Executive Programme in Brand Management - Programme offered by Continuing Education Programme (CEP), IIT Delhi
- Duration
6 months
- Batch
04
- Mode
Live Online
- Commencement Date
25th January 2026
- Application Closure Date
20th December 2025
- Session Timing
Sunday, 10:30 am to 12.30 pm
Programme Overview
Executive Programme in Brand Management delivered by esteemed faculty from IIT Delhi and industry experts, offers a comprehensive learning experience through live online sessions. The curriculum is designed to align with industry requirements, emphasising practical insights. Participants engage in immersive learning activities such as lectures, tutorials, real-world case studies, discussions, and projects. By combining theoretical knowledge with hands-on experiences, this programme equips learners with the necessary skills to excel in the dynamic field of brand management.
Admission Criteria
Eligibility
- Graduates (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities) in any discipline.
Screening & Selection
- Screening and selection will be done by IIT Delhi.
Assessment Criteria
- Assessment will be based on the Capstone Project.
Attendance
- Minimum 70% Attendance.
Who is this Programme For?
This programme is designed for professionals and leaders who want to strengthen their brand, craft precise business strategies, and enhance customer engagement:
Early to Mid-Career Professionals: Individuals working in branding, marketing communication, brand management, brand strategy, public relations, PR agencies, or advertising agencies who want to deepen their expertise.
Digital Marketing Professionals seeking a career change.
Senior Marketing Leaders: Heads and senior managers in marketing and brand management seeking to explore the end-to-end branding and communication value chain.
Founders & Entrepreneurs: Business owners aiming to establish and strategically manage their brand, while leveraging PR and communication channels to convey their vision and message effectively.
About Continuing Education Programme (CEP)
Executive education is a vital need for companies to build a culture that promotes newer technologies and solutions and builds a workforce that stays abreast of the rapidly transforming needs to the technological, business and regulatory landscape. Committed to the cause of making quality education accessible to all, IIT Delhi has launched Online Certificate Programmes under eVIDYA@IITD (ई-विद्या@IITD): enabling Virtual & Interactive-learning for Driving Youth Advancement@IITD for Indian as well as international participants. These outreach programmes offered by the Indian Institute of Technology Delhi (IIT Delhi) are designed to cater to the training and development needs of various organisations, industries, society and individual participants at national and international level with a vision to empower thousands of young learners by imparting high-quality Online Certificate Programmes in cutting-edge areas for their career advancement in different domains of engineering, technology, science, humanities and management.
Pedagogical Methodology
About IIM Delhi
Indian Institute of Technology Delhi is one of the Twenty-Three IITs created to be Centres of Excellence for Training, Research and Development in Science, Engineering and Technology in India. Established as College of Engineering in 1961, the Institute was later declared as an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed as “Indian Institute of Technology Delhi”. It was then accorded the status of a Deemed University with powers to decide its own academic policy, to conduct its own examinations, and to award its own degrees.
Since its inception, over 48000 have graduated from IIT Delhi in various disciplines including engineering, physical sciences, management and humanities & social sciences of these, nearly 5070 received PhD Degrees. The number of students who graduated with B.Tech Degrees is over 15738. The rest obtained Master’s Degrees in engineering, sciences and business administration. These alumni today work as scientists, technologists, business managers and entrepreneurs. There are several alumni who have moved away from their original disciplines and have taken to administrative services, active politics or are with NGOs. In doing so, they have contributed significantly to building of this nation and to industrialisation around the world. For more details, please visit: www.iitd.ac.in
1st Rank in Asian University Rankings – Southern Asia, as per QS World University Rankings (2025) in India
4th Rank as per NIRF India Rankings (2025) (Management category)
Programme Highlights
Certificate of Successful Completion from CEP, IIT Delhi
Flexibility in learning: online classes on weekends
Insights tailored to industry needs and trends
Learning through a real-world, case study-based approach
Capstone project for hands-on problem solving
Peer-to-peer learning and collaboration
Rigorous curriculum developed in collaboration with IITD's faculty
Bridging theory with practical application for real-world impact
Learning Outcomes
Core Branding Concepts: Evolution, fundamentals, and global trends
Strategic Brand Management: Build strong brand equity
Consumer Insights: Behaviour and segmentation mastery
Integrated Communication: PR, campaigns, experiential marketing
Brand Innovation: Product development & lifecycle management
Luxury & Global Branding: Manage premium and multinational brands
Digital & AI Branding: Leverage digital, social, and AI tools
Brand Leadership: Drive advocacy and align culture
Capstone Project: Real-world brand framework application
Career-Ready Skills: Solve branding challenges, boost prospects
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
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businesses achieved measurable growth
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Syllabus Breakdown
- Evolution and Concepts
- Emerging Trends in Branding
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Overview of Inputs and Outputs
- Understanding Brand Positioning and Brand Equity
- Analysing Brands Through the Framework
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Understanding Consumer Behaviour and Segmentation Strategies
- Strategic Square
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Visual merchandising
- Integrated marketing communication
- PR Strategy and Stakeholder Engagement
- Experiential and Event Marketing
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Potential pitfalls in branding a product
- Bottlenecks and critical decision-points
- Sustaining Brands
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Brand innovations at different stages of product lifecycle
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Branding strategies
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Evaluating brand positioning
- Strategies to reposition a brand
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- An overview of luxury brands and their perceived value
- Branding strategies in luxury industry
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Building Multi-National Brands
- Global Branding Strategies
- Global Brand Portfolio
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Leveraging Digital Channels for Brand Building
- Overview of Digital Marketing Tools
- AI-Driven Branding and Predictive Analytics Overview
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Developing a brand using the brand management framework
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Defining the hierarchy of brands
- Product and brand portfolios
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Understanding Brand Classification
- Brand Molecule
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Strategies for Brand Leadership and Growth Sustainability
- Community Building and Brand Advocacy
- Internal Marketing and Integration of Organisational Culture with the Brand
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
- Synthesis of programme’s learnings into a brand building capstone project.
Note: This is an indicative list of course topics and is subject to change as per IIT Delhi’s discretion.
Programme Fee Details
- Withdrawal & Refund from Programme:
- Candidates can withdraw within 15 days from the programme start date. A total of 80% of the total fee received will be refunded. However, the applicable tax amount paid will not be refunded on the paid amount.
- Candidates withdrawing after 15 days from the start of the programme session will not be eligible for any refund.
- If you wish to withdraw from the programme, you must email cepaccounts@admin.iitd.ac.in and crm.supportiitd@jaro.in, stating your intent to withdraw. The refund, if applicable, will be processed within 30 working days from the date of receiving the withdrawal request.
Application Fee (non-refundable and non-transferable)
INR 1000/- + GSTTotal Programme Fee
INR 1,20,000/- + 18% GSTInstalment Pattern
- Easy EMI Options Available*
- Loan Options is a service offered by Jaro Education. IIT Delhi is not responsible for the same.
- Payment of fees should be submitted to the IIT Delhi CEP account only. The receipt will be issued by the IIT Delhi CEP accounts team and can be downloaded from the CEP Portal.
- The application fee of INR 1,000/- plus 18% GST is non-refundable and non-transferable. This fee is in addition to the programme fee and will not be adjusted against the total programme fee.
Instalment 1
INR 80,000/-+18% GST Within 3 days from the release of the offer letterInstalment 2
INR 40,000/- +18%GST 20th January 2026Earn a Career Certificate
- Certificate of Completion – Minimum 70% Attendance and Successful Completion of the Capstone Project.
- Certificate of Participation – Minimum 70% Attendance, but unable to complete the Capstone Project.
- Certificate Programmes under CEP IIT Delhi do not provide any placement support or alumni status.
- The above e-certificate is for illustrative purposes only and the format of the certificate may be changed at the discretion of IIT Delhi.
- Only e-certificate will be provided and it will be issued by CEP, IIT Delhi.
- The organising department of this programme is the Department of Management Studies, IIT Delhi.
Hear from our Alumni
Mr. Premanka Ghosh
Social Media Manager Brandeur Global Pvt. Ltd.
The EPBM by CEP, IIT Delhi was an exceptional learning experience. The faculty was excellent, addressing all my queries effectively and ensuring a seamless learning journey. I particularly appreciated the well-structured curriculum and the high quality of the learning materials. Jaro Education provided outstanding support as a service provider throughout the programme. I also look forward to exploring future learning opportunities with IIT Delhi.
Mr. Nawal Minj
Associate Vice President The Crayons Network
I am deeply grateful to IIT Delhi for its invaluable support in my journey of learning, skill enhancement, and career growth. The program, guided by esteemed professors and guest lecturers, provided profound insights into marketing and brand dynamics. Thanks to this transformative experience, I gained fresh perspectives and unlocked my true potential in a field I deeply cherish.
Mr. Gokul K
Digital Marketing Specialist Reckonsys Tech Labs
Reflecting on my journey through the Executive Program in Brand Management at IIT Delhi, I am deeply grateful. The program's comprehensive curriculum and innovative teaching methods enhanced my understanding of brand strategy and management. The guidance I received in professional development further empowered me to showcase my skills with confidence. This enriching experience has prepared me to excel in my field.
Know the Facilitators
#YouInspireUs
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
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Start Referring Today! Start Referring Today!Frequently Asked Questions
This is a 6-month online certification programme offered by IIT Delhi under its Continuing Education Programme (CEP). The programme is designed to provide in-depth knowledge of brand management through live online sessions, case studies, projects, and real-world examples, guided by IIT Delhi faculty and industry experts.
The programme is open to graduates (10+2+3) from a recognized university in any discipline. It is especially suitable for:
- Professionals in branding, marketing communication, PR, and advertising ,Sales Head
- Digital marketing professionals
- Senior leaders in marketing and brand management
- Entrepreneurs and founders
- Individuals looking to transition into branding role
The programme runs for 6 months with 24 sessions. Classes are held once a week on Sundays from 10:30 AM to 12:30 PM through live online sessions.
The pedagogy includes lectures, tutorials, case studies, panel discussions, guest lectures, and a capstone project. Case studies will be drawn from both Indian and global brand experiences.
The participants will learn:
- Understand brand evolution, positioning, and equity
- Learn brand communication, consumer behaviour, and marketing strategies
- Gain insights into luxury, global, and digital branding
- Develop branding strategies for innovation and repositioning
- Apply concepts in a capstone project on brand management
- Minimum 70% attendance is required
- Participants must secure at least 50% aggregate marks in the evaluation (based on the capstone project) to receive a Certificate of Successful Completion from IIT Delhi.
- Those with 70% attendance but less than 50% marks will receive a Participation Certificate.
- Application Fee: (non-refundable and non-transferable) INR 1,000/- + GST
- Programme Fee: INR 1,20,000/- + 18% GST
As this is a certification programme under IIT Delhi’s Continuing Education Programme (CEP), participants will not receive institute email IDs, library access, or alumni status. However, the biggest advantage is that you will earn a prestigious IIT Delhi certificate, gain direct learning from IIT Delhi faculty, and enhance your career credentials with industry-recognized knowledge and skills in brand management.
The Executive Certificate Programme in Brand Management stands out because it is offered by CEP, IIT Delhi, one of India’s top-ranked institutes of national importance. The programme combines academic rigor with practical industry insights, using global case studies, peer-to-peer learning, and a hands-on capstone project. Most importantly, you gain a prestigious IIT Delhi certification, which significantly boosts your career profile and credibility in the job market.
