising on Social Platforms
- Analyzing and Monitoring Campaigns
- E-commerce and Affiliate Marketing
- Marketing Automation and Martech
- AI, Machine Learning, and Future Trends
About IIT Delhi
Since its inception, over 48000 students have graduated from IIT Delhi in various disciplines, including Engineering, Physical Sciences, Management, Humanities and Social Sciences. Of these, nearly 5070 received PhD degrees. The rest obtained a Degree in Engineering, Sciences and Business Administration. These alumni today work as scientists, technologists, business managers and entrepreneurs. There are several alumni who have moved away from their original disciplines and have taken to administrative services, active politics, or are with NGOs. In doing so, they have significantly contributed to the building of this nation and to industrialization around the world.
2nd Rank as per QS World University Rankings (2024) in India
4th Rank as per NIRF India Management Rankings (2024)
3rd Rank as per ARIIA Ranking (2021)
Programme Coordinator
IIT Delhi
Programme Certification
- Participants who score 50% marks in all evaluation components and have an attendance of more than 60% shall receive a ‘Certificate of Successful Completion
- Participants who do not meet the evaluation criteria but meet the attendance requirements will be awarded to with a ‘Participation Certificate.’
- The above e-certificate is for illustrative purposes only and the format of the certificate may be changed at the discretion of IIT Delhi.
- Only e-certificate will be provided and it will be issued by CEP, IIT Delhi.
- The organising department of this programme is the Department of Management Studies, IIT Delhi.
Programme Fee Details
(5 days from the date of offer release)
(On or before 5th January 2025)
Easy EMI Options Available
- *Payment of fees should be submitted in the IIT Delhi CEP account only and the receipt will be issued by the IIT Delhi CEP account for your records.
- *Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.
The Jaro Advantage
- Unparalleled career guidance and support
- Dedicated student support
- Immersive and lifelong learning experiences
- Learn from the best-suited academic, faculty, and industry mentors
- Be a part of discussions and forums for enhanced learning
- Leverage peer-to-peer learning experience
- Alumni Network of 3,50,000+ Professionals
- Access to alumni events & other benefits
- Stay up to date with the latest insights from your alma mater
Jaro Expedite - Career Booster
Profile Building
Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.
Resume Review
Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.
Placement Assistance
Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.
Career Enhancement Sessions
Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.
Note: IIT Delhi or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIT Delhi is not involved in any way with the Career Services described above and offer no commitments.
Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Mastering Marketing Fundamentals
- Uncovering Consumer Behavior and STP Strategies
- Developing Forecasting Expertise
- Grasping Essential Marketing Mix Components
- Exploring Integrated Marketing Communications (IMC)
- Understanding the Product Life Cycle (PLC)
- Achieving Effective Brand Management
- Attaining 360-Degree Insights into Digital Marketing
- Navigating Advanced Digital Marketing Strategies
- Yes, participants will receive an Executive Certificate in Digital Marketing from CEP, IIT Delhi upon successful completion of the programme.
- This programme is designed for a diverse audience, including fresh graduates looking to kickstart their careers in digital marketing, mid-level professionals seeking to enhance their strategic outlook, and entrepreneurs aiming to boost their business growth through effective digital marketing strategies.
- The total programme fee is INR 1,15,000/- + GST and installment options are available to make it more affordable.
- Yes, this intake encourages networking and interaction among participants, providing opportunities to connect and learn from one another.