Executive Programme in Brand Management
Programme offered by Continuing Education Programme (CEP), IIT Delhi
Programme Overview
Programme Highlights
Certificate of Successful Completion from CEP, IIT Delhi
Live Interactive Sessions by IIT Delhi Faculty
Industry-oriented Insights
Case studies driven learning
Problem-solving and peer-to-peer learning through capstone project
Programme Details
Eligibility
- Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline.
Screening & Selection
- Screening and selection will be done by IIT Delhi.
Assessment Criteria
- Assessment will be based on the Capstone Project.
Attendance
- Minimum 70% Attendance.
Syllabus Breakdown
- An overview of the inputs
- An overview of outputs
- Looking at the brands through the brand management framework
- Understanding consumer behaviour
- Understanding brand positioning
- Strategic square- the Warfare strategies
- Visual merchandising
- Integrated marketing communication
- Potential pitfalls in branding a product
- Bottlenecks and critical decision-points
- Brand innovations at different stages of product lifecycle
- Branding strategies
- Evaluating brand positioning
- Strategies to reposition a brand
- An overview of luxury brands and their perceived value
- Branding strategies in luxury industry
- Building multi-national brands
- Global branding strategies
- Leveraging digital channels for brand building
- An overview of Digital marketing tools
- Developing a brand using the brand management framework
- Defining the hierarchy of brands
- Product and brand portfolios
- Brand classification as lead, strategic and support brands
- Relationships of brands and their degrees of control
- Strategies for brand leadership
- Internal marketing and integration of organisational culture with the brand
- Types of analytics
- Key performance indicators
- Introduction to tools and techniques
- Brand Communication
- Internal branding
- Public Relations and branding
- Synthesis of programme’s learnings into a brand building capstone project.
Panel Discussions
Capstone Project
Guest Lectures
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
About IIT Delhi
4th Rank
as per NIRF India
Management Rankings
(2024)
3rd
as per ARIIA Ranking
(2021)
About Continuing Education Programme (CEP)
Programme Coordinator
Indian Institute of Technology Delhi
Programme Certification
- You will be awarded a ‘Certificate of Successful Completion’, if you obtain 50% aggregate marks in the evaluation components and maintain a minimum attendance of 70% in lectures and tutorials.
- Participants who are unable to score 50% marks in the evaluation but maintain a minimum attendance of 70% will be eligible for the ‘Participation Certificate’.
- Certificate Programmes under CEP IIT Delhi do not provide any placement support or alumni status.
- The above e-certificate is for illustrative purposes only and the format of the certificate may be changed at the discretion of IIT Delhi.
- Only e-certificate will be provided and it will be issued by CEP, IIT Delhi.
- The organising department of this programme is the Department of Management Studies, IIT Delhi.
Co-ordinators
PhD, Indian Institute of Technology Delhi (IITD)
PhD, Georgia Institute of Technology, Atlanta, USA
Programme Fee Details
(Within 3 days from the release of offer letter)
(5th April 2025)
- *Payment of fees should be submitted in the IIT Delhi CEP account only and the receipt will be issued by the IIT Delhi CEP account for your records.
- *Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.
The Jaro Advantage
- Unparalleled career guidance and support
- Dedicated student support
- Immersive and lifelong learning experiences
- Learn from the best-suited academic, faculty, and industry mentors
- Be a part of discussions and forums for enhanced learning
- Leverage peer-to-peer learning experience
- Alumni Network of 3,50,000+ Professionals
- Access to alumni events & other benefits
- Stay up to date with the latest insights from your alma mater
Jaro Expedite - Career Booster
Profile Building
Rigorously building the candidate’s profiles and resume scrutinizing their LinkedIn profiles. Jaro Education enables personalised feedback to boost overall virtual presence.
Resume Review
Moving forward with carefully curated resume reviews that ensures you are interview-ready for the workplace of tomorrow.
Placement Assistance
Get career assistance as per the profile and preferences. On average, get 5-6 job recommendations to enhance quality employment opportunities.
Career Enhancement Sessions
Bridging connectivity to link the best talent with organizations through eminent sessions from top-class industry speakers.
Note: IIM Trichy or Jaro Education do not guarantee or promise you a job or advancement in your existing position. Career Services is simply provided as a service to help you manage your career in a proactive manner. Jaro Education provides the Career Services described here. IIM Trichy is not involved in any way with the Career Services described above and offer no commitments.
Build 21st-Century Skill set to Gain Career Edge in the VUCA World
You’ll learn
- Analyse brand strategies effectively.
- Utilise environmental opportunities strategically.
- Leverage organisational strengths efficiently.
- Devise appropriate brand strategies.
- Stakeholder management mastery for brands.
- Strategic brand portfolio optimisation.
- Integrated communication for brand success.
- Metrics that drive brand performance.
- Positioning strategies for brand excellence.
- Mastering brand management essentials.
The programme is delivered through a combination of live online sessions, lectures, tutorials, case studies, discussions, and projects. Participants can access the programme materials and interact with faculty and fellow learners through an online learning platform.
Yes, participants will be assessed through various assignments, quizzes, and projects throughout the programme. Successful completion of the programme requirements will lead to the awarding of an Executive Programme in Brand Management from CEP, IIT Delhi.
Yes, the programme is designed to accommodate the needs of working professionals. The flexibility of online delivery allows participants to access the content and complete assignments at their own pace, making it feasible to pursue the programme while working full-time.
Upon completion of the programme, participants will be equipped with valuable skills and knowledge in brand management, enhancing their career prospects. Participants can pursue roles such as brand managers, marketing managers, advertising executives, or work in brand consultancy or PR firms, marketing agencies, or corporate organisations.